Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances. Agency: NFuse 360 Marketing J.C.A.

Sponsorships 122

Sponsorships Sports Food and Beverage Social Media 122

Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

Sponsorships 125

Sponsorships Food and Beverage 2023 Sports 125

Eventmobi

OCTOBER 6, 2022

Strong Marketing to Create Buzz. Temporary pop-up event venues are a perfect fit for guerrilla marketing events as they generate a lot of buzz by seemingly appearing out of nowhere. Dometic as well as Evaptainers have developed new, low tech approaches to keep food cool at remote locations. Strong Marketing.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. How Hanapin Marketing Achieved Their Event Goals.

Marketing 195

Marketing Event Apps Advertising Speakers 195

Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets.

2023 221

2023 Food and Beverage 2022 Transportation 221

Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. More on Festival Sponsorship: How American Weed Co.’s More on Festival Sponsorship: How American Weed Co.’s

2024 122

2024 Marketing Food and Beverage Sponsorships 122

Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. 30% delivered food & beverages to keep them engaged.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 138

Marketing Food and Beverage Sponsorships Tech 138

Eventmobi

JUNE 13, 2019

In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the event marketing benefits you choose to focus on, you may charge guests little to nothing to attend your event. Co-host the event.

2019 150

2019 Food and Beverage B2B Social Media 150

Velvet Chainsaw

MARCH 2, 2018

Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. Instead of forcing the expo experience with exclusive show hours, food & beverage, and giveaways as a lure, make it an irresistible learning destination that educates your participants and makes them smarter buyers.

B2B 244

B2B Food and Beverage Trade Shows Education 244

Planning Pod

APRIL 12, 2020

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details. Event Income.

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

Eventmobi

JANUARY 24, 2019

According to a Professional Convention Management Association (PCMA) survey, 36% of all expenses are for food and beverages (F&B) alone. Food & Beverage @ $35/person. Concession (food and beverage and merchandise sales). Gifts in kind (actual fair market financial value). Sponsorship fees.

Food and Beverage 153

Food and Beverage Meetings Financial Advertising 153

Event Marketer

SEPTEMBER 27, 2021

The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. Aleco Azqueta.

Sponsorships 122

Sponsorships Food and Beverage Sports 2021 122

Social Tables

JULY 31, 2018

The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations. Sponsorship. Sponsorships.

Sponsorships 149

Sponsorships Food and Beverage Social Media Technology 149

Event Marketer

SEPTEMBER 11, 2023

We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.

Food and Beverage 126

Food and Beverage Retail 2022 Sponsorships 126

Event Marketer

FEBRUARY 13, 2023

And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. Naturally, non-alcoholic brewers and zero-proof beverage makers, who create complex drinks that mimic cocktails without the alcohol, are leading the charge.

Food and Beverage 132

Food and Beverage Sponsorships Events Consulting 132

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. In addition to the courts, the brand provided an open-air lounge offering food and drinks. The cocktail and various bites are being served across the stadium, while a Frozen Honey Deuce is available in the Food Village. MERCEDES-BENZ.

2021 143

2021 Food and Beverage Sports Hotels 143

Endless Events

APRIL 27, 2023

In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. So can in-kind sponsorships for events help you meet your event goals? The one organization I worked for that did a ton of event sponsorships had a sales department that did the selling.

Sponsorships 71

Sponsorships Negotiating Food and Beverage Events 71

GEVME

SEPTEMBER 24, 2019

Today’s marketers have a host of advertising choices through both online and offline channels. Sponsorship packages. It’s pretty common to think of a sponsorship package as one of the revenue generation strategies established between an event organiser and a sponsor. Food and beverage sales. Event revenue types.

Advertising 120

Advertising Food and Beverage Sponsorships Hospitality 120

Attendease

DECEMBER 13, 2023

Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc. Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Attendease

APRIL 9, 2024

SaaS company HubSpot is known for its inbound marketing expertise, so they aptly chose “Inbound” as the theme for their annual conference. Food Truck Alley Bring a fun, lighthearted vibe to your next event with food trucks. Give employees food truck coupons or tickets to sample different offerings.

Corporate Events 195

Corporate Events Food and Beverage Entertainment Events 195

GEVME

JULY 21, 2021

There are so many advantages that these virtual events provide, from reducing the upfront cost to removing the tension associated with arranging the venue, food, and beverages, etc. Sponsorship: Enabling ways and methods to shout out the sponsor brand. If you are looking for the best one in the market, consider GEVME.

Food and Beverage 156

Food and Beverage Trade Shows Events Social Media 156

GEVME

JULY 21, 2021

There are so many advantages that these virtual events provide, from reducing the upfront cost to removing the tension associated with arranging the venue, food, and beverages, etc. Sponsorship: Enabling ways and methods to shout out the sponsor brand. If you are looking for the best one in the market, consider GEVME.

Food and Beverage 156

Food and Beverage Trade Shows Events Social Media 156

Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances.

Sports 110

Sports Sponsorships Food and Beverage Apparel 110

Event Marketer

SEPTEMBER 4, 2024

At the Chase Lounge, air conditioning, food, drinks and clean bathrooms awaited cardmembers. On-site at the Open, consumers could sip on a cold beverage at the IHG Hotels & Resorts Racquet Bar located on the terrace outside Arthur Ashe Stadium. Throughout US Open Fan Week (Aug.

2024 115

2024 Sponsorships Fashion Food and Beverage 115

Eventsforce

APRIL 16, 2019

After all, there is usually food and beverage available, then you have the networking opportunities and of course speakers need to be paid. Of course, it could be argued that remote delegates will not be able to enjoy the food and beverage or networking. Increase Sponsorship Opportunities. Conclusion.

Food and Beverage 94

Food and Beverage Sponsorships Speakers Banking 94

Eventmobi

FEBRUARY 3, 2021

Examples include marketing activations that involve immersive branded experiences or educational installations. Be sure to add top tier content teasers in your event marketing to drive excitement around these ticket categories. Sponsorship: A Way to Support Lower Ticket Costs. Does the event revolve around a large-scale display?

2021 223

2021 Speakers Sponsorships Events 223

Event Marketer

OCTOBER 31, 2024

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

Food and Beverage 110

Food and Beverage Social Media Entertainment Tech 110

GEVME

FEBRUARY 18, 2021

While physical events are not going to disappear, hybrid events proved to be so much more advantageous than a physical event because of the significant decrease in the cost of travel, venue charges, accommodation, food and beverage, health and safety, etc. This assumption, however, is not at all correct. Yes, you heard this right.

Speakers 156

Speakers Food and Beverage Travel Social Media 156

GEVME

FEBRUARY 1, 2021

While physical events are not going to disappear, hybrid events proved to be so much more advantageous than physical events because of the significant decrease in the cost of Travel, venue charges, accommodation, food and beverage, health and safety, etc. This assumption, however, is not at all correct. Yes, you heard this right.

Speakers 156

Speakers Food and Beverage Travel Social Media 156

GEVME

FEBRUARY 1, 2021

While physical events are not going to disappear, hybrid events proved to be so much more advantageous than physical events because of the significant decrease in the cost of Travel, venue charges, accommodation, food and beverage, health and safety, etc. This assumption, however, is not at all correct. Yes, you heard this right.

Speakers 156

Speakers Food and Beverage Travel Social Media 156

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.

2023 121

2023 Food and Beverage Fashion Social Media 121

PCMA Convene

FEBRUARY 28, 2018

When we invited event professionals to participate in this Annual Meetings Market Survey in November, the U.S. and those that travel to international markets. We are preparing for fewer European attendees as a result of new European regulations restricting the sponsorship of physicians to attend conferences in the U.S.

Marketing 78

Marketing Meetings 2016 2007 78

GEVME

NOVEMBER 17, 2020

Not so much in Europe yet, but in most of the US, sports venues can order from our seat food and beverage, to be delivered to any location. The sports industry has the advantage of the emotional link attached to it, so marketing-wise it’s all about talking to supporter’s emotions (including calls to action if possible).

Food and Beverage 120

Food and Beverage Sports B2C B2B 120

Social Tables

JULY 31, 2018

Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsorships 97

Sponsorships Food and Beverage Social Media Technology 97

Eventtia

NOVEMBER 7, 2022

An event proposal can have various different purposes: securing sponsorships, getting a client as an event planner, getting buy-ins from stakeholders and higher-ups, and so on. Obviously, an event proposal is also important in securing sponsorships, which is often a crucial part of funding any event.

Sponsorships 118

Sponsorships Events Event Planning Food and Beverage 118

Eventtia

JUNE 2, 2023

An event, as we know, can involve many different moving parts, so by planning early, you’ll get more options for different elements of the event: venue options, speakers/talents options, sponsorship options, marketing options, and so on. Securing Sponsorships Build a list of target sponsors you’d want to support your event.

Sponsorships 91

Sponsorships Insurance Social Media Food and Beverage 91