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Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.

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Q&A: Best Practices for Creating Food Allergy-inclusive Events

Event Marketer

hosted by fandom merch brand BoxLunch, food allergy safetybut most importantly, food allergy inclusivity is in the spotlight. Its a stark reminder for event planners, as the nonprofit FARE (Food Allergy Research & Education) reports food allergies affect 33 million Americans.

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2024 Food & Beverage Trends to Inspire Your Event Menus

Event Marketer

All that food & beverage content your audiences are consuming in their personal lives means chances are your event attendees’ expectations for an experience are higher. Overall, the association’s survey found that comfort foods with a twist are on the menu this year.

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Smart Moves: Food and Beverage

Smart Meetings

David Patterson Patterson is vice president of food and beverage at The Broadmoor in Colorado Springs, Colorado. He was also worked as executive chef at Cheyenne Mountain Colorado Springs, A Dolce Resort in Colorado and director of food and beverage and executive chef for Hilton San Diego Bayfront.

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Smart Moves: Food and Beverage

Smart Meetings

Kendall Hart and Anthony Taormina Kendall Hart (left) and Anthony Taormina (right) Hart is director of food and beverage, and Taormina is executive chef for Waldorf Astoria Las Vegas. Before joining the Waldorf Astoria property, Hart was food and beverage manager for Vdara Hotel & Spa in Las Vegas.

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Making a Tasteful Impression Through a Food and Beverage Program That’s a Cut Above

Smart Meetings

Tips to create a memorable F&B experience In the meeting and event industry, a thoughtful and robust food and beverage program can be the cornerstone of delighting guests, and is necessary to ensure the experience is both memorable and complete. Indian cuisine has also been a popular request this year.

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The Mocktail Movement Goes Mainstream

Event Marketer

According to The Food Institute , Gen Z consumes 20 percent less alcohol, on average, than millennials. An entire cottage industry of non-alcoholic beverages is leveraging growing consumer interest to create a new sector of beers, wines and mixed drinks that have their own followings and flavor profiles.