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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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Organizing a Pop-up Event: 4 Keys to Success

Eventmobi

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events can take place in temporary venues like event domes, igloos, and marquees or permanent structures like retail spaces and resorts. The Right Venue.

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Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin

Event Marketer

We want to figure out how to make that more relevant to the fans and consumers, and while doing so, use this event as an asset, as a platform to engage other parts of the business like customers, retailers and our internal employees, as well.” For attendees, a highlight of the festival was the newly launched Coke AI Studio activation.

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The Brief: Glambulances and Hologram Chefs

Event Marketer

15-17, consumers can stop by Verve Coffee Roasters, which will be transformed into a fan paradise offering Sabrina-themed coffee beverages (like the Dumb and Poetic latte) and pastries, as well as limited-edition merch, all of which will be available at 30 percent off for consumers who use their Cash App Visa card. 8 in Los Angeles.

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Corporate Event Themes: 45+ to Choose From

Attendease

For instance, outdoor retailer REI goes for nature-inspired themes like “Reach the Peak” for its employee summits. Food Truck Alley Bring a fun, lighthearted vibe to your next event with food trucks. Give employees food truck coupons or tickets to sample different offerings. What Are Creative Themes for Corporate Events?

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The first floor of the pop-up also serves as a retail location offering Wilson sportswear, footwear, balls, accessories and tennis rackets, including limited-edition items. Let’s take a look at the brands making a racket. MERCEDES-BENZ.

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You Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo

Event Marketer

A well-organized retail experience allowed athletes to make their purchases relatively quickly and be on to multiple branded photo ops for their first official pictures. Partner: Miller Zell Purina Pro Plan The pet food manufacturer invited attendees to create a message of support to runners on behalf of their pets at home.

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