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Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. percent of the waste evaluated was properly diverted from the landfill, according to Brian Bollinger of Sustainable Investment Group, the Convention Center’s LEED consultant.
A food hall. Smart Meetings has rounded up food halls across the country that not only provide a wide variety of cuisine for groups to choose from and reconvene in the dining area but are also located in buildings connected to the history and culture of the destination they are set in. An easy solution?
Built in 1986, leading London events venue, The QEII Centre, was not originally constructed with sustainability in mind, but in recent years the team has been working diligently to rectify this. And while not perfect, the venue has successfully implemented wide-ranging initiatives to progress its pledge to reach carbon neutrality by 2040.
Sustainable containers that maintain food temperature and quality during travel are among 2022 trends. What was in 2021 an “off-premise” and “meal-kit” focus is this year centered around sustainability and health and immunity-boosting foods. Top beverage trends of 2022: Nut milks (cashew and pistachio).
City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. In search of comfortable-yet-affordable accommodations for your next meeting or event? just became easier.
Many Canadian vendors have focused on elevated food and beverage options to stand out in an increasingly competitive global market for meetings and events. Our mission is to balance comfort food with the unique local flavors of Toronto, providing guests with a taste of the city’s culinary heritage.
Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Event marketers often operate under the assumption that attendees need more to see value. Another tip?
In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process. This setup reduces transport emissions and encourages attendees to use sustainable travel options.
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
We are beyond the halfway point as an industry in prioritizing sustainability, if you go by the 14th Global Forecast from Amex GBT Meetings & Events forecast. Nearly double the percentage of Meetings Market Survey respondents — 60 percent vs. 31 percent in 2023 — are including sustainability requirements in their RFPs.
And everybody loves enjoying a day, an evening or perhaps a weekend with lots of food, drinks, discussions, connecting with other people, exchanging ideas, workshops and/or other activities. . While people love spending their time in such places, the organizers do not really place sustainability as the anchor of organizing such events.
We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.
Today, 60% of real estate transactions begin with a virtual tour and properties sell up to 31% faster when marketed this way. The hospitality and events industries are labour-intensive, with high capital expenditures on food and beverages, so streamlining operations without sacrificing quality is essential.
This perfect storm significantly threatens the sustainability of associations and adds tremendous pressure to those who are organizing events to find ways to improve their financial performance. Shifting marketing budgets. That net income is often what funds an association’s year-round member programs and services. Price increases.
According to both reports, the fried chicken sandwich wars wage on, rich comfort food is in again, globally inspired dishes are on the rise and menu simplification tactics like cutting menu items and SKUs—particularly considering inflation—continue to drive food and beverage strategies. Zero Waste/Sustainability/Upcycled Foods.
Her leadership and passion for exceptional service, alongside a focus on sustainability and innovation, position her perfectly to lead RCP London Events and its sister venue, Spaces at the Spine in Liverpool. ” Jo’s appointment marks an exciting chapter for both RCP’s venues as they continue to grow in both reputation and reach.
Virginia Beach’s agricultural industry tells a story beyond economics Every morning David Trimmer wakes up thinking about the viability, sustainability and growth of the agricultural industry in Virginia Beach. We would sell stuff at markets and we would sell it through stores and sell it through wholesalers,” he says.
To boot, for each person who walks the pathway, Mercedes will make a $1 donation per footstep to The National Energy Education Development Project to help bring sustainability resources to schools through curriculum and customizable programs. In addition to the courts, the brand provided an open-air lounge offering food and drinks.
He brings 52 years of experience, beginning in the hospitality industry as a dishwasher and moving through the roles of executive chef, food and beverage manager and finally general manager, and has worked with the Marriott brand for 16 years at various locations. He will oversee all operations and business strategy at the resort.
Visit Greater Palm Springs in Rancho Mirage, California, appointed Bruggemans director of sustainability and community engagement. Over the last 17 years, she has garnered experience in hospitality, event, food and beverage, and business management. Lauren Bruggemans. Gilles Stellardo and Victoria Menechella. Melea Runyon.
The show welcomed more than 65,000 attendees and 3,000 exhibiting companies, showcasing the latest in natural and organic food and beverages, supplements, ingredients as well as home and beauty products. Sustainable practices were also part of the show’s makeup.
At the heart of the tour is a showcase of the Subaru Wilderness Family of vehicles and, in addition to music, the experience includes food and beverages alongside giveaways, gear demos and even special appearances by avalanche rescue dogs. WinterFest kicked off in Killington, VT, at the Killington Mountain Resort, Feb. Agency: Powdr.
Throughout his years in the industry, he has worked across many departments including front desk, housekeeping, food & beverage, accounting and more, and has established a reputation for collaborative work budget creation, improving service scores and building strong cultures.
And, as always, the Forecast includes our Annual Meetings Market Survey , which gives us a strong sense of where we stand at this moment in time the ups, the downs, the challenges, and our overall mood. Weve sifted through the research to come up with a few signposts to help you navigate the year ahead, whatever course it takes.
The Ritz-Carlton, Lake Tahoe has hired Munos as director of sales and marketing. Munos has held several leadership positions with Marriott International, including director of sales and marketing, account executive, senior sales executive and director of group sales. as chief marketing officer. Adam Resnick.
Annual conference center gathering in Durham addressed staffing, sustainability and collaboration A nine-year average drop in the age of the meeting/hospitality professional since the start of the pandemic translates into a loss of nine years of collective knowledge. You can’t learn to drive in a parked car,” she said.
Be curious and ask them about their priorities and what’s important to them—not only in what they are seeking in their event experiences but also broader marketing and business priorities. How can we give them the opportunity to choose their own journey pre-, on site, and post-event?
Following we will discuss how companies can have sustainable hybrid events within and outside their organization. This is one of the principal elements to ensure hybrid event sustainability within a company. . The organization has to plan an excellent marketing strategy on how to attract and convert potential attendees. .
She brings extensive experience in live event production, finance, operations and sustainability. Angela Blackstock Angela Blackstock, Limelight Boulder Limelight Hotels ’ forthcoming property, Limelight Boulder, has appointed Blackstock as director of sales and marketing. Levinthal takes on the role of chief experiential officer.
Time at Qua Spa at Caesars Palace, light bites at Guy Savoy Restaurant and dinner at Eiffel Tower Restaurant in Paris Las Vegas highlighted the brand’s focus on tasty, well-prepared food and relaxing, healthy experiences. The brand described the properties as being curated to serve a growing segment of “modern achievers.”
They offers experiences in over 110 countries with 5,500 properties, 10,000 food and beverage venues, wellness facilities and workspaces. Beyond integrating more nourishing food and well-being activities, events reflect a growing awareness of participants’ needs for rest. Sustainability isn’t only about reducing emissions.
Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. We analyzed the info and whittled it down to eight key learnings. Here’s the breakdown.
Included in the report was the finding that AI adoption across the industry remains relatively low and is mostly confined to a few specific areas (namely marketing, data analysis and revenue management). Food and beverage preferences continue to evolve, with just under half of venues noting a decrease in alcohol consumption.
Embracing sustainability is a win-win situation for everyone involved. When planning your event, placing sustainability front and center not only protects the environment but also safeguards the future of your event. We are Innovate Marketing Group, an award-winning event agency based in Los Angeles, California.
The non-gaming property further develops its wellness focus Waldorf Astoria Las Vegas’ director of sales and marketing is a “spa girly.” During dinners on day one and day two, next to the cutlery, glasses of water and non-alcoholic beverages, sat folded cards with handwritten questions in them.
The positive evolution of all-inclusive properties Many luxury properties have caught on to the market demand for all-inclusive options. Properties have realized this is a great market for them will work with you on how you package your food and beverage. “It’s F&B programs used to be very rigid.
A quest to find sustainable event experts leads to an emerging wine region in California’s Central Coast It’s not your imagination. This is more than a sustainability moment for meetings. Food & Wine called the region the “Wild West” when it comes to wine production because of the creative approach to growing and blending.
For those of you who are in the midst of planning a special event, you may be wondering how you can keep your carbon footprint small despite the fact that large events often result in a lot of waste – especially in the food service department! Toben Food by Design. Elana Kochman Owner and Director Toben Food by Design.
The foundation for providing top-shelf catering was laid by celebrity chef Wolfgang Puck, who believed that catering services shouldn’t be mired in mass-produced batches of food in hot boxes and served in chafing dishes. They were really interested and willing to change it up,” Brunson said.
So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.
Catch up on SXSW 2023: SXSW 2023: Photos from 18 Immersive Brand Experiences Nuns Invade SXSW 2023 in a Guerrilla Marketing Stunt for Peacock’s AI Drama ‘Mrs. SANPELLEGRINO The goal of the sparkling beverage brand’s “Piazza Sanpellegrino” was to give attendees a taste of Italy via three days of unique—and at times whimsical—activities.
Maritz Global Events Wellbeing Leader Rachael Riggs reported that the sustainability challenge executed in partnership with Heka Health from IMEX Frankfurt was back on and very popular. Participants tracked steps and earned points for eating plant-based food or taking a walking tour using an app. It is energizing,” she reported.
At Resource Design SA we design, develop and provide innovative sustainable solutions that offer the exhibitions industry eco-friendly financially viable alternatives. We are introducing this unique product to the UK market to meet the growing demand for more sustainable products. Food and beverage events.
Food and beverage is perhaps one of the most anticipated elements of any event. For this blog post, we interviewed experts in food and beverage and event planning to get the inside scoop on catering trends for the years ahead. Are you doing any food for remote events? Do we still see food as an experience?
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