Food and Beverage Marketing Retail 
Picatic by Eventbrite
MAY 19, 2020
Despite our current worldwide pandemic, the last two months have been some of the busiest for Bow Market, a retail and food space in Sommerville, MA. “We We have tons of different kinds of shoppers coming through,” says Leah Pringle, the venue’s event coordinator.
Attendease
NOVEMBER 19, 2019
Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.
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Eventtia
SEPTEMBER 27, 2023
As brands search for innovative ways to interact with their audiences, SMS for events and retail experiences has emerged as one of the main channels for high customer engagement. Retail companies must use SMS responsibly and thoughtfully to balance challenges and benefits to maintain trust and positive customer relationships.
Event Marketer
JUNE 29, 2021
The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. One of the intentions of the booth is to draw people in.
Eventmobi
OCTOBER 6, 2022
Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Strong Marketing to Create Buzz. Dometic as well as Evaptainers have developed new, low tech approaches to keep food cool at remote locations. Strong Marketing.
Velvet Chainsaw
MARCH 2, 2018
Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline. Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. The slow death of expo revenue is not an indicator that meetings don’t mean business any more.
Event Marketer
JUNE 14, 2021
As COVID restrictions lifted and vaccines got underway this spring, the industry saw the widespread return of sampling, and Impossible Foods wasted no time getting its plant-based products into consumers’ hands. MorningStar Farms Hits Retailers and Breweries on the Grill It to Believe It Tour. The brand’s target audience?
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