Event Marketer

FEBRUARY 4, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations. You (OK, we) might call the event the balm diggity. The video game-like scenario unlocked some winning results: The event led to a 25.2-percent

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Fashion 2025 Food and Beverage Retail 229

Event Marketer

SEPTEMBER 11, 2023

We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.

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Food and Beverage Retail 2022 Sponsorships 322

Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. Agency: 160over90) ABERCROMBIE In a one-day-only retail experience on Feb. What else would we expect from the home of Mardi Gras? At Woldenberg Park on Feb. Agency: Taylor, p.r.)

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Apparel Sports Food and Beverage Fashion 275

Event Marketer

FEBRUARY 26, 2025

Some people self-select and give us that survey information, says Trevor Drewry, head of experiential marketing at Webflow. Post-pandemic, the event has seen more first-timers than ever before, according to Dan Preiss, vp-experiential marketing at Dell. Here’s my hack. Here’s what I think is best, Preiss says.

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Conference 2024 Food and Beverage Event Apps 245

Event Marketer

SEPTEMBER 6, 2021

The first floor of the pop-up also serves as a retail location offering Wilson sportswear, footwear, balls, accessories and tennis rackets, including limited-edition items. In addition to the courts, the brand provided an open-air lounge offering food and drinks. Lounge spaces at the stadium are also part of Amex’s engagement strategy.

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2021 Food and Beverage Sports Hotels 359

Event Marketer

AUGUST 9, 2021

Save the Children’s goal is to deliver backpacks filled with school supplies, educational materials and wellness items to 2,000 kids in each market. Retail Blitz: Nickelodeon’s ‘Sunny Day’ Activation for Kids Hits Walmart Stores. For every link that is clicked or tapped through Sept.

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Food and Beverage Education Retail Marketing 313

Smart Meetings

DECEMBER 3, 2021

The Ritz-Carlton, Lake Tahoe has hired Munos as director of sales and marketing. Munos has held several leadership positions with Marriott International, including director of sales and marketing, account executive, senior sales executive and director of group sales. as chief marketing officer. Adam Resnick.

Food and Beverage 246

Food and Beverage Ecommerce Hospitality 2006 246

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

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Tech Food and Beverage Retail Technology 363

Smart Meetings

FEBRUARY 20, 2024

Although the city has multiple suppliers who often sell large quantities to major retailers, farmers also have their eyes set on smaller, more memorable experiences right on the farm. Why sell something wholesale if you can sell it at retail?” He recounted last April when he visited a farm and had a meal where all the food was local.

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Food and Beverage Sustainability Retail 2007 263

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

Event Marketer

FEBRUARY 29, 2024

Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. home retail at Pinterest, stated in the guide. Here’s the breakdown.

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Food and Beverage 2024 Retail Sponsorships 311

Event Marketer

OCTOBER 31, 2023

The brand leveraged its retail footprints in the tri-state area to spread the word about its US Open activations and Chase customer benefits, lighting up its digital screens and ATMs within its networks with custom messaging. “I

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Sponsorships Food and Beverage 2023 Sports 322

Event Marketer

AUGUST 2, 2024

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Roll onto campus with something extraordinary. Consider what is at eye level.

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Food and Beverage Apparel Education Tech 265

Smart Meetings

MAY 12, 2023

The foundation for providing top-shelf catering was laid by celebrity chef Wolfgang Puck, who believed that catering services shouldn’t be mired in mass-produced batches of food in hot boxes and served in chafing dishes. They were really interested and willing to change it up,” Brunson said.

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Food and Beverage Hospitality Retail 2023 246

Eventtia

SEPTEMBER 27, 2023

As brands search for innovative ways to interact with their audiences, SMS for events and retail experiences has emerged as one of the main channels for high customer engagement. Retail companies must use SMS responsibly and thoughtfully to balance challenges and benefits to maintain trust and positive customer relationships.

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Retail Food and Beverage 2021 Management 118

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Strong Marketing to Create Buzz. Dometic as well as Evaptainers have developed new, low tech approaches to keep food cool at remote locations. Strong Marketing.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Velvet Chainsaw

MARCH 2, 2018

Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline. Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. The slow death of expo revenue is not an indicator that meetings don’t mean business any more.

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B2B Food and Beverage Trade Shows Education 244

Smart Meetings

JUNE 24, 2021

When fully built out, Resorts World will house more than 40 F&B options, touching on nearly every type of food you and your group could possibly want, from sugar boba milk at Tiger Sugar and Singaporean snacks at Mamak to Chef Ray Garcia’s Latin cooking at ¡Viva! Resorts World features a whopping 250,000 sq. Hilton Suite. More in Store.

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Hotels Retail Entertainment 2023 237

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 150

Food and Beverage Retail Social Media Technology 150

Smart Meetings

FEBRUARY 7, 2022

Hoffman brings 28 years of experience in senior hospitality and business development sales, marketing, finance and operations to her new role. Ramírez is food and beverage manager at Royal Uno All Inclusive Resort & Spa , a new Cancún property by Royal Resorts to open in June of this year. Eduardo García Ramírez.

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Food and Beverage Hospitality 2014 Hotels 130

Smart Meetings

FEBRUARY 7, 2022

Hoffman brings 28 years of experience in senior hospitality and business development sales, marketing, finance and operations to her new role. Ramírez is food and beverage manager at Royal Uno All Inclusive Resort & Spa , a new Cancún property by Royal Resorts to open in June of this year. Eduardo García Ramírez.

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Food and Beverage Hospitality 2014 Hotels 130

Smart Meetings

MARCH 24, 2023

Exhibitors, industry professionals and other attendees will meet at the second annual SIAL America 2023 , organized by Emerald X at Las Vegas Convention Center (LVCC) to showcase food and beverage categories that are key to retailers, wholesalers, food service companies and distributors. “We market,” she says.

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2023 Food and Beverage Trade Shows Retail 130

Smart Meetings

JUNE 27, 2023

State of the Market Based on the current state of the market, Payne has seen a shift occur due to the events that transpired during Covid-19. Read More : Gen Z Meeting Planners Navigate Post-Covid Job Market “It’s going to be difficult to contract with hotels or destinations that you want to be in for the foreseeable future.

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Negotiating Contracts 2026 Hotels 231

Event Industry News

APRIL 29, 2021

Launching on 25th – 27th May 2022 at the Poly World Trade Center Exhibition Hall, Food and Hospitality Guangzhou will give you access to the largest food & hospitality province in South China. As the third largest city in China (after Shanghai and Beijing), Guangzhou has an established premium international trade environment.

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Hospitality Food and Beverage Trade Shows Marketing 64

Event Marketer

DECEMBER 12, 2022

They help brands “live” in a market and a neighborhood, and carry out strategic partnerships or curated events and programming to increase engagement. All actual orders take place at authorized retailers. The post How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive appeared first on Event Marketer.

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Automotive Food and Beverage Fashion 2030 246

Smart Meetings

OCTOBER 21, 2022

Allison comes from a 24-year tenure with The Venetian Resort Las Vegas, her most recent role being senior vice president of sales and marketing for MICE and leisure. Mardell is general manager and Bruce is director of sales and marketing for Thompson San Antonio—Riverwalk. Read More : Oak View Group Is Leaving a Trail of Partnerships.

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Food and Beverage 2026 2008 Hotels 189

Smart Meetings

JUNE 16, 2022

The Ritz-Carlton New York, NoMad , the newest Manhattan property by the brand, welcomed Donald as director of sales and marketing. For over 20 years, Donald has garnered experience in accounting, sales and marketing, serving luxury hospitality hotel companies in Switzerland, England, New Zealand, Australia and the United States.

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Food and Beverage Hospitality Hotels Consulting 130

Smart Meetings

DECEMBER 30, 2023

Food & Wine called the region the “Wild West” when it comes to wine production because of the creative approach to growing and blending. Our diverse ecosystem of businesses, including wineries, distilleries, breweries, restaurants, art galleries and retail, keep guests coming back. million in 2022.

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Meetings Sustainability Food and Beverage Tourism 278

Smart Meetings

JANUARY 13, 2023

Wilson is hotel general manager for The Source Hotel + Market Hall in Denver. He is currently president of Fontainebleau Development, a real estate development group that specializes in hospitality, retail, residential and commercial sectors. Read More : New Orleans: Cultural Collaboration in The Big Easy. Rachel Wilson.

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Food and Beverage Hotels Retail Hospitality 130

Smart Meetings

NOVEMBER 11, 2021

He’s held multiple senior leadership positions, including general manager for Roka Akor and Roka Bar, both in San Francisco; director at Bellagio Hotel & Casino in Las Vegas; and director of food & beverage at The Battery hotel in San Francisco. Carolyn Turnbull. Lynsey Dennison. Brent Lessing and Natalie White.

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Tourism Ecommerce Food and Beverage Hospitality 130

Attendease

APRIL 9, 2024

For instance, outdoor retailer REI goes for nature-inspired themes like “Reach the Peak” for its employee summits. SaaS company HubSpot is known for its inbound marketing expertise, so they aptly chose “Inbound” as the theme for their annual conference. Give employees food truck coupons or tickets to sample different offerings.

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Corporate Events Food and Beverage Entertainment Events 195

The MICE

NOVEMBER 18, 2024

To promote sustainable travel within the city, free public transport tickets are provided for attendees who book their hotel stays through Stuttgart Marketing. Attendees booking hotels through Stuttgart Marketing receive free public transport tickets, with frequent connections between venues, hotels, and the airport.

Hotels 105

Hotels Sustainability Automotive Venues 105

Smart Meetings

JULY 7, 2023

Rock takes on the role of marketing director at Wythe Hotel, bringing her eclectic background in publishing, retail, and commercial real estate. She has held leadership roles in operations, revenue management, sales, marketing, finance, and IT. Reda is named chief casino marketing officer of Fontainebleau Las Vegas.

Hospitality 130

Hospitality Food and Beverage Hotels Entertainment 130

Smart Meetings

JULY 7, 2023

Rock takes on the role of marketing director at Wythe Hotel, bringing her eclectic background in publishing, retail, and commercial real estate. She has held leadership roles in operations, revenue management, sales, marketing, finance, and IT. Reda is named chief casino marketing officer of Fontainebleau Las Vegas.

Hospitality 130

Hospitality Food and Beverage Hotels Entertainment 130

Canadian Special Events

SEPTEMBER 25, 2024

If you’re an event planner searching for a space that adapts to your creative vision, let me introduce you to STACKT Market. This isn’t your typical venue; it’s a dynamic urban playground that blends art, retail, and social experiences into a 100,000 sq. STACKT Market is where your next unforgettable event begins.

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Marketing Food and Beverage Retail Social Media 52

Event Marketer

MAY 1, 2023

Agency: Corso Marketing Group) ADIDAS X COACHELLA pic.twitter.com/yM6cKNkhd0 — ❀ BadBunnyTour ❀ (@tourbadbunny) April 11, 2023 AMERICAN EXPRESS Tailoring benefits to meet the needs of Gen Zers is at the top of American Express’s priority list, with Gen Z and millennials accounting for 60 percent of new cardmember applications in 2022.

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2023 Transportation Food and Beverage Marketing 246

Eventtia

MAY 22, 2023

From product launches and demonstrations to workshops and themed experiences, the types of in-store retail events are as diverse as the brands and industries they represent. Let’s explore some of the most common and effective types of in-store retail events and how they enhance the customer journey. ?

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Retail Food and Beverage Fashion Consulting 48