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You Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo

Event Marketer

A well-organized retail experience allowed athletes to make their purchases relatively quickly and be on to multiple branded photo ops for their first official pictures. Partner: Miller Zell Purina Pro Plan The pet food manufacturer invited attendees to create a message of support to runners on behalf of their pets at home.

2024 299
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Cool Event Ideas From June 2025

BizBash

The mobile activation in Los Angeles was a destination for attendees to participate in an educational moment, interact with different products and team members, and enjoy a customized beverage on site. Guests could browse the Style Bar retail area, which included live DJ sets and on-site sneaker customization with laser engraving.

2025 160
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The Brief: Nutty Cruisers and Matcha Moments

Event Marketer

to make the case that its Zero Sugar beverage should be the victor of the flavor wars. The stage was set in New Orleans during Super Bowl LIX at the brands Chips and Sips Quarter activation, but in March, Pepsi will embark on a 17-city tour across the U.S. May the best cola win.

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See Eye-Catching Brand Activations From the Gov Ball Music Festival 2025

BizBash

This was the third year that the event was held at Flushing Meadows Corona Park, and Alex Joffe , head of partnerships for Governors Ball and senior sponsorship director at C3 Presents , said that “the venue has unlocked a whole new level of creative potential—it’s truly a living canvas.

2025 143
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Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy

Event Marketer

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. Agency: 160over90) ABERCROMBIE In a one-day-only retail experience on Feb. What else would we expect from the home of Mardi Gras? At Woldenberg Park on Feb.

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The Brief: Tanq Holidays and the Wienie 500

Event Marketer

HOTDOGGERS, START YOUR ENGINES: OSCAR MAYER LAUNCHES THE WIENIE 500 Leave it to Oscar Mayer to cruise into the Racing Capitol of the World with a fleet of hot dog-shaped vehicles and endless food puns. So when streetwear retailer Kicks Lounge hosted a Seoul, Soul, Sole launch for the limited-edition Air Jordan 3 Seoul 2.0,

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The Complete Guide to Creating a Budget for an Event

Eventtia

Also, forecasting potential revenue sources, such as ticket sales or sponsorships, requires careful analysis. In-house Services: Some venues simplify planning by bundling services like food or decorations. Equipment and Rentals: Serving the food might need extra gear, like dishes or tables.