Event Marketer

NOVEMBER 14, 2024

Partner: Octagon Mastercard x REI photos: Courtesy of Octagon Citizens A relative newcomer to the New York market, Citizens celebrated the special experience of the marathon with a “You’re made of this moment” tagline and an environment that felt both festive and supportive. More than 1,500 visitors per day participated in this activation.

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2024 Food and Beverage Retail Marketing 299

Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. More on Festival Sponsorship: How American Weed Co.’s More on Festival Sponsorship: How American Weed Co.’s

2024 312

2024 Marketing Food and Beverage Sponsorships 312

Event Marketer

FEBRUARY 10, 2025

The pop-up will serve as the official kickoff of the Bring Your Flavor nationwide tour, which will hit major markets throughout 2025 with a goal of distributing 1 million almond samples. to make the case that its Zero Sugar beverage should be the victor of the flavor wars. The best part? May the best cola win.

Food and Beverage 249

Food and Beverage Fashion 2025 Retail 249

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Event Marketer

OCTOBER 22, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boring phones, an Overnightmare and a “Wickedly” enchanting hotel suite. One turn of the key, and a curated beverage bar magically appears.

Food and Beverage 299

Food and Beverage 2025 Hotels Social Media 299

Event Marketer

JANUARY 14, 2025

Afterward, participants could enjoy live music and wellness-enhancing food and beverages (assuming they could still feel their limbs). 7 Food is Art event could interact with. Oh yes, Miami Art Week attendees were encouraged to plunge into a 39-degree ice bath, a growing trend in the health and wellness space.

Food and Beverage 299

Food and Beverage 2024 Fashion Travel 299

Event Marketer

FEBRUARY 13, 2025

The Snack Yard, influenced by Jackson Square Garden, featured benches, gazebos, string lights, grass, plants, a topiary shaped like Chester Cheetah, a cart with branded postcards, and food stands, like the Lays Wavy Fried Green Tomatoes, inspired by a New Orleans culinary staple.

Food and Beverage 278

Food and Beverage Hotels Event Marketing Marketing 278

Velvet Chainsaw

DECEMBER 12, 2019

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

Sponsorships 195

Sponsorships Food and Beverage Advertising Contracts 195

SpotMe Blog

SEPTEMBER 23, 2021

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. Food and beverage. In-kind sponsorship.

Sponsorships 242

Sponsorships 2021 Food and Beverage Marketing 242

Event Marketer

SEPTEMBER 27, 2021

The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. Aleco Azqueta.

Sponsorships 312

Sponsorships Food and Beverage Sports 2021 312

Event Marketer

SEPTEMBER 11, 2023

We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.

Food and Beverage 321

Food and Beverage Retail 2022 Sponsorships 321

Event Marketer

FEBRUARY 13, 2023

And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. Naturally, non-alcoholic brewers and zero-proof beverage makers, who create complex drinks that mimic cocktails without the alcohol, are leading the charge.

Food and Beverage 331

Food and Beverage Sponsorships Events Consulting 331

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. In addition to the courts, the brand provided an open-air lounge offering food and drinks. The cocktail and various bites are being served across the stadium, while a Frozen Honey Deuce is available in the Food Village. MERCEDES-BENZ.

2021 359

2021 Food and Beverage Sports Hotels 359

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Eventmobi

FEBRUARY 3, 2022

Food & Beverage ($35/person). According to a Professional Convention Management Association (PCMA) survey , 36% of all in-person event expenses are for food and beverages (F&B) alone. They do, however, care about an overall great experience, and food and beverage is a large component of attendee satisfaction.

Food and Beverage 362

Food and Beverage Financial Sponsorships Technology 362

Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The post Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy appeared first on Event Marketer. What else would we expect from the home of Mardi Gras?

Apparel 274

Apparel Sports Food and Beverage Fashion 274

Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances.

Sports 289

Sports Sponsorships Food and Beverage Social Media 289

Event Marketer

SEPTEMBER 4, 2024

At the Chase Lounge, air conditioning, food, drinks and clean bathrooms awaited cardmembers. On-site at the Open, consumers could sip on a cold beverage at the IHG Hotels & Resorts Racquet Bar located on the terrace outside Arthur Ashe Stadium. Throughout US Open Fan Week (Aug.

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2024 Sponsorships Fashion Food and Beverage 298

Event Marketer

FEBRUARY 29, 2024

Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. Here’s the breakdown.

Food and Beverage 310

Food and Beverage 2024 Retail Sponsorships 310

Event Marketer

SEPTEMBER 12, 2022

What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience. Golf has been picking up steam. It’s the No.

Hotels 245

Hotels Food and Beverage Sports Hospitality 245

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

Tech 363

Tech Food and Beverage Retail Technology 363

Event Marketer

SEPTEMBER 19, 2024

No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. While food and beverages are game-day staples, there are other essentials that may be overlooked.

Food and Beverage 290

Food and Beverage Wireless Sports Social Media 290

Eventmobi

OCTOBER 6, 2022

Strong Marketing to Create Buzz. Temporary pop-up event venues are a perfect fit for guerrilla marketing events as they generate a lot of buzz by seemingly appearing out of nowhere. Dometic as well as Evaptainers have developed new, low tech approaches to keep food cool at remote locations. Strong Marketing.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Event Marketer

JULY 12, 2021

Tickets were free, but attendees had to volunteer with one of 18 partner charitable organizations on activities that helped the local community such as working in a garden, delivering food or helping the elderly. The post What We Learned About Hybrid Events From Two Weekends of Essence Fest appeared first on Event Marketer.

Food and Beverage 358

Food and Beverage Travel Events Technology 358

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. How Hanapin Marketing Achieved Their Event Goals.

Marketing 195

Marketing Event Apps Advertising Speakers 195

Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets.

2023 221

2023 Food and Beverage 2022 Transportation 221

Smart Meetings

JUNE 28, 2024

MICE (meetings, incentives, conferences and exhibitions) market is expected to grow by 7.8 percent between 2024 and 2030, according to Grand View Research, and the European market is on a similar track. How can meeting professionals get creative to save costs while preserving impact?

Food and Beverage 187

Food and Beverage 2030 2024 Negotiating 187

Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. 30% delivered food & beverages to keep them engaged.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Event Marketer

MAY 9, 2022

The “Remezcla House in the Desert” footprint featured more than 20,000 square feet of dance floors, immersive activations, VIP amenities and complimentary beverages from Mexican beer brand Tecate and tequila brand Ilegal Mezcal. As part of the brand’s efforts to fight food insecurity, the space featured a “What Do You Give A Crop About?”

2022 357

2022 Food and Beverage Apparel Fashion 357

Smart Meetings

JUNE 27, 2023

State of the Market Based on the current state of the market, Payne has seen a shift occur due to the events that transpired during Covid-19. Read More : Gen Z Meeting Planners Navigate Post-Covid Job Market “It’s going to be difficult to contract with hotels or destinations that you want to be in for the foreseeable future.

Negotiating 231

Negotiating Contracts 2026 Hotels 231

Eventmobi

JUNE 13, 2019

In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the event marketing benefits you choose to focus on, you may charge guests little to nothing to attend your event. Co-host the event.

2019 150

2019 Food and Beverage B2B Social Media 150

Velvet Chainsaw

MARCH 2, 2018

Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. Instead of forcing the expo experience with exclusive show hours, food & beverage, and giveaways as a lure, make it an irresistible learning destination that educates your participants and makes them smarter buyers.

B2B 244

B2B Food and Beverage Trade Shows Education 244

Planning Pod

APRIL 12, 2020

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details. Event Income.

Food and Beverage 207

Food and Beverage Social Media Insurance Entertainment 207

Eventmobi

JANUARY 24, 2019

According to a Professional Convention Management Association (PCMA) survey, 36% of all expenses are for food and beverages (F&B) alone. Food & Beverage @ $35/person. Concession (food and beverage and merchandise sales). Gifts in kind (actual fair market financial value). Sponsorship fees.

Food and Beverage 153

Food and Beverage Meetings Financial Advertising 153

Smart Meetings

SEPTEMBER 5, 2018

Does your company have money allocated for the event or are you solely relying on the income brought in by registration fees and sponsorship dollars? To figure out how much money you can spend, first you need an estimate of how much income you have to play with. Telling people about the event is a big portion of the budget to consider.

Entertainment 267

Entertainment Travel Advertising Sponsorships 267

Social Tables

JULY 31, 2018

The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations. Sponsorship. Sponsorships.

Sponsorships 149

Sponsorships Food and Beverage Social Media Technology 149

Endless Events

APRIL 27, 2023

In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. So can in-kind sponsorships for events help you meet your event goals? The one organization I worked for that did a ton of event sponsorships had a sales department that did the selling.

Sponsorships 71

Sponsorships Negotiating Food and Beverage Events 71