SpotMe Blog

SEPTEMBER 23, 2021

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. In-kind sponsorship. Why Do Sponsorships Matter?

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Attendease

FEBRUARY 15, 2024

Event sponsorship can make or break the success of a corporate event. The right sponsors provide critical financial resources, boost credibility, and expand reach and exposure. Understanding Sponsorship Objectives The first step is understanding potential sponsors’ goals and expectations. Outline sponsorship benefits.

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Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

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IMG

MARCH 17, 2025

Be Financially Savvy Learn about cash flow, pricing, and profitability. Amanda believes in the philosophy of lifting as we climb and shares five impactful ways to do this: Mentorship & Sponsorship Advocate for women when theyre not in the room. Build Your Network Surround yourself with mentors, peers, and supporters.

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Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? After all, with the right sponsors, you’ll not only receive financial support but also: Establish valuable partnerships Enhance your brand visibility Add credibility to your event And so much more! Instead, try asking yourself: what part of my event requires financial support?

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Attendease

SEPTEMBER 22, 2023

Of course, event KPIs can vary from basic attendance numbers and financials to more far-reaching topics like post-event visibility. Financial success is often the most straightforward metric to measure when you’re looking at event KPIs! This number will give a quick snapshot of the event’s immediate financial impact.

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Eventmobi

FEBRUARY 3, 2022

A budget is a detailed forecast of what will be happening financially at your event. When building your event budget, it’s best to determine what financial success means for your event and how you want to measure it. Determine What Financial Success Means to You And How It Relates To Your Event Budget.

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Eventbrite UK

MARCH 10, 2022

Finding a good sponsor can give you extra financial security, extend your reach, and boost the experience of your in-person and virtual audience. The post Sponsorship Measurement: How to Evaluate Your Event’s Success appeared first on Eventbrite UK. But like any good relationship, it needs to benefit both parties.

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Picatic by Eventbrite

MARCH 14, 2022

Finding a good sponsor can give you extra financial security, extend your reach, and boost the experience of your in-person and virtual audience. Some things are meant to go together: bread and butter, cheese and wine, events and sponsors. But like any good relationship, it needs to benefit both parties. No matter how good it […].

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Endless Events

JULY 21, 2020

In a chaotic world where the industry sees itself turned upside down at every turn, learning about year-long sponsorships becomes crucial. And this causes planners to not be as creative, forward-thinking, or successful as they could be within the scope of event sponsorships. Year-Long Sponsorships: How Do They Work?

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Event Marketer

NOVEMBER 6, 2023

With holistic wellness at the epicenter of the five-year-old forum, this year dubbed Black Magic Reimagined , thousands of Black female business professionals, entrepreneurs and students in attendance experienced two days packed with financial guidance and empowerment, wellness, connectivity and support for Black-owned businesses.

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Expo Pass

APRIL 13, 2023

It’s time to meet your new best friend—event sponsorship. When you do it right, event sponsorship benefits both parties. There are financial sponsors that contribute to your budget, in-kind sponsors that provide goods and services, and media sponsors who give your event the popularity boost it needs. Bring the value.

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EventBank Insights

JUNE 11, 2019

[link] Event sponsorship continues to be the backbone of many event organizations and is currently the fastest growing form of marketing in the United States. Before we get to the 8 event sponsorship types that we've drummed up, you may be wondering, what exactly categorizes as an event sponsorship?

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Attendease

OCTOBER 1, 2024

Gross Revenue Gross revenue, also called total revenue, captures the revenue earned from the event, including ticket sales, sponsorships, merchandise, and other event revenue streams. This net figure represents the actual financial performance of the event. This net figure represents the actual financial performance of the event.

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Event Marketer

SEPTEMBER 18, 2024

For Jameson, which sponsors a handful of NFL teams, but doesn’t have an official NFL sponsorship deal, the strategy requires finesse. The Jameson rally bus then rolled down to the Financial District for a watch party on Stone Street, known for its massive annual St. says Haney.) Patrick’s Day celebrations.

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Event Marketer

FEBRUARY 24, 2025

Enter: The Data Bank by Straight Talk, a bank-themed pop-up experience that gave attendees the opportunity to turn mobile data usage into real-deal financial rewards. The activation hit New York City on Feb. 18, then made its way to East New Jersey on Feb.

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Smart Meetings

JANUARY 24, 2025

Nearly half of exhibitors feel that show organizers are unaware of or indifferent to their financial challenges, making them feel undervalued once show dates end. Unsurprisingly, these frustrations lead exhibitors to scale back their presence (71%), sponsorships (57%) and decrease participation (45%).

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Event Marketer

APRIL 10, 2023

But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. A highly saturated sports sponsorship landscape has prompted more than a few companies to reevaluate the way their partnerships are perceived, and with that, their approach to engagement.

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Attendease

AUGUST 6, 2024

However, without proper planning, fundraisers can fall flat, failing to reach their financial goals and leaving organizers feeling discouraged. Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses. Check out these s trategies to increase event sponsorship and find more sponsors.

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Smart Meetings

JUNE 13, 2022

A new Marriott fund will benefit historically underrepresented communities who want to open a hotel, offering financial support and educational opportunities. The National Association of Black Hotel Owners, Operators, and Developers (NABHOOD) received a founding sponsorship from Marriott to support its goals.

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Endless Events

MAY 27, 2020

So, let’s talk about virtual event sponsorships, shall we? As we all know, sponsorships have been the industry’s holy grail of revenue for years. They’re a safe way to ensure money is coming through the door, and planners have dedicated a fair chunk of their time to perfecting the art of negotiating good sponsorship deals.

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Event Marketer

MARCH 11, 2024

While some fans continue to relish all of the “how the other half lives” content, other consumers are saying the “tone deaf” trips are out of touch with everyday people and reward those who are already financially well-off. She also pointed to brands that spend millions on short Super Bowl spots, noting that Tarte trips “cost way less.”

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Attendease

OCTOBER 7, 2024

A board of directors may keep finances organized by approving budgets, monitoring the nonprofit’s financial health, and ensuring proper financial management and reporting. The board member can reach out to their points of contact to solicit the business’s help themselves, improving your chances of successfully landing a sponsorship.

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Velvet Chainsaw

JULY 24, 2024

Financial is the primary area where you need a good combination of leading and lagging indicators. Leading indicators to consider include: Revenue diversification — If at least 30 percent of your revenue is coming from registration and 30 percent or more is from expo and sponsorship, you have good revenue diversification.

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Attendease

NOVEMBER 18, 2021

In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Sliding scale: Rather than having a set price, you can offer attendees a sliding scale to give them options for how much they can afford according to their financial situation.

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Event Marketer

JULY 5, 2021

The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP. The company’s graphic design service, 99designs, developed an interactive neighborhood to activate the brand’s sponsorship.

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Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

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SmartMeetings

APRIL 3, 2020

Meetings in the financial and insurance sector require outside-the-box thinking. The economy was humming along before the coronavirus hit, but even then the majority of meeting planners in the financial and insurance industries were keeping their budgets in neutral. Financial and insurance meetings in the U.S. Content Matters.

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Event Marketer

FEBRUARY 9, 2024

Visa will peel back the curtain on its “Win/Win/Win” approach that tackles the complex and nuanced challenges of measuring sponsorship, while Essence Ventures will explore how the industry can better redefine experiential ROI. So, it creates much more customized creative that couldn’t otherwise be done on a manual basis at scale.”

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Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets.

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GEVME

SEPTEMBER 24, 2020

This model is a technically feasible, financially sustainable solution. Offering greater flexibility in execution, it offers an increased return on investments plus improved sponsorship opportunities. Such as multi-tiered ticket pricing, sponsorship and exhibitor opportunities, digital production expenses, bundled packages and more. .

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Prestige Events Magazine

OCTOBER 14, 2024

It will see Allianz and the RFU offer significant support to the grassroots game through financial investment that aims to secure future investment into the community game. The stadium sponsorship is the eighth of its kind for Allianz, which welcomes Twickenham into a family of world-class stadia around the globe.

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Event Marketer

JANUARY 20, 2023

10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. But the 2022 matchup on Dec. The “ticket” was significant in that in 2021, Army-Navy game tickets went entirely digital. USAA brought that back for them.

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Event Marketer

APRIL 15, 2024

The chair was officially introduced to fans at Lincoln Financial Field during the “Countdown to WrestleMania XL” shows during the first weekend of April. The product is more than a prop, and can legitimately make calls, send texts, play music, stream video and, naturally, also serves as a fog machine. That’s a program with heart.

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Smart Meetings

DECEMBER 22, 2022

Corporate sponsorship allows Invisible Cities to provide skill training for their employees, bring tourism to the city and create a team-building experience that will inspire understanding amongst a group. FICP’s Annual Conference Gave Back, Set Records.

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GEVME

JULY 23, 2018

Not only is it a powerful marketing booster , an effective sponsorship can also help turn your shelved event idea into reality. While many event planners view sponsorships only as money coming in, there is so much more to it than that. On the side of sponsors, a smart event investment can also bring them great financial profits.

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GEVME

SEPTEMBER 5, 2018

Everything that comes on top of that can be covered through sponsorships and other sources of income. Sponsorships: Gaining strategic partners that are ready to invest into your event—preferably long term—is like striking gold. This part of the revenue should cover venue costs, marketing, and equipment.

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