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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

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How Canada is Shaking Up F&B Offerings

Smart Meetings

Many Canadian vendors have focused on elevated food and beverage options to stand out in an increasingly competitive global market for meetings and events. The culinary atmosphere is a crucial element of what many refer to as a “sense of place” at a meeting. Read More : Travel and Tourism Trends in U.S.

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Do Not Be Seduced By Meeting Fads Or Conference Trends

Velvet Chainsaw

We are on the hunt for the next meeting, seating, session format, technology, and food and beverage fad. This is the exact time to be curious, to be rigorous, to be analytical and scientific says Professor Rob Cole referring to educational trends. We pursue fads, gimmicks and trends as the silver bullets of our conference woes.

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Culinary Finance 101: Food Costs for Restaurant Owners

Planning Pod

Many restaurant owners today are struggling to avoid rising food costs eating into profits and hindering their overall growth. At Planning Pod, we’ve noticed an uptick in business owners asking for tips on lowering food costs while maximizing profits. For reference, the industry average is between 25-35%.

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Streamlining event detail management with BEOs

Planning Pod

It serves as a blueprint for your team, clients, and vendors, ensuring everyone is on the same page regarding setup, timeline, food and beverage preferences, and numerous other critical details. Food and beverage: Menu selections, bar services, and beverage packages. Why are BEOs important?

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Hilton Coins 2025 “Year of the Meetings Maximizer”

Smart Meetings

67% of respondents stated that they feel more comfortable at in-person events when they are provided with attire guidelines to reference, with supporting visuals, as they get ready to pack. Broken down by generation, 79% of Gen Zers report that they feel at least a little anxious about not having the right attire for a work event.

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Getting More Value from Conference Keynote Speakers

Velvet Chainsaw

As you evaluate speakers on this criteria, be sure to check references and video tape from the past 12 months. Other than food/beverage and audio visual/production, it’s the third most valued investment of your attendee value proposition. Don’t just view the highlight real. Ask for access to a full length, recent example.

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