Event Marketer

FEBRUARY 26, 2025

Some people self-select and give us that survey information, says Trevor Drewry, head of experiential marketing at Webflow. Post-pandemic, the event has seen more first-timers than ever before, according to Dan Preiss, vp-experiential marketing at Dell. So we have to be a lot more creative now.

Conference 200

Conference 2024 Food and Beverage Event Apps 200

Brown Paper Tickets

FEBRUARY 6, 2018

A cost-effective food and beverage event takes hard work, attention to detail and careful planning, but it can be done. Act extra nice when negotiating costs and dealing with service providers. Choose reasonably priced beverages. The beverage industry is packed with affordable, high-quality beverage options.

Food and Beverage 75

Food and Beverage Negotiating Social Media Venues 75

Event Marketer

JANUARY 22, 2024

Fun fact: Resy negotiated with its restaurant partners to hold the reservations for dates two weeks out—something that could help out last-minute planners or forgetful partners ahead of Valentine’s Day. The post Share the Brand Love with Five Activation Ideas for Valentine’s Day appeared first on Event Marketer. Agency: 160over90.

Food and Beverage 284

Food and Beverage Social Media 2022 Negotiating 284

SmartMeetings

JANUARY 17, 2025

Tyra Warner, assistant professor and department chair of Hospitality and Tourism Management at College of Coastal Georgia, has seen hotel negotiations from every angle. Tyra Warner She knows the unexpected always happens in an extreme sellers market and has suggestions for strategically managing the liability that comes with live events.

Contracts 52

Contracts 2025 Negotiating Food and Beverage 52

Smart Meetings

JUNE 28, 2024

MICE (meetings, incentives, conferences and exhibitions) market is expected to grow by 7.8 percent between 2024 and 2030, according to Grand View Research, and the European market is on a similar track. How can meeting professionals get creative to save costs while preserving impact? Like most things in life, timing makes a difference.

Food and Beverage 187

Food and Beverage 2030 2024 Negotiating 187

SmartMeetings

MARCH 7, 2025

Expert negotiator tips for managing policy changes in uncertain times Other than expensive, unreliable Wi-Fi, there are few things meeting professionals hate more than uncertainty. We asked experienced contract negotiators how they are negotiating today and what clauses they are asking for to protect their clients.

Management 52

Management Negotiating Contracts Site Selections 52

SmartMeetings

JANUARY 2, 2018

hotel market collected an estimated $2.7 At New York Hilton Midtown in Manhattan, for instance, the $25 added to bills daily as an “urban destination charge” includes a $15 beverage credit at the hotel bar and a $10 food credit at the grab-and-go. In this case, what happened in Vegas didn’t stay in Vegas. Last year, the U.S.

Negotiating 75

Negotiating Hotels Food and Beverage Contracts 75

GEVME

NOVEMBER 7, 2018

Choosing a venue for an event is also one of the first negotiation points as well. If you’re lucky, the event market will offer a variety of good venues. Food and beverage. Food and beverages. Separate sales of food and beverages are recommended, especially at large events. Accommodations.

Food and Beverage 166

Food and Beverage Venues Transportation Contracts 166

MPI

OCTOBER 14, 2024

That was the sentiment at the Beyond the Bar discussion that took place at Jimmy Kimmel’s Comedy Club during IMEX America 2024, hosted by Caesars Entertainment and OTHR Agency in partnership with CEMA (the Corporate Event Marketing Association). Some 38 percent of U.S.

2027 52

2027 Food and Beverage Negotiating Entertainment 52

Event Farm

JULY 8, 2022

Content is key—early on—in how you market it—in order to even get people paying attention.”. Because costs are much higher, many event venues are much less likely to negotiate, hold you to attrition, and service is astoundingly low. Use Safety Protocol as a Marketing Tactic.

Conference 246

Conference Food and Beverage Negotiating Hotels 246

Planning Pod

APRIL 12, 2020

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details.

Food and Beverage 207

Food and Beverage Social Media Insurance Entertainment 207

SmartMeetings

FEBRUARY 24, 2025

Contract tips to keep in mind A quarter century into the second millennium, there are several things that remain constant: humans need food, water and shelter to survive; the law of gravity is still in play; and event contracts are still a necessity between meeting professionals and hospitality venues. These kinds of things can explode.

Contracts 52

Contracts 2025 Negotiating Hotels 52

Social Tables

NOVEMBER 23, 2017

They help establish a brand, market products, gain clientele, raise funds, and increase employee morale. That’s because: Each element—from promotion and decoration to food and entertainment—becomes décor. Food and drink lie at the core of a positive guest experience. Negotiate with vendors. Event Ideas for Themes.

Event Ideas 156

Event Ideas Food and Beverage Social Media Entertainment 156

Planning Pod

JANUARY 17, 2017

Long ago when I ran a marketing agency, I was accustomed to contracting with a vendor for a specific use on a specific project and then negotiating with them for that particular deal, hoping they would come down in price for the promise of more business from me down the road. Negotiate contracts with ferocity.

Food and Beverage 134

Food and Beverage Negotiating Contracts Hotels 134

Attendease

FEBRUARY 14, 2019

Ensure every member of your event planning team negotiates with vendors and makes an effort to get better pricing. Things like long queues, limited food and beverage options, understaffing, and poor accessibility can make your events frustrating experiences. Poor budget accountability. Too many decision-making layers.

Corporate Events 186

Corporate Events Event Planning Food and Beverage Negotiating 186

SmartMeetings

JULY 9, 2024

Tapping into women’s strengths for negotiation success We begin to learn the art of negotiation in childhood. As we grow, we begin to negotiate with our teachers, our coaches and our friends. And by the time we graduate from college, we realize everything in life is about negotiation. It is the power of HERsuasion.

Negotiating 98

Negotiating Food and Beverage Insurance Hotels 98

Eventmobi

JANUARY 24, 2019

According to a Professional Convention Management Association (PCMA) survey, 36% of all expenses are for food and beverages (F&B) alone. Food & Beverage @ $35/person. Concession (food and beverage and merchandise sales). Gifts in kind (actual fair market financial value). Number of People.

Food and Beverage 153

Food and Beverage Meetings Financial Advertising 153

Attendease

FEBRUARY 20, 2024

Effectively manage the event budget Based on your strategic plan, develop a realistic, line-item budget covering all aspects of the event — venue, vendors, security, food and beverage, staffing, swag, and the dozens of other expenses that pop up. Pssst, event marketing software can help with this.) based on expertise.

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Endless Events

NOVEMBER 15, 2022

Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. More events with more events mean more food, room blocks, entertainment, production equipment, and travel – and those all cost extra money. Higher Food and Beverage Costs. The Rise of Energy Costs .

2023 122

2023 Food and Beverage 2022 Negotiating 122

Social Tables

AUGUST 31, 2017

hotel marketing tactics you can start using today that will impress event planners and make your hotel an easy choice for future events. Skip negotiations over event perks. Discounted food and beverage or room rates. Instead of wasting time, just skip the negotiations. Click To Tweet. Parking vouchers.

Hotels 79

Hotels Marketing Negotiating Social Media 79

GEVME

NOVEMBER 7, 2018

Choosing a venue for an event is also one of the first negotiation points as well. If you’re lucky, the event market will offer a variety of good venues. Food and beverage. Food and beverages. Separate sales of food and beverages are recommended, especially at large events. Accommodations.

Food and Beverage 120

Food and Beverage Venues Transportation Contracts 120

MeetingsNet

SEPTEMBER 26, 2024

A recent survey of more than 200 business-event planners by Global DMC Partners found that their top five challenges this year are adapting to higher costs; finding availability; budget management; timely approval from internal decisionmakers; and contract negotiations. Sound familiar?

Negotiating 52

Negotiating Meetings Contracts Food and Beverage 52

Social Tables

JANUARY 12, 2023

Planners work with vendors, suppliers, and venues to coordinate meal service, event staffing, negotiate pricing, and so much more. They create an event’s layout, establish the theme, and may even design marketing campaigns to promote the event. Event planners are coordinators, organizers, moderators, and professional negotiators.

Negotiating 145

Negotiating Event Planning Education Food and Beverage 145

SmartMeetings

JULY 28, 2023

As soon as you know meeting registration is not meeting original forecasts: Negotiate with the hotel to release back some meeting space (if possible). Ask if food and beverage spend above the contracted minimum could count toward the room block minimum. Set up the contract to allow for a post-meeting audit.

Food and Beverage 98

Food and Beverage Negotiating Contracts Hotels 98

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Eventinterface

JULY 14, 2016

Experienced hospitality sales and marketing industry expert, Jasmine Eldeen, shares her advice on how Meeting and Conference Planners can overcome the challenges of a seller and supplier market. Right now, it’s becoming a sellers and suppliers market. Knowledge is power, so I keep no market or industry knowledge a secret.

Food and Beverage 100

Food and Beverage Negotiating Hospitality Hotels 100

MeetingsNet

MARCH 10, 2022

Amid the labor shortage plaguing hotels, it's critical for planners and suppliers to communicate early and honestly, conduct fair negotiations, and—in case circumstances go awry—put everything in writing, according to meeting buyers, hoteliers, and the attorneys who represent each of them. Creating Win-Win Situations.

Contracts 121

Contracts Negotiating Food and Beverage Hotels 121

Planning Pod

SEPTEMBER 9, 2024

And don’t forget about measuring the effectiveness of your marketing campaigns, pricing strategies, and operational changes. Conversely, if you see an increase in costs, analyze your expenses to identify areas where you can cut back or negotiate better deals with suppliers. Get started today! Notice a decline in customer satisfaction?

Food and Beverage 89

Food and Beverage Negotiating Sustainability Marketing 89

Cvent: Event Marketing

MAY 21, 2019

What negotiating with hotels boils down to is synchronized value – in other words, you have what they want (occupied guest rooms, meeting space and food and beverage revenue), and they have what you want (a great hotel at a desirable location). If possible, do your negotiations in person or via a video chat.

Negotiating 39

Negotiating Hotels Food and Beverage Venues 39

Social Tables

JUNE 12, 2024

Planners may rely on one or two vendors for smaller events, like a business luncheon, while food vendors may make up as much as 5% of the total attendee count at massive outdoor events (e.g., Food & and beverage suppliers. Food and beverage (F&B) suppliers play a significant role in most events.

Contracts 158

Contracts Food and Beverage Entertainment Venues 158

SmartMeetings

FEBRUARY 13, 2025

Your LinkedIn profile proudly shares your experience as a marketing genius, administrative coordinator or employee engagement specialist. How do you handle unexpected guest counts or potential food shortages? What protocols do you have in place to ensure food safety and hygiene? What are some ways to be budget-conscious?

Food and Beverage 52

Food and Beverage Contracts Hotels Sustainability 52

Endless Events

JANUARY 26, 2018

This makes having an active social media presence a non-negotiable these days. They also spend more than 4 hours in areas with live music, and more than half an hour looking for food and drinks. Your Complete Social Media Marketing Guidebook. 3D Printed Food? Grab your very own free budget template here! .

Event Planning Tools 99

Event Planning Tools Event Planning Social Media Food and Beverage 99

Social Tables

MAY 14, 2019

And to create an experience, every little piece of the event needs to map back to the purpose, from the venue to the food. But that’s not to say you can’t negotiate. Tips for negotiating a bigger event budget When it comes to negotiating an event budget , the language stakeholders speak most fluently is data.

Negotiating 141

Negotiating Sponsorships Social Media Education 141

Social Tables

APRIL 17, 2019

Finding your hotel target market group segment is crucial to success, and it all starts with the type of events that your space is best suited for. Meanwhile attendees are putting more emphasis on food and beverage, forcing planners to get creative and make F&B a prime focus. The takeaway? ” 17.

Hotels 149

Hotels Food and Beverage Negotiating Venues 149

Brown Paper Tickets

MARCH 30, 2018

Creating an audience persona or having a general idea will help you decide how to market, where to host the event, and countless other details. Decide how much you can spend on performers, vendors and venues before going into negotiations so you don’t sink into debt. Consider their age range and other demographics. Book Talent.

Food and Beverage 78

Food and Beverage Negotiating Social Media Transportation 78

Eventmobi

JULY 5, 2023

Maybe it’s venue rental, marketing expenses, speaker fees, technology requirements, accessibility support, or catering costs. This allows sponsors to choose the option that aligns best with their marketing/business objectives and budget. Often, you want to reach out to someone from the marketing department.

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

SmartMeetings

JUNE 27, 2024

Whether your title is marketing, administrative assistant or training professional, you may find that your to-do list includes planning a meeting for the first time.

Food and Beverage 52

Food and Beverage Meetings Contracts Negotiating 52