Event Marketer

MAY 27, 2025

HOTDOGGERS, START YOUR ENGINES: OSCAR MAYER LAUNCHES THE WIENIE 500 Leave it to Oscar Mayer to cruise into the Racing Capitol of the World with a fleet of hot dog-shaped vehicles and endless food puns. So when streetwear retailer Kicks Lounge hosted a Seoul, Soul, Sole launch for the limited-edition Air Jordan 3 Seoul 2.0,

Food and Beverage

BizBash

AUGUST 1, 2025

Photo: Mikkel Vang The Cove South Lakes new wine bar and event space with a waterfront view opened in June from local family-owned beverage company Ackley Brands. South African wines and spirits join food from the region on the menu, like peri-peri chicken skewers, vegetarian samosas, and beef pies.

2025

BizBash

JULY 30, 2025

Leading up to the game, the Capital One All-Star Village, a massive fan experience that took place at Cobb Galleria Centre July 12-15, featured appearances by baseball legends and team mascots, Q&A panels, daily giveaways, and food trucks. Keep scrolling to see more from the events and activations surrounding MLB All-Star Week.

2025

Eventtia

JUNE 20, 2025

Also, forecasting potential revenue sources, such as ticket sales or sponsorships, requires careful analysis. In-house Services: Some venues simplify planning by bundling services like food or decorations. Equipment and Rentals: Serving the food might need extra gear, like dishes or tables.

Financial

BizBash

MAY 28, 2025

The event was designed as a sensory exploration of contrasts, showcasing the versatility of the updated space through food, drink, and design. Photo: Courtesy of Factory360 The space featured custom design elements inspired by the flavor profiles, plus creative brand collaborations ranging from beverages to beauty.

2025

BizBash

JULY 24, 2025

Photo: Clint Jenkins JW Marriott Las Vegas Resort & Spa and Rampart Casino at The Resort at Summerlin JW Marriott Las Vegas Resort & Spa and Rampart Casino at The Resort at Summerlin have announced a new partnership with Fabio Viviani Hospitality to revamp the property’s food and beverage program.

2025

BizBash

JUNE 30, 2025

Food Trends" class="section-feed-content-node__website-section-name"> Food Trends Industry Innovators 2024: 10 Caterers and F&B Profs Who Are Rewriting the Rules of Gastronomy These catering chefs, culinary consultants, and cake designers are helping craft the future of food and beverage.

2025

BizBash

JULY 25, 2025

The event featured red carpet arrivals, wellness services, healthy foods and beverages, gifts, celebrity portraits, yard games, and adoptable pets to benefit charity partner Dr. Melissa Brunson alongside Marleys Mutts Dog Rescue Ranch.

2025

Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

Sponsorships

Event Marketer

SEPTEMBER 11, 2023

We want to figure out how to make that more relevant to the fans and consumers, and while doing so, use this event as an asset, as a platform to engage other parts of the business like customers, retailers and our internal employees, as well.” For attendees, a highlight of the festival was the newly launched Coke AI Studio activation.

Food and Beverage

Event Marketer

FEBRUARY 29, 2024

Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. home retail at Pinterest, stated in the guide. Here’s the breakdown.

Food and Beverage

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events can take place in temporary venues like event domes, igloos, and marquees or permanent structures like retail spaces and resorts. The Right Venue.

Food and Beverage

Event Marketer

MARCH 14, 2024

On the 14th green, the Mastercard Palmer Patio treated cardholders to air conditioning, a variety of seating options, a bar, and complimentary food and non-alcoholic beverages. A Ketel One Botanicals pop-up by the 10th hole offered fruity beverages for purchase.

Food and Beverage

Smart Meetings

JUNE 27, 2023

The average hotel margins for sleeping rooms are 75%, F&B is 35%, hotel restaurant 25%, hotel spa and activities 15% and retail comes out to 15%. Payne referred to the average hotel profit margins to help planners to help them better negotiate their contracts. Make sure that you’re charged correctly.

Negotiating

Attendease

APRIL 9, 2024

For instance, outdoor retailer REI goes for nature-inspired themes like “Reach the Peak” for its employee summits. Food Truck Alley Bring a fun, lighthearted vibe to your next event with food trucks. Give employees food truck coupons or tickets to sample different offerings. What Are Creative Themes for Corporate Events?

Corporate Events

Event Planning BluePrint

SEPTEMBER 13, 2018

This could be an aquarium, museum, arena, library or retail space that doubles as event space. Sponsorship. If you have a fantastic idea, but don’t have the budget, sponsorship can be a great way to pull of a spectacular event with a limited budget. They will be your best resource for finding a cool spot in the destination city.

Venues

Canadian Special Events

APRIL 23, 2017

To maximize revenue, in addition to selling sponsorships and general ticket sales, sell VIP booths at a higher price point with bottle and food service. The Lounge could also be branded and turned into a sponsorship opportunity. Invite retailers to set-up pop-up stores for guests to browse their latest products and merchandise.

Social Media

EventMB

MAY 22, 2022

Food is a crowd pleaser, particularly for long exhibitions and trade shows. You needn’t sell cookware or food to use a booth like this. Two things that always draw a crowd: food and activity. It also shows off an ideal “farm-fresh food.” These booths drive traffic very well. Get Guests Involved: Miniature Kitchen.

Trade Shows

Event Marketer

MAY 17, 2021

Take for example the shift expected in food and beverage experiences, and how solutions once considered more spectacle than strategic, like Makr Shakr’s robot bartender, will come into play. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

Tech

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The first floor of the pop-up also serves as a retail location offering Wilson sportswear, footwear, balls, accessories and tennis rackets, including limited-edition items. Let’s take a look at the brands making a racket. MERCEDES-BENZ.

2021

Velvet Chainsaw

MARCH 2, 2018

Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline. Instead of forcing the expo experience with exclusive show hours, food & beverage, and giveaways as a lure, make it an irresistible learning destination that educates your participants and makes them smarter buyers.

B2B

Event Marketer

DECEMBER 27, 2021

How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail, the sector quickly bounced back thanks to retailers’ propensity to leverage experiential tactics that drove consumers to physical stores—and kept them there.

2021

Event Marketer

NOVEMBER 11, 2024

15-17, consumers can stop by Verve Coffee Roasters, which will be transformed into a fan paradise offering Sabrina-themed coffee beverages (like the Dumb and Poetic latte) and pastries, as well as limited-edition merch, all of which will be available at 30 percent off for consumers who use their Cash App Visa card. 8 in Los Angeles.

Food and Beverage