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COCA-COLA CocaCola Zero Sugar partnered with Electronic Arts (EA) for the college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game. There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances.
sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball. One way to show at-home fans some love?
Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. Partners: Allied Sports, experiential; ASV Inc., What else would we expect from the home of Mardi Gras? Morial Convention Center, Feb. or Eli Manning. At Woldenberg Park on Feb.
The summer of 2023 will herald a new era of meetings in South Lake Tahoe with the arrival of the over $100-million Tahoe South Events Center. Once complete, the events center will offer meeting profs access to a 27,000 sq. The new events center will also include eight meeting rooms, consisting of an additional 15,000 sq.
I wonder if those early sporting events in the old convention center and other places outside ever could have imagined us hosting the biggest event in the world from a sporting perspective or being home to a world championship sports team. and Sonys move to Las Vegas as the next movie-making hub. I doubt it. I doubt it, he said.
How do you infuse the upbeat yet relaxed persona of summer into your meetings and events? Wellness by the Water Amrit Ocean Resort South Florida’s newest luxury wellness resort on the beachfront, Amrit Ocean Resort , is all about incorporating its wellness ethos and programming into meetings and events. The Lotus Room, at 860 sq.
Since the Supreme Court legalized sports betting at the national level this year, gaming properties have made millions and are positioned to capitalize on the coming football season while diversifying their appeal for large groups of visitors. It’s called the gambilization of sports. New Wave of Casino Hotels Crash into Atlantic City.
The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. More on Sports Sponsorship: How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year.
The platform, which launched in 2014, is returning to the slopes after a two-year hiatus to meet the pent-up consumer demand for outdoor recreation, to maximize the winter experience for brand devotees, and to evoke an “emotional connection” with 25-34-year-old outdoor adventure seekers.
Hotel Haya in Tampa, Florida, appointed Carlson director of food and beverage. Most recently, he was director of food and beverage at Atlanta’s Culinaire, an F&B management company. Fairmont Dallas appointed Searle director of food and beverage and Sous director of rooms. Rich Ainsworth.
Known around the globe as the “Biggest Little City in the World,” Reno, Nevada, offers a high-end experience with unlimited potential that can elevate meetings to new heights. Reno has recently undergone a renaissance with many meeting venues having upgraded their facilities, alongside citywide improvements guaranteed to inspire.
Smart Meetings asked some urban hotel executives what they are seeing in their ballrooms today, what types of groups are returning, what protocols are being required and what are some creative uses of the space they have seen. of meeting space. Each person is required to show proof of vaccination before entering the meeting space.
The most recent tool being embraced by meeting professionals looking to safely bring groups back together while protecting sensitive data is third-party health verification. But meeting professionals are still tasked with designing the level of screening required and communicating expectations appropriately. It takes a village.”.
From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Kate Schoff, Executive Director, JPMorgan Chase & Co.
Annual conference center gathering in Durham addressed staffing, sustainability and collaboration A nine-year average drop in the age of the meeting/hospitality professional since the start of the pandemic translates into a loss of nine years of collective knowledge. Knowledge is what helps you handle the unexpected,” he said.
That was the message from author and Superbowl-winning executive Michael Lombardi at Smart Meetings Northeast Experience in Boston this week. Be in the room at a future Smart Meetings Experience. of its own flexible meeting space. Michael Lombari and Smart Meetings TV Host Mike Lyons. Smart Meetings CEO Marin Bright.
We’re thrilled to welcome meeting and event attendees back to the City by the Bay. San Francisco’s welcoming people, its unbeatable food scene, and its endless activity regularly lead to record-breaking meeting attendance. And in the past year, a dozen new meeting and event spaces have opened throughout the city.
Newly opened Thompson Austin is tailored to the needs of meetings and events professionals. The full-floor fitness center is complemented by a virtual sports simulator. of event space, Origin Austin’s Flight Room can accommodate up to 49 guests for small to mid-sized meetings. Thompson Austin. With 799 sq. Hotel Per La.
Learn More Especially at hotels and convention centers in the top 25 cities in America (known as “first-tier” destinations), the costs for labor, food and beverage, energy, and other items have gone up between 20 and 30 percent over the past four years—far above the rate of general inflation.
Jennifer Beindorf Research over the past two years shows that event attendance continues to increase—from business/industry events to music festivals and sporting events. The post 5 Ways to Build Community Loyalty appeared first on Smart Meetings. Jennifer Beindorf is senior vice president of client services at Impact XM.
He recounted last April when he visited a farm and had a meal where all the food was local. Molly Crouch, corporate sustainability director for Sodexo, Virginia Beach Convention Center’s food and beverage supplier and parent company of Centerplate. That’s helping with our carbon emission reduction.
He will oversee the department’s daily operations and continue to manage ACVB’s efforts to secure large-scale sporting events with Atlanta Sports Council. He has a track record of providing exceptional leadership in guest services, food and beverage and hotel operations while improving revenues from the top to the bottom line.
After joining the team in 2023 as sports and special events coordinator, Simo has demonstrated immense passion and dedication for her projects. She brings over 20 years of experience in meetings and events industry sales and business development. Louis, Atlanta and More appeared first on Smart Meetings.
Holidays, historic occasions, themes, fruits, vegetables, sports, animals and all types of food are celebrated by costumed people marching down a street. Celebrities, sports figures, and movie stars are a coup to the sponsor whose name is attached to the parade but can be a nightmare for the organizer.
How Meeting Planners Can Use It: Nobu Caesars Palace refurb includes the Hakone, Sake, Nobu Penthouse and Nobu Villa suites—all prime accommodations for VIPs and CEOs. of meeting space nearby. of conference space have been updated, including flexible meeting rooms and the Terrace and Plaza ballrooms. The property’s 31,000 sq.
With more than 25 years working in the meeting and event industry, I’ve seen many trends come and go, but one thing that remains constant is the importance of team building to drive bonds and connections. I’ve seen groups work together to prepare extra meals at a welcome reception which are then donated to a local food bank.
Throughout his years in the industry, he has worked across many departments including front desk, housekeeping, food & beverage, accounting and more, and has established a reputation for collaborative work budget creation, improving service scores and building strong cultures.
of indoor and outdoor meeting space, including an array of quirky, unique spaces for more intimate gatherings, including The Shag Room and The Manor. Name badges will be mailed in advance, InHouse Physicians will conduct temperature checks and barriers will be in place for meeting spaces. Elia Beach club is primed to open this month.
After all, attendees spend much of their time indoors as it is, so taking a break from enclosure may be welcomed; technically it’s still work for them, but taking the meeting outside will take the pressure off and remind everyone that it’s supposed to be fun. The post Team Building: Make It Unconventional appeared first on Smart Meetings.
He will pursue meetings with 200-2,000 attendees from organizations based in Arizona, New Mexico and the upper Midwest. He spent six years as group sales manager at Hotel Monaco, handling largely corporate, sports and traveling entertainment markets.
The slow death of expo revenue is not an indicator that meetings don’t mean business any more. B2B buying is a team sport — an average of 5.4 Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. From our view, most industry mega-shows continue to thrive.
She was co-owner and senior vice president of a Chicago software company, vice president of sales and product marketing at Spatial Corp, a Dassault Systèmes company, CFO of Sports Garage Cycling and a Boulder retail shop, among additional roles. Based in Chicago, Smith now drives Midwest meetings business to Anaheim and Orange County.
She was co-owner and senior vice president of a Chicago software company, vice president of sales and product marketing at Spatial Corp, a Dassault Systèmes company, CFO of Sports Garage Cycling and a Boulder retail shop, among additional roles. Based in Chicago, Smith now drives Midwest meetings business to Anaheim and Orange County.
Following the infrastructure frustrations with November’s Formula 1 Las Vegas Grand Prix , Super Bowl LVIII was another test for Vegas to show it could handle big-time sporting events, and the consensus on the ground was that the city was right on the money this weekend and that the game-related experiences lived up to the hype.
In order to carry out a targeted search for a venue, it is first necessary to determine the general conditions and criteria that a given venue must meet. Food and beverage. Food and beverages. Separate sales of food and beverages are recommended, especially at large events. These include: Budget.
Allison is senior vice president of strategy and growth for meetings, conventions and exhibitions for Oak View Group (OVG), a venue development and investment company for the sports and live entertainment industry. The post Smart Moves in Las Vegas, Florida and More appeared first on Smart Meetings. Chandra Allison.
Book with Confident Especially at hotels and convention centers in the top 25 cities in America (known as “first-tier” destinations), the costs for labor, food and beverage, energy, and other items have gone up between 20 and 30 percent over the past four years—far above the rate of general inflation.
Fall sports and pumpkin carving contests can add friendly competition, while outdoor activities such as scavenger hunts and picnics play a huge part in creating those feelings of camaraderie. Harvest themes may sound corny (yes, there will be puns), but they do provide a bounty (see) of Autumn foods and activities to choose from.
Higgins is now vice president of business development at Visit Oceanside , including its Oceanside Sports Commission division. Braaten is now CEO of Interprefy , a Swiss company that provides interpretation software and support for virtual meetings. and More appeared first on Smart Meetings. Dana Porter Higgins.
Higgins is now vice president of business development at Visit Oceanside , including its Oceanside Sports Commission division. Braaten is now CEO of Interprefy , a Swiss company that provides interpretation software and support for virtual meetings. and More appeared first on Smart Meetings. Dana Porter Higgins.
Craighead is vice president of sales, services and sports for Visit Albuquerque in New Mexico. Craighead has won several accolades, including the Planner of the Year Award by Smart Meetings in 2020 and the Show Manager of the Year Award in 2015 from the Expo Group and Trade Show News Network. Scott Craighead. Patrick Lacassagne.
Event catering company, Amadeus, has posted its best food waste figures to date as it puts an emphasis on sustainability at its venues. Research suggests that 4,110 portions of surplus food has been redistributed in the community, while 3.5 tonnes of CO2 emissions have been averted through the partnership.
Local venues prioritise: Local sourcing: Many venues source food and beverages locally. For event planners, the museum offers three meeting rooms, with the largest accommodating up to 350 seated guests. The venue’s distinctive concept centers on a rotating display of privately owned vintage and sports cars in glass boxes.
There is its automotive history, of course, that made it known worldwide—what Silicon Valley is to tech, Detroit is to the car—but there’s also the Motown Sound, its fabled pro sports teams, and, most of all, the proud spirit of Detroiters. Speaking of rivalries, the other Detroit food staple sounds like it’s from Brooklyn.
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