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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

COCA-COLA CocaCola Zero Sugar partnered with Electronic Arts (EA) for the college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game. There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances.

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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball. One way to show at-home fans some love?

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Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy

Event Marketer

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. Partners: Allied Sports, experiential; ASV Inc., What else would we expect from the home of Mardi Gras? Morial Convention Center, Feb. or Eli Manning. At Woldenberg Park on Feb.

Apparel 275
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Tahoe South Events Center to Usher in Next Stage for Meeting Profs

Smart Meetings

The summer of 2023 will herald a new era of meetings in South Lake Tahoe with the arrival of the over $100-million Tahoe South Events Center. Once complete, the events center will offer meeting profs access to a 27,000 sq. The new events center will also include eight meeting rooms, consisting of an additional 15,000 sq.

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Preview Las Vegas 2025: A Capital of Multitudes

Smart Meetings

I wonder if those early sporting events in the old convention center and other places outside ever could have imagined us hosting the biggest event in the world from a sporting perspective or being home to a world championship sports team. and Sonys move to Las Vegas as the next movie-making hub. I doubt it. I doubt it, he said.

2025 130
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New and Renovated: Summer Meetings Mean Sunshine

Smart Meetings

How do you infuse the upbeat yet relaxed persona of summer into your meetings and events? Wellness by the Water Amrit Ocean Resort South Florida’s newest luxury wellness resort on the beachfront, Amrit Ocean Resort , is all about incorporating its wellness ethos and programming into meetings and events. The Lotus Room, at 860 sq.

Meetings 240
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Casinos Cash in on Sports Gaming Legalization

Smart Meetings

Since the Supreme Court legalized sports betting at the national level this year, gaming properties have made millions and are positioned to capitalize on the coming football season while diversifying their appeal for large groups of visitors. It’s called the gambilization of sports. New Wave of Casino Hotels Crash into Atlantic City.

Sports 165