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The O2 appoints new director of MICE and food and beverage manager

Event Industry News

The O2, has enhanced its senior leadership team with the appointment of Emma Hatt as director of meetings, incentives, conferences and events (MICE), and Amit Pathak, as food and beverage manager. This is a prestigious hotel and brand that is known for delivering successful events. Amit Pathak, food & beverage manager.

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Getting More Value from Conference Keynote Speakers

Velvet Chainsaw

More quality options result in a buyer’s market…now and in the years ahead. Here’s what some organizers are asking for and getting: Pre-Event Content Marketing – Customized promotional video or interview, webinar, article contribution for newsletter, blog, podcast or magazine, social channel engagement. What to Look For.

Speakers 278
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Next-Level Screening: Attendees Watch Freeform’s ‘Cruel Summer’ Premiere From Their Hotel Balconies

Event Marketer

For Freeform’s “Cruel Summer” premiere event on April 15, the network booked 80 hotel rooms at the Beverly Hilton hotel and invited talent, executive producers, press and influencers to watch the show on a giant screen from their balconies. As a first-to-market idea, the challenges were amplified.

Hotels 141
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Smart Tip from Salamander Hotels: The Meeting is Just the Beginning

Smart Meetings

“Since the turn of the year, we’ve been excited to see our group bookings pace pick up dramatically across the five properties,” said Ty Brassie, vice president of sales and marketing. With Salamander Hotels & Resorts , a luxury resort management company founded by Sheila Johnson , a Smart Women in Meetings Hall of Fame winner.

Hotels 132
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Your guide to Frankfurt’s largest airport event venue: Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center

The MICE

The Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center represents the first dual-brand concept for Marriott International. Located at Frankfurt Airport, Europe’s busiest airport, it is also one of the largest airport hotels in Europe. The hotel entrances are located next to each other.

Hotels 111
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Organizing a Pop-up Event: 4 Keys to Success

Eventmobi

Strong Marketing to Create Buzz. Temporary pop-up event venues are a perfect fit for guerrilla marketing events as they generate a lot of buzz by seemingly appearing out of nowhere. At one time, hotels were concerned that pop-up events might compete with their offerings. Strong Marketing. Smooth Logistics.

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Make More Sales with Pop-up Events

Attendease

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at. Have a Balanced Budget.