Super Bowl LIX: PepsiCo Leans into NOLA Cuisine and Culture at the Chips & Sips Quarter
Event Marketer
FEBRUARY 13, 2025
At last years Super Bowl LVIII in Las Vegas, PepsiCo took over the sidewalk area in front of the New York-New York Hotel & Casino with its Chip Strip , one of the weekends most popular pop-up experiences. The Pepsi Taste Challenge next door brought a refreshing beverage into the mix. The Chips & Sips Quarter, open Feb.
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