Event Marketer

JANUARY 17, 2025

For Nelson, its all about starting the conversation among event planners, attendees and, most importantly, venues to rethink how we orient networking and food and beverage. Many times, at conferences, the black bars that get pulled up at the events are run by food and beverage. How about the role the venues play in this?

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Speakers Food and Beverage Conference 2025 276

Event Marketer

NOVEMBER 24, 2024

The show requires an efficient design strategy that allows DISH’s partners to present their individual marketing, but that overall maps back to their collaborations with DISH. This central area served as a space for informal meetings, for food and beverage, executive meet-and-greets and other activities.

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Food and Beverage Retail Entertainment Hotels 263

Event Marketer

OCTOBER 28, 2024

They’re integrated into events in functional ways, performing tasks like creating art, serving food and beverages, or offering other interactive services. THE ROLE OF DATA FOR EVENT MARKETERS Data has become essential for event marketers, offering insights into what truly engages and drives audiences.

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Entertainment Tech Event Tech Food and Beverage 260

Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances. Agency: NFuse 360 Marketing J.C.A.

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Sponsorships Sports Food and Beverage Social Media 304

Picatic by Eventbrite

MAY 19, 2020

Despite our current worldwide pandemic, the last two months have been some of the busiest for Bow Market, a retail and food space in Sommerville, MA. “We We have tons of different kinds of shoppers coming through,” says Leah Pringle, the venue’s event coordinator.

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Retail Marketing Events 369

Event Marketer

JUNE 29, 2021

The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. One of the intentions of the booth is to draw people in.

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Food and Beverage Retail Trade Shows 2023 337

Smart Meetings

OCTOBER 17, 2023

A food hall. Smart Meetings has rounded up food halls across the country that not only provide a wide variety of cuisine for groups to choose from and reconvene in the dining area but are also located in buildings connected to the history and culture of the destination they are set in. An easy solution?

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Event Marketer

NOVEMBER 14, 2024

Partner: Octagon Mastercard x REI photos: Courtesy of Octagon Citizens A relative newcomer to the New York market, Citizens celebrated the special experience of the marathon with a “You’re made of this moment” tagline and an environment that felt both festive and supportive. More than 1,500 visitors per day participated in this activation.

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2024 Food and Beverage Retail Marketing 296

Event Marketer

FEBRUARY 13, 2025

The Snack Yard, influenced by Jackson Square Garden, featured benches, gazebos, string lights, grass, plants, a topiary shaped like Chester Cheetah, a cart with branded postcards, and food stands, like the Lays Wavy Fried Green Tomatoes, inspired by a New Orleans culinary staple.

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Event Marketer

FEBRUARY 10, 2025

The pop-up will serve as the official kickoff of the Bring Your Flavor nationwide tour, which will hit major markets throughout 2025 with a goal of distributing 1 million almond samples. to make the case that its Zero Sugar beverage should be the victor of the flavor wars. The best part? May the best cola win.

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Food and Beverage Fashion 2025 Retail 245

Smart Meetings

NOVEMBER 29, 2023

Fine dining, diverse cuisine and unique culinary experiences When traveling internationally, one of the ways in which visitors can tangibly absorb the culture, personality and literal taste of the destination is through food. Dinner entree from Ginza Toyoda But travelers to Tokyo can expect more than traditional Japanese food.

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Food and Beverage Travel Hospitality 2024 235

Event Marketer

OCTOBER 20, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Image Credit: iStock/kbeis The post Trade Show Industry Updates: News, Data, Trends appeared first on Event Marketer.

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Trade Shows 2025 Food and Beverage Sustainability 260

Event Marketer

JUNE 14, 2021

As COVID restrictions lifted and vaccines got underway this spring, the industry saw the widespread return of sampling, and Impossible Foods wasted no time getting its plant-based products into consumers’ hands. A tablet-based survey built to collect qualitative feedback for both Impossible Foods and Walmart is also part of the experience.

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Food and Beverage Retail Social Media Marketing 238

Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.) –R.B. More on Festival Sponsorship: How American Weed Co.’s

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2024 Marketing Food and Beverage Sponsorships 310

Event Marketer

OCTOBER 22, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boring phones, an Overnightmare and a “Wickedly” enchanting hotel suite. One turn of the key, and a curated beverage bar magically appears.

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Food and Beverage 2025 Hotels Social Media 296

Prestige Events Magazine

DECEMBER 16, 2024

Mandy Jennings, CEO and Owner of Venues of Excellence reflects on 2024 and the power of the sales and marketing consortium for independent venues. From sales and marketing to food and beverage management, we’ve welcomed over 250 delegates from both member and non-member venues over the past 12 months.

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Venues 2024 Food and Beverage 2025 263

Smart Meetings

JANUARY 24, 2025

City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. In search of comfortable-yet-affordable accommodations for your next meeting or event? just became easier.

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Travel Marketing Tourism Food and Beverage 200

Event Marketer

JANUARY 14, 2025

Afterward, participants could enjoy live music and wellness-enhancing food and beverages (assuming they could still feel their limbs). 7 Food is Art event could interact with. Oh yes, Miami Art Week attendees were encouraged to plunge into a 39-degree ice bath, a growing trend in the health and wellness space.

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Food and Beverage 2024 Fashion Travel 296

Event Marketer

JUNE 14, 2021

Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Event marketers often operate under the assumption that attendees need more to see value. Build in pockets of escape.

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Event Marketing Marketing Food and Beverage Travel 358

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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Marketing Food and Beverage Sponsorships Tech 348

Smart Meetings

AUGUST 6, 2024

Many Canadian vendors have focused on elevated food and beverage options to stand out in an increasingly competitive global market for meetings and events. Our mission is to balance comfort food with the unique local flavors of Toronto, providing guests with a taste of the city’s culinary heritage.

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Event Marketer

JANUARY 24, 2022

Sustainable containers that maintain food temperature and quality during travel are among 2022 trends. What was in 2021 an “off-premise” and “meal-kit” focus is this year centered around sustainability and health and immunity-boosting foods. More F&B Insights: How Brands from Bacardi to Salesforce are Tackling Event Food Waste.

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2022 Food and Beverage Sustainability 2021 276

Event Marketer

FEBRUARY 4, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations. You (OK, we) might call the event the balm diggity. The video game-like scenario unlocked some winning results: The event led to a 25.2-percent

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2025 Fashion Food and Beverage Retail 220

Event Marketer

SEPTEMBER 11, 2023

We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.

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Food and Beverage Retail 2022 Sponsorships 320

Event Marketer

FEBRUARY 13, 2023

And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. Naturally, non-alcoholic brewers and zero-proof beverage makers, who create complex drinks that mimic cocktails without the alcohol, are leading the charge.

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Food and Beverage Sponsorships Events Consulting 330

Event Marketer

NOVEMBER 8, 2021

Stand Together, a philanthropic organization focused on immigration awareness, is taking its “Common Ground” cause marketing installation on tour. More Cause Marketing Strategies: Pin It: Pinterest Inspires Wellness With Digital Program, Pop-Up. Tazo Tea Embraces Climate Justice With a Tree-Planting Cause Marketing Initiative.

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Food and Beverage 2022 2019 Marketing 338

Event Marketer

JANUARY 16, 2023

According to both reports, the fried chicken sandwich wars wage on, rich comfort food is in again, globally inspired dishes are on the rise and menu simplification tactics like cutting menu items and SKUs—particularly considering inflation—continue to drive food and beverage strategies. Zero Waste/Sustainability/Upcycled Foods.

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2023 Food and Beverage Sustainability Event Marketing 246

Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The post Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy appeared first on Event Marketer. What else would we expect from the home of Mardi Gras?

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Apparel Sports Food and Beverage Fashion 272

Smart Meetings

NOVEMBER 29, 2023

Fine dining, diverse cuisine and unique culinary experiences When traveling internationally, one of the ways in which visitors can tangibly absorb the culture, personality and literal taste of the destination is through food. Dinner entree from Ginza Toyoda But travelers to Tokyo can expect more than traditional Japanese food.

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Food and Beverage Travel Hospitality 2024 147

Event Marketer

MAY 23, 2024

“The festival has a consistent desire to drive engagement and activity and feet on the ground to all the activations, partnerships, food vendors, festival stages and all of the things that happen at Coachella. The post Coachella Quests: Inside the Festival’s Gamified Scavenger Hunts appeared first on Event Marketer.

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Food and Beverage 2025 2024 Technology 292

Smart Meetings

AUGUST 11, 2023

Ryan Hink and Aaron Losch Ryan Hink (left) and Aaron Losch (right) Hink is director of food & beverage at Durango Casino & Resort. He has 20 years of experience in food and beverage, with 11 years as manager of food and beverage at the Grand Hyatt San Diego.

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Food and Beverage 2015 Hotels 2022 237

Event Marketer

FEBRUARY 21, 2024

Coffee is hot right now,” says Tracy Stuckrath, a food & beverage expert and founder of Thrive Meetings and Events. From the Coffee Bar Archives: Wake Up and Smell Eight Strategies for ‘Coffee Experiential’ 2024 Food & Beverage Trends to Inspire Your Event Menus How to incorporate it into your exhibit?

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Trade Shows Food and Beverage 2024 Contracts 256

Event Marketer

FEBRUARY 15, 2022

At the heart of the tour is a showcase of the Subaru Wilderness Family of vehicles and, in addition to music, the experience includes food and beverages alongside giveaways, gear demos and even special appearances by avalanche rescue dogs. WinterFest kicked off in Killington, VT, at the Killington Mountain Resort, Feb. Agency: Powdr.

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2022 Food and Beverage 2014 Sports 362

Smart Meetings

MAY 16, 2022

Hotel Haya in Tampa, Florida, appointed Carlson director of food and beverage. Most recently, he was director of food and beverage at Atlanta’s Culinaire, an F&B management company. Fairmont Dallas appointed Searle director of food and beverage and Sous director of rooms. Becca Lloyd, CTA, CHS.

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Food and Beverage Hospitality Tourism 2004 235

Event Marketer

APRIL 18, 2024

Pavan Pardasani, Chief Marketing Officer, TAO Hospitality Group The music festival experience today expands well beyond the gates, where offsite VIP parties and hospitality-driven mansion takeovers accommodate a wide array of celebrities and revelers, brands and partners, looking to capitalize on good vibes and experiential.

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Food and Beverage Hospitality Marketing Venues 287

Event Marketer

SEPTEMBER 6, 2021

In addition to the courts, the brand provided an open-air lounge offering food and drinks. The patio complements the newly located cardmember lounge at Louis Armstrong Stadium, where cardmembers and up to two guests can escape the heat, purchase food and beverages and scoop up four exclusive, customizable designs from Ralph Lauren.

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2021 Food and Beverage Sports Hotels 359

Smart Meetings

OCTOBER 12, 2023

Meeting planners can save both time and budget by leveraging the hotel’s suggested menu rather than outsourcing food and beverage. For instance, we’ve observed an increase in requests for outdoor or mixed-use space, as well as on-site food and beverage offerings that will ultimately bring people together.

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Food and Beverage Hospitality Technology Hotels 246