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Super Bowl LIX: PepsiCo Leans into NOLA Cuisine and Culture at the Chips & Sips Quarter

Event Marketer

At last years Super Bowl LVIII in Las Vegas, PepsiCo took over the sidewalk area in front of the New York-New York Hotel & Casino with its Chip Strip , one of the weekends most popular pop-up experiences. The Pepsi Taste Challenge next door brought a refreshing beverage into the mix. The Chips & Sips Quarter, open Feb.

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Miami Art Week: 10 Experiential Ideas Worth Stealing

Event Marketer

KOHLERS ICE BATH Kohler activated at the Design Miami art fair with a social wellness experience hosted at the Miami Beach EDITION hotel, where its forthcoming Ice Bath by Remedy Place product became the star of the show. 7 Food is Art event could interact with.

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Targeting Golf Fans, Hilton Plants a Luxury Hotel Pop-up on the Green

Event Marketer

It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience. To boot, they were given access to luxury food and beverage options on the course grounds. The unique stay was capped off with breakfast delivered by room service.

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Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin

Event Marketer

Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio.

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Rally Rooms and Tequila Clubs: How 10 Sponsors Activated at the 2024 US Open

Event Marketer

At the Chase Lounge, air conditioning, food, drinks and clean bathrooms awaited cardmembers. IHG IHG checked in to its sixth year as the official hotel partner and hotel loyalty program of the US Open with a brand-new slate of fan experiences , much of which took place off-site. At IHG’s Grand Slam Social event on Aug.

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Organizing a Pop-up Event: 4 Keys to Success

Eventmobi

At one time, hotels were concerned that pop-up events might compete with their offerings. They can take place on hotel property or in a function room. Dometic as well as Evaptainers have developed new, low tech approaches to keep food cool at remote locations. How to Design an Event Sponsorship Package.

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Tips for Negotiating Your Next Big Event Contract

Smart Meetings

But entering a new relationship with a hotel usually comes with a detailed contract of agreements and stipulations. year period of time have shifted into the future years causing a significant demand and compression issue when contracting with hotels,” Payne said. “All Hotels want to make up for lost time, lost money.