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Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.

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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

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Sodexo Live! & ACC Liverpool deliver weekend focusing on world-class entertainment & sustainability

Prestige Events Magazine

presents event held to mark Liverpools achievement of becoming the worlds first UN Accelerator City for climate action. food service areas including the M&S Bank Arena, Arena Club Boxes, Sodexo Live! presents and sets a new benchmark for sustainability in live events. Lounge and Exhibition Centre Liverpool.

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Making a Tasteful Impression Through a Food and Beverage Program That’s a Cut Above

Smart Meetings

Tips to create a memorable F&B experience In the meeting and event industry, a thoughtful and robust food and beverage program can be the cornerstone of delighting guests, and is necessary to ensure the experience is both memorable and complete. Indian cuisine has also been a popular request this year.

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Three Insights on a Cityscape-inspired Expo Design from DISH’s Team Summit Expo

Event Marketer

The show requires an efficient design strategy that allows DISH’s partners to present their individual marketing, but that overall maps back to their collaborations with DISH. Each kit represented a thematic city build, like a hotel, apartments, a local bar, as well as a city park area with a stage for presentations.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

In other news, Canadian football buffs could attend viewing parties in Toronto, Montreal and Vancouver at the start of the NFL season as part of The Huddle, presented by Captain Morgan , the third iteration of the fan experience. The move will mark the first time a spirits brand has sponsored an NCAA Bowl game. Read the full case study here.

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Event Tech Industry Forecasters: Q&A with Interactive Entertainment Group

Event Marketer

By blending the physical and digital worlds, it allows guests to stay present in their environment while experiencing tech-driven enhancements. They’re integrated into events in functional ways, performing tasks like creating art, serving food and beverages, or offering other interactive services.