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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball. Even properties are employing the tactic.

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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. B2B buying is a team sport — an average of 5.4 Many of these conferences still have high deal-making value. Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. WILSON SPORTING GOODS. Wilson has been the official ball and racket stringer of the US Open for more than four decades and this year, the sporting goods brand is celebrating those deep roots with a pop-up museum called “Love All: A Wilson Tennis Experience.”

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How to Prepare a Venue for an Event

GEVME

If you’re lucky, the event market will offer a variety of good venues. Food and beverage. The organizers may need special infrastructure, such as a lake for a water sports competition or a room equipped with special multimedia equipment for seminars where employees of an international enterprise will be trained.

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Tales from The Tailgate Tour: Tips for Popping up at College Football Game Day

Event Marketer

No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. And Shapiro is conscious of that in the design of Fox Sports Radio’s activation. “We

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Corporate Event Themes: 45+ to Choose From

Attendease

SaaS company HubSpot is known for its inbound marketing expertise, so they aptly chose “Inbound” as the theme for their annual conference. Food Truck Alley Bring a fun, lighthearted vibe to your next event with food trucks. Give employees food truck coupons or tickets to sample different offerings.

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FX Promotes Black-owned Businesses and Season Five of ‘Snowfall’ with a Pop-up Marketplace

Event Marketer

As the characters and plots on FX Networks’ hit series “Snowfall” evolve, so does the brand’s approach to promoting tune-in through experiential marketing. Music, art, food and activities reminiscent of L.A. Agency: CSM Sport & Entertainment. in the early ’80s were all part of the experience.