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Rules, regulations and innovations in the design of medicalmeetings In 2019, Radiological Society of North America drew 51,800 people to McCormick Place in Chicago. An estimated 25,000 were medical professional attendees from 116 countries. Costs for everything else must fall under the category of “fair and reasonable.” “You
Courtesy EUSEM) Create More of a Buzz in the Exhibit Hall Davi Kaur “The exhibition is a sacred cow at medicalmeetings,” said Davi Kaur , CEO of the European Society for Emergency Medicine (EUSEM). Kaur said delegates at medicalmeetings value the opportunity to learn about new treatments and devices.
Matthew Franks, director of events for DRPG Group, said that planners must learn from their stakeholders “what is most important to them, and then balance that with an open-minded approach" that explores the possibilities for added-value opportunities on property that justify the costs, especially with food-and-beverage events.
They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Spend in this category doesn’t contribute to the value proposition for attendees.
Nearly half of attendees in a recent survey said they fell asleep or felt drowsy during a meeting. Hilton’s Meet with Purpose program gives planners plug-and-play menu and activity ideas designed to wake them right up. read more.
Check out these creative ideas for getting attendees past the mid-afternoon slump and through a long meeting day with energy and good humor. read more.
At a symposium session, Cohn shared the results of a survey General Mills funded on food shaming — “defined as ‘making people feel bad about what they eat.’” The research showed that “food shaming led to lower self-esteem and eating disorders and made people more likely to avoid the cereal aisle in grocery stores.”
For decades, membership in PCMA had been a closed circle, limited to medical-meeting professionals. 1986: Food can reinforce psycho-social behavior patterns, including the feeling of being caged with no escape. A Meeting Runs on Its Stomach. “As PCMA staffer John Oliver was the first editor.) Heart Attack on a Plate.
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