Remove Food and Beverage Remove Retail Remove Social Media
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Planners Respond to Fatal Food Allergic Reaction at an Event

PCMA Convene

The recent death of a participant at an event due to a food allergy led a number of event organizers to comment about event planners taking attendees health concerns seriously. 5 at an event hosted by retailer and frequent Disney collaborator BoxLunch in Los Angeles. She reportedly felt ill after eating the food and died shortly after.

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Make More Sales with Pop-up Events

Attendease

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. The appeal of flash retail grants a sense of adventure to your shopping trip, aligning with changing trends in how consumers spend their money - looking more for experiences than products.

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Organizing a Pop-up Event: 4 Keys to Success

Eventmobi

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events can take place in temporary venues like event domes, igloos, and marquees or permanent structures like retail spaces and resorts. The Right Venue.

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Sampling is Back: Get a Taste of the Impossible Food Truck Tour

Event Marketer

As COVID restrictions lifted and vaccines got underway this spring, the industry saw the widespread return of sampling, and Impossible Foods wasted no time getting its plant-based products into consumers’ hands. MorningStar Farms Hits Retailers and Breweries on the Grill It to Believe It Tour. The brand’s target audience?

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Make More Sales with Pop-up Events

Attendease

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. The appeal of flash retail grants a sense of adventure to your shopping trip, aligning with changing trends in how consumers spend their money - looking more for experiences than products.

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Food and Drink Ideas for Your Event

Floktu

Food and beverages cover a fair share of an event budget and are one of the areas that an event manager will spend time to achieve the best money-value ratio. Expectations are higher than ever, and with the growth of social media, attendees desire not only good quality but also good looking food. delicious.com.au).

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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Generating Buzz Chase invested in paid media, social, digital and OOH within the New York City Metro Area, specifically focused on the 7 Train and the Long Island Rail Road since they are on the path that most attendees take to get to the US Open in Queens.