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Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

In other news, Canadian football buffs could attend viewing parties in Toronto, Montreal and Vancouver at the start of the NFL season as part of The Huddle, presented by Captain Morgan , the third iteration of the fan experience. The move will mark the first time a spirits brand has sponsored an NCAA Bowl game. Read the full case study here.

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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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Miami Art Week: 10 Experiential Ideas Worth Stealing

Event Marketer

Afterward, participants could enjoy live music and wellness-enhancing food and beverages (assuming they could still feel their limbs). As a presenting partner of the SCOPE Art Show, the company provided customers with access to lounges, live performances and guided SCOPE tours. 7 Food is Art event could interact with.

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You Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo

Event Marketer

Runners and their families walked through a portal entrance flanked by mirrored showcase displays, past the wall that presented the evolution of running gear, and onto the newest offerings. Rounding things out was the AG1 marathon cheer station, where the brand supported athletes as they wrapped the race.

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Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy

Event Marketer

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. Even within the Super Bowl Experience presented by Panini (SBX) at the New Orleans Ernest N. What else would we expect from the home of Mardi Gras? Morial Convention Center, Feb.

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