Event Marketer
DECEMBER 17, 2024
Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. JS: Definitely not.
Event Marketer
FEBRUARY 15, 2024
All that food & beverage content your audiences are consuming in their personal lives means chances are your event attendees’ expectations for an experience are higher. Event menus could become key talking points in marketing campaigns as well.
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Event Marketer
JANUARY 6, 2025
Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to Global Market Insights. mocktails can be key differentiators at your events.
Event Marketer
OCTOBER 31, 2024
Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.
Smart Meetings
NOVEMBER 8, 2024
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). In her role with DI, Pace will be responsible for the strategic development and implementation of all of the association’s marketing initiatives.
Event Marketer
JANUARY 17, 2025
For Nelson, its all about starting the conversation among event planners, attendees and, most importantly, venues to rethink how we orient networking and food and beverage. Many times, at conferences, the black bars that get pulled up at the events are run by food and beverage. How about the role the venues play in this?
Event Marketer
NOVEMBER 24, 2024
The show requires an efficient design strategy that allows DISH’s partners to present their individual marketing, but that overall maps back to their collaborations with DISH. This central area served as a space for informal meetings, for food and beverage, executive meet-and-greets and other activities.
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