How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’
Event Marketer
OCTOBER 31, 2024
Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.
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