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The Golden Age of Influence: Eight ‘Granfluencers’ Shaking up Consumers’ Social Media Feeds

Event Marketer

But a powerful new subset of social influencers is calling for a paradigm shift. Welcome to the world of “granfluencers,” a collection of senior social media stars that have absolutely no time for your ageist attitude. More Social Media Insights: Three Platforms Worth Exploring in the Booming Social Audio Space.

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LA Fires Update: What Meeting Profs Need to Know

Smart Meetings

In response, a wave of new fundraisers and volunteer initiatives has emerged, aimed at providing much-needed financial assistance, essential supplies and a sense of hope to those facing this unimaginable hardship. The SITE Foundations Moira Hearn Fund is providing financial support for SITE members who have been impacted by the fires.

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7 Event KPIs That Will Prove You Put on a Great Event

Attendease

Of course, event KPIs can vary from basic attendance numbers and financials to more far-reaching topics like post-event visibility. Foster interactions by featuring interactive polls, Q&A sessions, and social media hashtags throughout your event. Also, consider the amount and type of media coverage your event received.

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The Brief: Data Banks and Teddy Takeovers

Event Marketer

Enter: The Data Bank by Straight Talk, a bank-themed pop-up experience that gave attendees the opportunity to turn mobile data usage into real-deal financial rewards. The activation hit New York City on Feb. 18, then made its way to East New Jersey on Feb. Free samples.

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How to Measure Event Success: A Guide to Event Reporting & Analytics

Attendease

Learn What’s Working (& What’s Not) During an event, you can track metrics like attendance, participation levels, complaints, social media reach, and average spending to get an idea of what is working—and what needs to be improved. This net figure represents the actual financial performance of the event.

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Top 10 Event Planning Trends to Expect in 2024

Attendease

Because of this, planners are being forced to reevaluate their financial resources and approach because of the rising demand for venues and associated services. AI helps in saving time and financial resources if used correctly. Because of the pandemic, events had to become more virtual. Data is vital for customizing user experiences.

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Ally Anonymously Picks up Consumers’ Tabs at Venues Across New York City

Event Marketer

‘Tis the season for giving, and digital financial services brand Ally pulled out all the stops to brighten New Yorkers’ spirits by anonymously picking up their tabs at various venues around the city on Nov. More From Ally’s Event Portfolio: Ally Financial’s CMO on Gamification, Economic Mobility and Financial Literacy.

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