Event Marketer

SEPTEMBER 19, 2024

No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. And Shapiro is conscious of that in the design of Fox Sports Radio’s activation. “We

Food and Beverage 290

Food and Beverage Wireless Sports Social Media 290

Event Marketer

MARCH 21, 2022

As the characters and plots on FX Networks’ hit series “Snowfall” evolve, so does the brand’s approach to promoting tune-in through experiential marketing. Music, art, food and activities reminiscent of L.A. Agency: CSM Sport & Entertainment. in the early ’80s were all part of the experience.

Food and Beverage 336

Food and Beverage Sports Fashion Entertainment 336

Event Marketer

SEPTEMBER 27, 2021

The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. Aleco Azqueta.

Sponsorships 312

Sponsorships Food and Beverage Sports 2021 312

Smart Meetings

AUGUST 20, 2018

Since the Supreme Court legalized sports betting at the national level this year, gaming properties have made millions and are positioned to capitalize on the coming football season while diversifying their appeal for large groups of visitors. It’s called the gambilization of sports. New Wave of Casino Hotels Crash into Atlantic City.

Sports 165

Sports Food and Beverage Entertainment Hotels 165

Event Marketer

FEBRUARY 15, 2022

At the heart of the tour is a showcase of the Subaru Wilderness Family of vehicles and, in addition to music, the experience includes food and beverages alongside giveaways, gear demos and even special appearances by avalanche rescue dogs. One is a Subaru WinterFest station where fans can win giveaways and demo winter sport equipment.

2022 362

2022 Food and Beverage 2014 Sports 362

Event Marketer

SEPTEMBER 9, 2024

Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. COCA-COLA Coca‑Cola Zero Sugar is partnering with Electronic Arts (EA) this college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game.

Sports 289

Sports Sponsorships Food and Beverage Social Media 289

Smart Meetings

MAY 16, 2022

Hotel Haya in Tampa, Florida, appointed Carlson director of food and beverage. Most recently, he was director of food and beverage at Atlanta’s Culinaire, an F&B management company. Fairmont Dallas appointed Searle director of food and beverage and Sous director of rooms. Becca Lloyd, CTA, CHS.

Food and Beverage 235

Food and Beverage Hospitality Tourism 2004 235

Event Marketer

JANUARY 26, 2024

Nicholas Rowland, Senior Marketing Manager, Seedlip As an event marketer, you’ve likely been exposed to an array of non-alcoholic (NA) spirits, wine and beer products over the last 12 months—the industry’s explosive growth has been hard to miss. “We’re It’s good as a brand to be able to kind of control that.”

Food and Beverage 299

Food and Beverage 2016 Marketing 2024 299

Event Marketer

SEPTEMBER 12, 2022

What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? The installation, which was built on a custom trailer system and driven right onto each golf course, was first experienced by sports personality Mark Zecchino from “Golf Talk Canada,” followed by influencers and media.

Hotels 245

Hotels Food and Beverage Sports Hospitality 245

Event Marketer

OCTOBER 31, 2023

From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Here, we explore the four key facets of the brand’s sponsorship program.

Sponsorships 321

Sponsorships Food and Beverage 2023 Sports 321

Smart Meetings

AUGUST 27, 2021

These tools and resources allow us to conduct safe, productive meetings, bring people back to work and support the local market and beyond,” he said. “It Glenn Stress, Marriott senior director of global B2B marketing explained, “We need to come together to protect ourselves and each other. It takes a village.”.

Food and Beverage 290

Food and Beverage Healthcare B2B Hotels 290

Smart Meetings

APRIL 5, 2023

She suggested that attendance at conferences in general be allocated to Human Resources budgets rather than marketing because they are powerful tools for employee development, retention and mental health. She is eager to get back in the market and put the skills to work in the field. You can’t learn to drive in a parked car,” she said.

Food and Beverage 246

Food and Beverage Hospitality Sustainability Conference 246

Smart Meetings

NOVEMBER 24, 2023

She brings over 10 years of experience in hospitality sales and marketing and a specialty in weddings, milestone anniversary celebrations, reunions and more special events. In this new role, she will optimize the resort’s growing wedding market. She will oversee all catering and planning for locally catered events. and New Orleans.

Hospitality 264

Hospitality Food and Beverage 2007 2010 264

Smart Meetings

FEBRUARY 20, 2024

We would sell stuff at markets and we would sell it through stores and sell it through wholesalers,” he says. Why don’t we market it and bring the people to our farm, [and] bring them to our winery.’ He recounted last April when he visited a farm and had a meal where all the food was local.

Food and Beverage 263

Food and Beverage Sustainability Retail 2007 263

Smart Meetings

SEPTEMBER 22, 2023

Jennifer Beindorf Research over the past two years shows that event attendance continues to increase—from business/industry events to music festivals and sporting events. One of the biggest reasons for this trend is that people desire to share meaningful, unique experiences with others—aka their “tribe.”

Food and Beverage 246

Food and Beverage Entertainment Sustainability Hotels 246

Smart Meetings

NOVEMBER 1, 2021

Tracy Barr, director of sales and marketing, Sheraton Grand Los Angeles. Room setups are still requested to be socially distanced and we are offering food and beverage in a separate space with more room to spread out. 496 guest rooms; 26,200 sq. of meeting space. We are following the guidance of the city of New Orleans.

Food and Beverage 277

Food and Beverage Venues Hotels Telecommunications 277

Smart Meetings

JUNE 21, 2024

Throughout his years in the industry, he has worked across many departments including front desk, housekeeping, food & beverage, accounting and more, and has established a reputation for collaborative work budget creation, improving service scores and building strong cultures.

Hospitality 246

Hospitality Food and Beverage Hotels Sustainability 246

Event Marketer

JANUARY 22, 2024

Couples were greeted by a “Love Life” neon sign at the participating restaurants and presented with themed placemats and customized food and cocktail menus inspired by the series and its characters. The post Share the Brand Love with Five Activation Ideas for Valentine’s Day appeared first on Event Marketer. Agency: 160over90.

Food and Beverage 289

Food and Beverage Social Media 2022 Negotiating 289

Smart Meetings

AUGUST 23, 2024

Mercedes Miller Mercedes Miller, The ATL Airport District Convention & Visitors Bureau Miller takes on the role of president of The ATL Airport District Convention & Visitors Bureau , the destination marketing organization for the cities of College Park, Hapeville and Union City, following Cookie Smoak’s retirement.

Hospitality 231

Hospitality 2003 Food and Beverage 2023 231

Smart Meetings

JULY 22, 2022

The full-floor fitness center is complemented by a virtual sports simulator. The Diner Bar and The Grey Market riff on traditional Southern dining experiences with a full-service restaurant and lunch counter. It combines remixed comfort food with a chic mid-century modern indoor and outdoor seating. With 799 sq. Hotel Per La.

Food and Beverage 245

Food and Beverage Hotels 2023 Sports 245

Velvet Chainsaw

MARCH 2, 2018

Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. B2B buying is a team sport — an average of 5.4 Many of these conferences still have high deal-making value. Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline.

B2B 244

B2B Food and Beverage Trade Shows Education 244

Smart Meetings

MARCH 29, 2024

Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and public relations director. She will also lead all marketing efforts and oversee the county’s implementation of its regenerative tourism approach. She will now lead the Aspen resort’s sales efforts and strategic initiatives.

Tourism 255

Tourism Food and Beverage Hospitality Hotels 255

Event Marketer

SEPTEMBER 4, 2024

And that’s been a victory for tournament sponsors who’ve had the opportunity to engage with legions of sports fanatics at what has become a high-profile affair. At the Chase Lounge, air conditioning, food, drinks and clean bathrooms awaited cardmembers. With the end of the tournament approaching on Sept.

2024 298

2024 Sponsorships Fashion Food and Beverage 298

Smart Meetings

JANUARY 3, 2019

I’ve seen groups work together to prepare extra meals at a welcome reception which are then donated to a local food bank. When in Doubt, Incorporate Food. The most popular and impactful type of team building activities today involve food. The most popular and impactful type of team building activities today involve food.

Food and Beverage 222

Food and Beverage Banking Hospitality Meetings 222

Smart Meetings

FEBRUARY 7, 2022

Hoffman brings 28 years of experience in senior hospitality and business development sales, marketing, finance and operations to her new role. Ramírez is food and beverage manager at Royal Uno All Inclusive Resort & Spa , a new Cancún property by Royal Resorts to open in June of this year. Eduardo García Ramírez.

Food and Beverage 130

Food and Beverage Hospitality 2014 Hotels 130

Smart Meetings

FEBRUARY 7, 2022

Hoffman brings 28 years of experience in senior hospitality and business development sales, marketing, finance and operations to her new role. Ramírez is food and beverage manager at Royal Uno All Inclusive Resort & Spa , a new Cancún property by Royal Resorts to open in June of this year. Eduardo García Ramírez.

Food and Beverage 130

Food and Beverage Hospitality 2014 Hotels 130

Smart Meetings

OCTOBER 21, 2022

Allison is senior vice president of strategy and growth for meetings, conventions and exhibitions for Oak View Group (OVG), a venue development and investment company for the sports and live entertainment industry. Mardell is general manager and Bruce is director of sales and marketing for Thompson San Antonio—Riverwalk.

Food and Beverage 189

Food and Beverage 2026 2008 Hotels 189

Event Marketer

FEBRUARY 13, 2024

Following the infrastructure frustrations with November’s Formula 1 Las Vegas Grand Prix , Super Bowl LVIII was another test for Vegas to show it could handle big-time sporting events, and the consensus on the ground was that the city was right on the money this weekend and that the game-related experiences lived up to the hype.

Food and Beverage 325

Food and Beverage Sports Hotels Apparel 325

GEVME

NOVEMBER 7, 2018

If you’re lucky, the event market will offer a variety of good venues. Food and beverage. The organizers may need special infrastructure, such as a lake for a water sports competition or a room equipped with special multimedia equipment for seminars where employees of an international enterprise will be trained.

Food and Beverage 166

Food and Beverage Venues Transportation Contracts 166

Smart Meetings

JUNE 2, 2021

“Meetings will feel a little different for the rest of the year, but when we look to the back half of the year it is very strong with a lot of pent-up demand,” said Chandra Allison , senior vice president of sales and marketing at The Venetian Resort Las Vegas and Las Vegas Sands. Ready for Fun. We have to remember why we do this.”.

Trade Shows 267

Trade Shows 2020 Travel Food and Beverage 267

Smart Meetings

AUGUST 24, 2022

Craighead is vice president of sales, services and sports for Visit Albuquerque in New Mexico. Lacassagne has also worked in leading food and beverage positions, including director of food and beverage at Waldorf Astoria Chicago, Relais & Chateaux in Martinique and Sofitel Thalassa Sea & Spa in Morocco.

Food and Beverage 130

Food and Beverage 2009 Hotels 2015 130

Smart Meetings

AUGUST 12, 2022

Reno is also home to a 56,000-square-foot Reno-Sparks Livestock Event Center, which features two outdoor and two indoor arenas with a seating capacity of 6,200 in the main arena—making it popular for youth and collegiate sporting events. Market Gallery. Read More: Smart Meetings Experience Elevated Events Culture. Alpine Lake Vibes.

Meetings 246

Meetings Tech Entertainment Food and Beverage 246

Smart Meetings

FEBRUARY 16, 2022

Higgins is now vice president of business development at Visit Oceanside , including its Oceanside Sports Commission division. Dipalma brings 25-plus years of hospitality and food and beverage management experience and a sommelier certification to the position. Dana Porter Higgins. Richard Szilagyi. Carrie Bligh.

Food and Beverage 130

Food and Beverage Hospitality Hotels Tourism 130

Smart Meetings

FEBRUARY 16, 2022

Higgins is now vice president of business development at Visit Oceanside , including its Oceanside Sports Commission division. Dipalma brings 25-plus years of hospitality and food and beverage management experience and a sommelier certification to the position. Dana Porter Higgins. Richard Szilagyi. Carrie Bligh.

Food and Beverage 130

Food and Beverage Hospitality Hotels Tourism 130

Event Industry News

NOVEMBER 1, 2021

Statistics show that 58% of the audience at sports events are prepared to spend more on food and beverages if they don’t have to stand in line. [1] Before the pandemic, fans showed a growing interest in using self-ordering kiosks and mobile apps to speed up the food ordering process. Improved order accuracy.

Food and Beverage 105

Food and Beverage 2021 Sports 2001 105

Attendease

APRIL 9, 2024

SaaS company HubSpot is known for its inbound marketing expertise, so they aptly chose “Inbound” as the theme for their annual conference. Food Truck Alley Bring a fun, lighthearted vibe to your next event with food trucks. Give employees food truck coupons or tickets to sample different offerings.

Corporate Events 195

Corporate Events Food and Beverage Entertainment Events 195

Smart Meetings

JUNE 5, 2024

There is its automotive history, of course, that made it known worldwide—what Silicon Valley is to tech, Detroit is to the car—but there’s also the Motown Sound, its fabled pro sports teams, and, most of all, the proud spirit of Detroiters. Speaking of rivalries, the other Detroit food staple sounds like it’s from Brooklyn.

Food and Beverage 180

Food and Beverage Automotive 2025 Tech 180