Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Smart Meetings

MAY 3, 2024

He brings 52 years of experience, beginning in the hospitality industry as a dishwasher and moving through the roles of executive chef, food and beverage manager and finally general manager, and has worked with the Marriott brand for 16 years at various locations. He will oversee all operations and business strategy at the resort.

Food and Beverage 264

Food and Beverage Tourism Hospitality 2005 264

Smart Meetings

MARCH 22, 2024

In his most recent role as general manager of Calistoga Motor Lodge, he spearheaded a construction project that added 39 rooms, reduced food and beverage costs and skillfully managed finances. Dringham enters as director of marketing. Throughout her career, she has held multiple strategic marketing positions.

Food and Beverage 246

Food and Beverage Hospitality Social Media Hotels 246

Smart Meetings

JUNE 7, 2024

She brings over 25 years of experience, much of it in leadership roles, in the experiential brand marketing industry. With 22 years of robust expertise across marketing, sales and revenue management at distinguished properties, she will work to spearhead the brand’s revenue management, digital marketing, advertising and social media efforts.

Hospitality 246

Hospitality Social Media Food and Beverage Advertising 246

Event Marketer

JANUARY 15, 2024

Armed with limited-edition bottles of OJ featuring the “AI” dropped from its name (“Tropcn”), the brand showed up in Sin City and doled out free juice to celebrate its natural ingredients and underscore that its beverages have no artificial additives. Or as Tropicana put it: “Sure, we love STEM. Case in point: A pre-Super Bowl event on Feb.

Food and Beverage 310

Food and Beverage 2024 Social Media 2016 310

Event Marketer

SEPTEMBER 19, 2024

No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. Just because tailgate audiences skew older than Gen Z, it doesn’t mean they’re not posting on social media.

Food and Beverage 287

Food and Beverage Sports Wireless Social Media 287

Event Marketer

SEPTEMBER 27, 2021

The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. Aleco Azqueta.

Sponsorships 310

Sponsorships Food and Beverage Sports 2021 310

SmartMeetings

DECEMBER 13, 2017

Looking to the year ahead , we are all eagerly anticipating the new food and beverage trends that will emerge. There’s been an emphasis on the desire for experiential outings, whether in travel, food or shopping. The better the food, the better the Instagram photo? Food Walls. Experiential Catering.

Food and Beverage 81

Food and Beverage 2018 2017 2014 81

Event Marketer

JANUARY 22, 2024

Couples were greeted by a “Love Life” neon sign at the participating restaurants and presented with themed placemats and customized food and cocktail menus inspired by the series and its characters. The post Share the Brand Love with Five Activation Ideas for Valentine’s Day appeared first on Event Marketer. Agency: 160over90.

Food and Beverage 287

Food and Beverage Social Media 2022 Negotiating 287

Eventinterface

AUGUST 20, 2018

Meeting and event planners are now at the forefront of food and beverage trends, providing event attendees with unique gastronomical experiences. Today we share some of the top food and beverage trends shared by planners, venues and caterers around the country. Alternative beverages are hot.

Food and Beverage 124

Food and Beverage Social Media Conference Events 124

Smart Meetings

MAY 17, 2021

Similarly, reducing ticket prices for events has downstream implications on budgets for speakers, entertainment, lighting, food and beverage, giveaways, and other key elements of the experience. It eventually ends in an impasse or them both giving away gas for free. What’s At Stake.

Speakers 299

Speakers Food and Beverage Social Media Entertainment 299

Event Marketer

SEPTEMBER 9, 2024

There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances. NBCUNIVERSAL NBCUniversal is taking a content-forward approach to fan engagement to kick off football season.

Sports 286

Sports Sponsorships Food and Beverage Social Media 286

Event Marketer

OCTOBER 31, 2023

Capturing content on-site to push out on social media post-event was also an important strategy to engage consumers who weren’t there to experience it. “We Photo credit: Chase The post Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement appeared first on Event Marketer.

Sponsorships 320

Sponsorships Food and Beverage 2023 Sports 320

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

Tech 363

Tech Food and Beverage Retail Technology 363

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

Event Marketer

DECEMBER 19, 2022

A bar offered nonalcoholic beverages, including rosemary hibiscus lemonade and sweet tea with lemon, and served as an opportunity to highlight Savannah’s open-container policies. The post ‘Surprisingly Savannah’ Pop-up Brings Southern Charm to New York City appeared first on Event Marketer. Agency: Engage and Resonate.

Tourism 246

Tourism Food and Beverage Social Media Advertising 246

PCMA Convene

MARCH 6, 2020

During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Although we’re all still learning as we go, here are a few recommendations that could help guide your approach to public relations and marketing. Use the power of social influence. COVID-19 Webinar.

Marketing 141

Marketing Food and Beverage B2B Travel 141

Smart Meetings

AUGUST 23, 2024

Mercedes Miller Mercedes Miller, The ATL Airport District Convention & Visitors Bureau Miller takes on the role of president of The ATL Airport District Convention & Visitors Bureau , the destination marketing organization for the cities of College Park, Hapeville and Union City, following Cookie Smoak’s retirement.

Hospitality 231

Hospitality 2003 Food and Beverage 2023 231

Eventmobi

OCTOBER 6, 2022

Strong Marketing to Create Buzz. Temporary pop-up event venues are a perfect fit for guerrilla marketing events as they generate a lot of buzz by seemingly appearing out of nowhere. Dometic as well as Evaptainers have developed new, low tech approaches to keep food cool at remote locations. Strong Marketing.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Brown Paper Tickets

FEBRUARY 6, 2018

A cost-effective food and beverage event takes hard work, attention to detail and careful planning, but it can be done. Choose reasonably priced beverages. The beverage industry is packed with affordable, high-quality beverage options. Plan your marketing budget carefully. Buy in-season produce and flowers.

Food and Beverage 75

Food and Beverage Negotiating Social Media Venues 75

Planning Pod

APRIL 12, 2020

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Media coverage Or simply ecstatic, very satisfied attendees. Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success.

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

Eventinterface

JULY 25, 2017

Meeting and event planners are now at the forefront of food and beverage trends, providing event attendees with unique gastronomical experiences. Today we share some of the top food and beverage trends shared by planners, venues and caterers around the country. Alternative beverages are hot.

Food and Beverage 100

Food and Beverage Social Media Conference Events 100

Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. 30% delivered food & beverages to keep them engaged.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Smart Meetings

FEBRUARY 11, 2022

These exhibitions have managed to fully incorporate immersive and interactive VR into their marketing and events—and it has enhanced their goals and their means to meet them. Immersive events also attract media attention. After all, social media hinges on the hand-held self-creation of and participation in virtual realities.

Tech 279

Tech Food and Beverage Social Media Entertainment 279

Attendease

FEBRUARY 20, 2024

Effectively manage the event budget Based on your strategic plan, develop a realistic, line-item budget covering all aspects of the event — venue, vendors, security, food and beverage, staffing, swag, and the dozens of other expenses that pop up. Pssst, event marketing software can help with this.) based on expertise.

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Eventmobi

JUNE 13, 2019

In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the event marketing benefits you choose to focus on, you may charge guests little to nothing to attend your event. Co-host the event.

2019 150

2019 Food and Beverage B2B Social Media 150

Social Tables

NOVEMBER 23, 2017

They help establish a brand, market products, gain clientele, raise funds, and increase employee morale. That’s because: Each element—from promotion and decoration to food and entertainment—becomes décor. Food and drink lie at the core of a positive guest experience. Use food as entertainment. Click To Tweet.

Event Ideas 156

Event Ideas Food and Beverage Social Media Entertainment 156

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 150

Food and Beverage Retail Social Media Technology 150

Eventmobi

JULY 5, 2023

Maybe it’s venue rental, marketing expenses, speaker fees, technology requirements, accessibility support, or catering costs. This allows sponsors to choose the option that aligns best with their marketing/business objectives and budget. Often, you want to reach out to someone from the marketing department.

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

GEVME

JUNE 25, 2021

For instance, there are lesser overheads now, which earlier came in the form of booking an event venue, arranging food and beverages, etc. This will also influence the different activities in the event, the duration, type of guests, and the marketing strategy to promote the event to potential audiences.

Corporate Events 156

Corporate Events Social Media Food and Beverage Event Management 156

GEVME

JUNE 25, 2021

For instance, there are lesser overheads now, which earlier came in the form of booking an event venue, arranging food and beverages, etc. This will also influence the different activities in the event, the duration, type of guests, and the marketing strategy to promote the event to potential audiences.

Corporate Events 156

Corporate Events Social Media Food and Beverage Event Management 156

PCMA Convene

AUGUST 24, 2020

The Internet Marketing Association is enticing members to join a virtual edition of its annual IMPACT conference by giving away a Tesla Model 3, among other incentives. We’re doing what’s called ‘atomic-bomb-level marketing,’” he said, explaining that limiting the number of big announcements makes more of an impact. The digital format.

Marketing 88

Marketing Food and Beverage Speakers Social Media 88

GEVME

JANUARY 27, 2020

Events and gatherings happen in all sizes, at all kinds of social and commercial environments — whether it is a Christmas party, a large scale conference or a business event. Food and beverage. When it comes to food and beverages, the restaurant, hotel or the independent caterer, each one of these falls into this category. .

Sustainability 194

Sustainability Food and Beverage Transportation Events 194

Attendease

DECEMBER 13, 2023

Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc. Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Planning Pod

JANUARY 12, 2021

” “Your best market is probably going to be whoever is the largest demographic in your area who is willing to pay for your services. Knowing your market is the number one thing that’s most critical to succeeding with a new facility,” said Dianne. That’s just not something you want to have to deal with.”

Venues 148

Venues Food and Beverage Social Media Marketing 148

GEVME

JANUARY 23, 2021

The most basic means to stream a hybrid event can be done over social media platforms like Instagram and Facebook live. Social Media Marketing World: . In the case of a hybrid event, the money usually spent on arranging for travel and accommodation, food, and beverage for attendees can be reduced.

Food and Beverage 156

Food and Beverage Healthcare Social Media Trade Shows 156

GEVME

JANUARY 23, 2021

The most basic means to stream a hybrid event can be done over social media platforms like Instagram and Facebook live. Social Media Marketing World: . In the case of a hybrid event, the money usually spent on arranging for travel and accommodation, food, and beverage for attendees can be reduced.

Food and Beverage 156

Food and Beverage Healthcare Social Media Trade Shows 156