Food and Beverage Retail Sponsorships 
Event Marketer
OCTOBER 31, 2023
Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.
Event Marketer
SEPTEMBER 11, 2023
We want to figure out how to make that more relevant to the fans and consumers, and while doing so, use this event as an asset, as a platform to engage other parts of the business like customers, retailers and our internal employees, as well.” For attendees, a highlight of the festival was the newly launched Coke AI Studio activation.
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Event Marketer
SEPTEMBER 6, 2021
Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The first floor of the pop-up also serves as a retail location offering Wilson sportswear, footwear, balls, accessories and tennis rackets, including limited-edition items. Let’s take a look at the brands making a racket. MERCEDES-BENZ.
Event Marketer
MAY 17, 2021
Take for example the shift expected in food and beverage experiences, and how solutions once considered more spectacle than strategic, like Makr Shakr’s robot bartender, will come into play. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.
Event Marketer
FEBRUARY 10, 2025
to make the case that its Zero Sugar beverage should be the victor of the flavor wars. The stage was set in New Orleans during Super Bowl LIX at the brands Chips and Sips Quarter activation, but in March, Pepsi will embark on a 17-city tour across the U.S. May the best cola win.
Eventmobi
OCTOBER 6, 2022
Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events can take place in temporary venues like event domes, igloos, and marquees or permanent structures like retail spaces and resorts. The Right Venue.
Event Marketer
NOVEMBER 14, 2024
A well-organized retail experience allowed athletes to make their purchases relatively quickly and be on to multiple branded photo ops for their first official pictures. Partner: Miller Zell Purina Pro Plan The pet food manufacturer invited attendees to create a message of support to runners on behalf of their pets at home.
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