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How meeting professionals can measure and improve event ROI in a post-pandemic world

Conferences that Work

Typically, ROI is thought of as a financial metric to evaluate the profitability of an investment. Some event stakeholders use ROI as a financial tool to evaluate the profitability of holding or attending an event. Others view it as a non-financial metric. More hybrid (in-person and online) meetings. Ideally, all of them!

Meetings 329
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Re-incorporating Sustainability into the Future of Meetings

SmartMeetings

While meetings professionals and the hospitality partners they work with have been understandably focused on the health and safety of event attendees since the appearance of the COVID-19 pandemic, both groups realize the continued importance of incorporating sustainability measures into those events, as well.

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Lessons learned from online meetings during the COVID-19 pandemic

Conferences that Work

The Association for the Sciences of Limnology and Oceanography (ASLO) has published some useful lessons learned from organizing six online scientific meetings during the COVID-19 pandemic. Online meetings improve access and attendance. The three other meetings did not share historical attendance data.).

Meetings 295
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The 2024 Guide for Financial and Insurance Meetings

Smart Meetings

Experts offer tips and ideas for meeting professionals As the year slowly comes to a close, many financial and insurance meeting planners may be thinking about what they should be keeping on their radar. They want to feel as though they have a role in choosing their own meetings journey.

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The High Cost of Hybrid

Velvet Chainsaw

Our roundtable of leading association event pros continues to discuss their challenges in applying solutions to these risk factors (financial, member affiliation and health and safety). I question if the synchronous hybrid meetings, as many envision now, are sustainable. Innovation and change require commitment and fortitude.

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5 Steps to Financial Success as a Meetings Business

MeetingsNet

In today’s market, meeting-planning companies are asked to do more for their clients with less. The post-pandemic surge in meetings coupled with concerns around inflation and a labor shortage have all contributed to an environment where independent planners have to operate at their best but with fewer resources, including smaller budgets.

Financial 116
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Event Planning Has Risen in the Ranks of Most Stressful Jobs

Velvet Chainsaw

Unless you plan events for a booming industry, your reality working for professional and trade associations is that revenue from your 2022 and 2023 meetings is 15 percent (or more) lower than 2019. Event planners are experiencing sticker shock from rising costs for audiovisual, food and beverage, and other direct meeting expenses.