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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Brumark launched its Brumark Designer Portal that allows designers to visualize the company’s products, including XL Carpet and Flex Flooring, in their trade show and exhibit designs.

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Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024

Event Marketer

The world of money is changing fast, and Money20/20 USA , the fintech trade show and conference that took place at the Venetian Expo in Las Vegas, Oct. Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20.

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UK Events Report 2024 published: UK events industry generates £61.653 billion annually, demonstrating post-pandemic resilience

Prestige Events Magazine

Covering a wide range of events, including corporate, public, and charity sectors, the UK events industry has proven itself to be a vital economic driver, contributing not just financially but also culturally and socially. As the nation continues its recovery, the industry is paving the way for future growth and innovation. billion.

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How Adyen Leaned on its Partner Ecosystem to Entice Retailers at NRF 2025

Event Marketer

Such was the case for financial technology platform Adyen, which, with the help of its merchant partners, leveraged a widespread presence at NRF 2025 to give customers and prospects hands-on experience with its omnichannel payment solutions.

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See Inside the Disney+ Throwback Experience

BizBash

Experiential Marketing, Activations & Sponsorships" class="section-feed-content-node__website-section-name"> Experiential Marketing, Activations & Sponsorships 50 Cool Event Ideas You May Have Missed From TOMS Shoes, Mattel, Barstool Sports, and More Here’s a look at some steal-worthy ideas we spotted in May 2025.

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Disney Transforms Porta Potty into Secret Spy Lair for “Phineas and Ferb”

BizBash

the network offered the show’s superfans a fun secret spy lair. the network offered the show’s superfans a fun secret spy lair.

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Are You Feeling the Squeeze? The Cost of Meetings in 2025

Conferences that Work

I’ve emphasized a few of the more sobering takeaways and added a couple of links for context: “Pre-pandemic, top-performing annual meetings and trade shows that we analyzed yielded a gross profit of 5565 percent. In 2024, the gross profit for those same events was down by 20 points. Something’s gotta give. And it has.