Event Marketer

JUNE 14, 2021

Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Event marketers often operate under the assumption that attendees need more to see value. Another tip?

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The MICE

NOVEMBER 18, 2024

In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process. This setup reduces transport emissions and encourages attendees to use sustainable travel options.

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Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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PCMA Convene

NOVEMBER 18, 2024

We are beyond the halfway point as an industry in prioritizing sustainability, if you go by the 14th Global Forecast from Amex GBT Meetings & Events forecast. Nearly double the percentage of Meetings Market Survey respondents — 60 percent vs. 31 percent in 2023 — are including sustainability requirements in their RFPs.

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GEVME

JANUARY 27, 2020

And everybody loves enjoying a day, an evening or perhaps a weekend with lots of food, drinks, discussions, connecting with other people, exchanging ideas, workshops and/or other activities. . While people love spending their time in such places, the organizers do not really place sustainability as the anchor of organizing such events.

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Event Marketer

SEPTEMBER 11, 2023

We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.

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Event Marketer

JANUARY 16, 2023

According to both reports, the fried chicken sandwich wars wage on, rich comfort food is in again, globally inspired dishes are on the rise and menu simplification tactics like cutting menu items and SKUs—particularly considering inflation—continue to drive food and beverage strategies. Zero Waste/Sustainability/Upcycled Foods.

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Prestige Events Magazine

OCTOBER 9, 2024

Her leadership and passion for exceptional service, alongside a focus on sustainability and innovation, position her perfectly to lead RCP London Events and its sister venue, Spaces at the Spine in Liverpool. ” Jo’s appointment marks an exciting chapter for both RCP’s venues as they continue to grow in both reputation and reach.

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Smart Meetings

FEBRUARY 20, 2024

Virginia Beach’s agricultural industry tells a story beyond economics Every morning David Trimmer wakes up thinking about the viability, sustainability and growth of the agricultural industry in Virginia Beach. We would sell stuff at markets and we would sell it through stores and sell it through wholesalers,” he says.

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Prestige Events Magazine

MARCH 26, 2025

Today, 60% of real estate transactions begin with a virtual tour and properties sell up to 31% faster when marketed this way. The hospitality and events industries are labour-intensive, with high capital expenditures on food and beverages, so streamlining operations without sacrificing quality is essential.

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Smart Meetings

AUGUST 4, 2022

Visit Greater Palm Springs in Rancho Mirage, California, appointed Bruggemans director of sustainability and community engagement. Over the last 17 years, she has garnered experience in hospitality, event, food and beverage, and business management. Lauren Bruggemans. Gilles Stellardo and Victoria Menechella. Melea Runyon.

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Event Marketer

MARCH 17, 2024

The show welcomed more than 65,000 attendees and 3,000 exhibiting companies, showcasing the latest in natural and organic food and beverages, supplements, ingredients as well as home and beauty products. Sustainable practices were also part of the show’s makeup.

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Event Marketer

FEBRUARY 15, 2022

At the heart of the tour is a showcase of the Subaru Wilderness Family of vehicles and, in addition to music, the experience includes food and beverages alongside giveaways, gear demos and even special appearances by avalanche rescue dogs. WinterFest kicked off in Killington, VT, at the Killington Mountain Resort, Feb. Agency: Powdr.

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Smart Meetings

JUNE 21, 2024

Throughout his years in the industry, he has worked across many departments including front desk, housekeeping, food & beverage, accounting and more, and has established a reputation for collaborative work budget creation, improving service scores and building strong cultures.

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PCMA Convene

DECEMBER 6, 2024

And, as always, the Forecast includes our Annual Meetings Market Survey , which gives us a strong sense of where we stand at this moment in time the ups, the downs, the challenges, and our overall mood. Weve sifted through the research to come up with a few signposts to help you navigate the year ahead, whatever course it takes.

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Smart Meetings

DECEMBER 3, 2021

The Ritz-Carlton, Lake Tahoe has hired Munos as director of sales and marketing. Munos has held several leadership positions with Marriott International, including director of sales and marketing, account executive, senior sales executive and director of group sales. as chief marketing officer. Adam Resnick.

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Smart Meetings

APRIL 5, 2023

Annual conference center gathering in Durham addressed staffing, sustainability and collaboration A nine-year average drop in the age of the meeting/hospitality professional since the start of the pandemic translates into a loss of nine years of collective knowledge. You can’t learn to drive in a parked car,” she said.

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Smart Meetings

MAY 3, 2024

He brings 52 years of experience, beginning in the hospitality industry as a dishwasher and moving through the roles of executive chef, food and beverage manager and finally general manager, and has worked with the Marriott brand for 16 years at various locations. He will oversee all operations and business strategy at the resort.

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Smart Meetings

SEPTEMBER 22, 2023

Be curious and ask them about their priorities and what’s important to them—not only in what they are seeking in their event experiences but also broader marketing and business priorities. How can we give them the opportunity to choose their own journey pre-, on site, and post-event?

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GEVME

OCTOBER 10, 2020

Following we will discuss how companies can have sustainable hybrid events within and outside their organization. This is one of the principal elements to ensure hybrid event sustainability within a company. . The organization has to plan an excellent marketing strategy on how to attract and convert potential attendees. .

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Smart Meetings

JULY 26, 2024

She brings extensive experience in live event production, finance, operations and sustainability. Angela Blackstock Angela Blackstock, Limelight Boulder Limelight Hotels ’ forthcoming property, Limelight Boulder, has appointed Blackstock as director of sales and marketing. Levinthal takes on the role of chief experiential officer.

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Smart Meetings

OCTOBER 16, 2023

Time at Qua Spa at Caesars Palace, light bites at Guy Savoy Restaurant and dinner at Eiffel Tower Restaurant in Paris Las Vegas highlighted the brand’s focus on tasty, well-prepared food and relaxing, healthy experiences. The brand described the properties as being curated to serve a growing segment of “modern achievers.”

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Smart Meetings

OCTOBER 18, 2023

They offers experiences in over 110 countries with 5,500 properties, 10,000 food and beverage venues, wellness facilities and workspaces. Beyond integrating more nourishing food and well-being activities, events reflect a growing awareness of participants’ needs for rest. Sustainability isn’t only about reducing emissions.

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Event Marketer

FEBRUARY 29, 2024

Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. We analyzed the info and whittled it down to eight key learnings. Here’s the breakdown.

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Food and Beverage 2024 Retail Sponsorships 309

Prestige Events Magazine

MAY 27, 2024

Included in the report was the finding that AI adoption across the industry remains relatively low and is mostly confined to a few specific areas (namely marketing, data analysis and revenue management). Food and beverage preferences continue to evolve, with just under half of venues noting a decrease in alcohol consumption.

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IMG

JUNE 14, 2023

Embracing sustainability is a win-win situation for everyone involved. When planning your event, placing sustainability front and center not only protects the environment but also safeguards the future of your event. We are Innovate Marketing Group, an award-winning event agency based in Los Angeles, California.

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Corporate Events Food and Beverage Sustainability Events 195

EventSource

SEPTEMBER 11, 2019

For those of you who are in the midst of planning a special event, you may be wondering how you can keep your carbon footprint small despite the fact that large events often result in a lot of waste – especially in the food service department! Toben Food by Design. Elana Kochman Owner and Director Toben Food by Design.

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Smart Meetings

MARCH 26, 2024

The non-gaming property further develops its wellness focus Waldorf Astoria Las Vegas’ director of sales and marketing is a “spa girly.” During dinners on day one and day two, next to the cutlery, glasses of water and non-alcoholic beverages, sat folded cards with handwritten questions in them.

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Smart Meetings

JULY 26, 2024

The positive evolution of all-inclusive properties Many luxury properties have caught on to the market demand for all-inclusive options. Properties have realized this is a great market for them will work with you on how you package your food and beverage. “It’s F&B programs used to be very rigid.

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Smart Meetings

MAY 12, 2023

The foundation for providing top-shelf catering was laid by celebrity chef Wolfgang Puck, who believed that catering services shouldn’t be mired in mass-produced batches of food in hot boxes and served in chafing dishes. They were really interested and willing to change it up,” Brunson said.

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Event Marketer

MARCH 14, 2024

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.

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Event Marketer

APRIL 17, 2023

Catch up on SXSW 2023: SXSW 2023: Photos from 18 Immersive Brand Experiences Nuns Invade SXSW 2023 in a Guerrilla Marketing Stunt for Peacock’s AI Drama ‘Mrs. SANPELLEGRINO The goal of the sparkling beverage brand’s “Piazza Sanpellegrino” was to give attendees a taste of Italy via three days of unique—and at times whimsical—activities.

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Smart Meetings

OCTOBER 28, 2022

Maritz Global Events Wellbeing Leader Rachael Riggs reported that the sustainability challenge executed in partnership with Heka Health from IMEX Frankfurt was back on and very popular. Participants tracked steps and earned points for eating plant-based food or taking a walking tour using an app. It is energizing,” she reported.

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Event Industry News

DECEMBER 12, 2022

At Resource Design SA we design, develop and provide innovative sustainable solutions that offer the exhibitions industry eco-friendly financially viable alternatives. We are introducing this unique product to the UK market to meet the growing demand for more sustainable products. Food and beverage events.

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Social Tables

APRIL 1, 2022

Food and beverage is perhaps one of the most anticipated elements of any event. For this blog post, we interviewed experts in food and beverage and event planning to get the inside scoop on catering trends for the years ahead. Are you doing any food for remote events? Do we still see food as an experience?

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Smart Meetings

MAY 1, 2023

The Centre is committed to making a positive impact through initiatives such as its Food and Beverage Program , focused on sourcing local and donating leftover items. Exhibition Place is a leading green venue and has been ranked in numerous awards and accolades for its sustainability efforts.

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Smart Meetings

JUNE 28, 2024

MICE (meetings, incentives, conferences and exhibitions) market is expected to grow by 7.8 percent between 2024 and 2030, according to Grand View Research, and the European market is on a similar track. Sustainability and CSR Provide and promote water stations as an alternative to water bottles.

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