Remove Food and Beverage Remove Presentation Remove Social Media
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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

In other news, Canadian football buffs could attend viewing parties in Toronto, Montreal and Vancouver at the start of the NFL season as part of The Huddle, presented by Captain Morgan , the third iteration of the fan experience. The move will mark the first time a spirits brand has sponsored an NCAA Bowl game. Read the full case study here.

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Food Rules to Effectively Navigate Your Meeting Menus

Smart Meetings

Sustainable Foods. And they must be social media shareable. Fortunately, with good planning and collaboration with venue staff, you can assemble the right food for the right attendee at the right time without budget overruns. food allergy) or nice to have. Attendees want to know where unused food goes.

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How to Produce a Stand-Out Experience

Smart Meetings

Similarly, reducing ticket prices for events has downstream implications on budgets for speakers, entertainment, lighting, food and beverage, giveaways, and other key elements of the experience. Also be sure to include the speakers’ Twitter handles in the program, in any handouts, and preferably on screen during the presentation.

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Smart Moves in Columbus, Boston and More

Smart Meetings

Her work has played a critical role in its present-day success. With 22 years of robust expertise across marketing, sales and revenue management at distinguished properties, she will work to spearhead the brand’s revenue management, digital marketing, advertising and social media efforts.

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Smart Moves in Berkeley, Hollywood and More

Smart Meetings

In 2016, ASAE presented him with the Key Award, which honors CEOs who demonstrate exceptional leadership and a commitment to voluntary membership associations. She brings expertise in digital marketing, brand development, social media strategy and analytics tools, which she will use to lead the resort’s marketing initiatives.

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Share the Brand Love with Five Activation Ideas for Valentine’s Day

Event Marketer

Couples were greeted by a “Love Life” neon sign at the participating restaurants and presented with themed placemats and customized food and cocktail menus inspired by the series and its characters. Treat consumers to sweet samples. Agency: 160over90. Crash a wedding, but make it a branding moment.