How meeting professionals can measure and improve event ROI in a post-pandemic world
Conferences that Work
JULY 5, 2021
Typically, ROI is thought of as a financial metric to evaluate the profitability of an investment. Some event stakeholders use ROI as a financial tool to evaluate the profitability of holding or attending an event. Others view it as a non-financial metric. More hybrid (in-person and online) meetings. Ideally, all of them!
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