Velvet Chainsaw

DECEMBER 12, 2019

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

Sponsorships 195

Sponsorships Food and Beverage Advertising Contracts 195

Event Marketer

NOVEMBER 14, 2024

Partner: Miller Zell Purina Pro Plan The pet food manufacturer invited attendees to create a message of support to runners on behalf of their pets at home. Rounding things out was the AG1 marathon cheer station, where the brand supported athletes as they wrapped the race.

2024 299

2024 Food and Beverage Retail Marketing 299

Event Marketer

FEBRUARY 10, 2025

to make the case that its Zero Sugar beverage should be the victor of the flavor wars. The stage was set in New Orleans during Super Bowl LIX at the brands Chips and Sips Quarter activation, but in March, Pepsi will embark on a 17-city tour across the U.S. May the best cola win.

Food and Beverage 249

Food and Beverage Fashion 2025 Retail 249

Event Marketer

JANUARY 14, 2025

Afterward, participants could enjoy live music and wellness-enhancing food and beverages (assuming they could still feel their limbs). 7 Food is Art event could interact with. Oh yes, Miami Art Week attendees were encouraged to plunge into a 39-degree ice bath, a growing trend in the health and wellness space.

Food and Beverage 299

Food and Beverage 2024 Fashion Travel 299

SpotMe Blog

SEPTEMBER 23, 2021

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. Food and beverage. In-kind sponsorship.

Sponsorships 242

Sponsorships 2021 Food and Beverage Marketing 242

Event Marketer

FEBRUARY 13, 2025

The Snack Yard, influenced by Jackson Square Garden, featured benches, gazebos, string lights, grass, plants, a topiary shaped like Chester Cheetah, a cart with branded postcards, and food stands, like the Lays Wavy Fried Green Tomatoes, inspired by a New Orleans culinary staple.

Food and Beverage 278

Food and Beverage Hotels Event Marketing Marketing 278

Event Marketer

OCTOBER 22, 2024

One turn of the key, and a curated beverage bar magically appears. More From The Brief: The Brief: Trade-In Trucks and Skate Thrus The Brief: Fast Food Dupes and Train Takeovers The post The Brief: ‘Overnightmares’ and Boring Phones appeared first on Event Marketer.

Food and Beverage 299

Food and Beverage 2025 Hotels Social Media 299

Event Marketer

SEPTEMBER 27, 2021

The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. Aleco Azqueta.

Sponsorships 312

Sponsorships Food and Beverage Sports 2021 312

Event Marketer

FEBRUARY 13, 2023

Naturally, non-alcoholic brewers and zero-proof beverage makers, who create complex drinks that mimic cocktails without the alcohol, are leading the charge. They’re even creating entire festivals around the concept (hello, sponsorship opportunity).

Food and Beverage 331

Food and Beverage Sponsorships Events Consulting 331

Event Marketer

SEPTEMBER 11, 2023

Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio.

Food and Beverage 321

Food and Beverage Retail 2022 Sponsorships 321

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. In addition to the courts, the brand provided an open-air lounge offering food and drinks. The cocktail and various bites are being served across the stadium, while a Frozen Honey Deuce is available in the Food Village. MERCEDES-BENZ.

2021 359

2021 Food and Beverage Sports Hotels 359

Eventmobi

FEBRUARY 3, 2022

Food & Beverage ($35/person). According to a Professional Convention Management Association (PCMA) survey , 36% of all in-person event expenses are for food and beverages (F&B) alone. They do, however, care about an overall great experience, and food and beverage is a large component of attendee satisfaction.

Food and Beverage 362

Food and Beverage Financial Sponsorships Technology 362

Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances.

Sports 289

Sports Sponsorships Food and Beverage Social Media 289

Event Marketer

APRIL 18, 2024

More on Festival Sponsorship: How American Weed Co.’s ABSOLUT’S HYBRID ADVENTURE Absolut’s trippy, hybrid Absolut.Land activation popped up at Coachella again this year, where attendees were invited to “break the ice” with a cooling photo moment and beverages from Absolut’s main bar, and the Ocean Spray Bar.

2024 312

2024 Marketing Food and Beverage Sponsorships 312

Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. This year marked New Orleans 11 th time hosting the Super Bowltying with Miami for the most NFL Championship gamesand, as expected, the Big Easy certainly showed it knows how to party.

Apparel 274

Apparel Sports Food and Beverage Fashion 274

Event Marketer

SEPTEMBER 4, 2024

At the Chase Lounge, air conditioning, food, drinks and clean bathrooms awaited cardmembers. On-site at the Open, consumers could sip on a cold beverage at the IHG Hotels & Resorts Racquet Bar located on the terrace outside Arthur Ashe Stadium. Throughout US Open Fan Week (Aug.

2024 298

2024 Sponsorships Fashion Food and Beverage 298

Attendease

OCTOBER 19, 2021

Technology has become more and more part of the event planning landscape, whether to manage registration, event agenda, abstract, AV team, food and beverage, and more… While event planners are eager to find a tech solution that can do all under one roof, the reality is much different.

Event Management 356

Event Management Management Food and Beverage Tech 356

Showclix

MARCH 28, 2023

Festival season is upon us, bringing with it all the food, fun, and entertainment we’ve come to know and love! While ticket sales will most likely make up the bulk of your event’s revenue, many festivals also rely on sponsorships to help them succeed.

Sponsorships 97

Sponsorships Food and Beverage Social Media Entertainment 97

Eventmobi

OCTOBER 6, 2022

Food and Beverage Service: For pop-up events, keeping the environment clean and hygienic, and ensuring that food and beverages are served at the optimal temperature is essential for the safety of all guests. Dometic as well as Evaptainers have developed new, low tech approaches to keep food cool at remote locations.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Event Farm

JUNE 9, 2021

Ryan and Marcella project a 25% increase in food and beverage costs due to not having buffets or family-style service. They’re also a sponsorship opportunity. #7: Missed Part IV of the Pandemic Compliance and Safety at Live Events panel? View the session recording #1: Venue and staff costs – 24% increase.

2021 317

2021 Food and Beverage Entertainment Events 317

Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Duncan offered insights on embracing the metaverse, and shared lessons learned on taking a hybrid approach to P&G’s Tokyo Olympics sponsorship. “We

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Event Marketer

SEPTEMBER 19, 2024

31 at the University of Florida and over 14 weeks will travel to campuses around the country, offers fans a free pregame experience that showcases beverage, CPG, personal care and wireless brands through booths, photo ops, sampling and giveaways. While food and beverages are game-day staples, there are other essentials that may be overlooked.

Food and Beverage 290

Food and Beverage Sports Wireless Social Media 290

Maritz Global Events

MAY 8, 2019

Neither is the use of event sponsorships to achieve these goals. The National Association of College & University Food Services (NACUFS) has been particularly adept at creating event sponsorships that enhance experiences for guests in meaningful ways. But the expense for food and beverage at events can be a steep one.

Sponsorships 74

Sponsorships Food and Beverage Trade Shows Conference 74

Event Marketer

MAY 17, 2021

Take for example the shift expected in food and beverage experiences, and how solutions once considered more spectacle than strategic, like Makr Shakr’s robot bartender, will come into play.

Tech 363

Tech Food and Beverage Retail Technology 363

Event Marketer

JULY 12, 2021

Tickets were free, but attendees had to volunteer with one of 18 partner charitable organizations on activities that helped the local community such as working in a garden, delivering food or helping the elderly. Organizers also kept parts of the content a surprise. The format allowed the event to stay socially distanced and wowed guests.

Food and Beverage 358

Food and Beverage Travel Events Technology 358

Eventbrite UK

NOVEMBER 10, 2022

Sponsors can provide funds or donations, such as merchandise, food, or beverages in return for brand promotion. The right sponsorship letter template will help you craft a message that grabs the potential sponsor’s attention and makes the reader […]

Sponsorships 78

Sponsorships Food and Beverage Events 78

Smart Meetings

JUNE 28, 2024

Work with local tourist boards and partners to secure sponsorships for elements that will add meaning to an event, such as a local activation, entertainment or gift. Negotiate with vendors and hotels for terms such as reduced management fees and service hours, things attendees can’t see and you might be able to handle internally.

Food and Beverage 187

Food and Beverage 2030 2024 Negotiating 187

Velvet Chainsaw

FEBRUARY 27, 2023

exhibitors are funding these higher expenses by sending fewer staff, opting for smaller booth space and/or decreasing their sponsorship investment. As food-and-beverage costs increase for venues, those expenses are passed directly to event organizers. Some of our clients are experiencing up to 30% increase in prices over 2022.

2023 221

2023 Food and Beverage 2022 Transportation 221

Event Marketer

MAY 9, 2022

The “Remezcla House in the Desert” footprint featured more than 20,000 square feet of dance floors, immersive activations, VIP amenities and complimentary beverages from Mexican beer brand Tecate and tequila brand Ilegal Mezcal. As part of the brand’s efforts to fight food insecurity, the space featured a “What Do You Give A Crop About?”

2022 357

2022 Food and Beverage Apparel Fashion 357

Attendease

OCTOBER 19, 2021

Technology has become more and more part of the event planning landscape, whether to manage registration, event agenda, abstract, AV team, food and beverage, and more… While event planners are eager to find a tech solution that can do all under one roof, the reality is much different. What drives the need for all-in-one solutions?

Event Management 195

Event Management Management Food and Beverage Tech 195

Eventmobi

JANUARY 24, 2019

According to a Professional Convention Management Association (PCMA) survey, 36% of all expenses are for food and beverages (F&B) alone. Food & Beverage @ $35/person. Concession (food and beverage and merchandise sales). Sponsorship fees. Number of People. Venue Rental. Entertainment.

Food and Beverage 153

Food and Beverage Meetings Financial Advertising 153

Eventmobi

JUNE 13, 2019

Offer event sponsorships and contra deals. These brands may charge a big price tag for that sponsorship deal. Ask businesses to sponsor the entire event – providing the venue, food, and A/V equipment, or just one element. Pay for the food – not the catering. Notice this point says “skip the caterer,” not “skip the food.”

2019 150

2019 Food and Beverage B2B Social Media 150

Velvet Chainsaw

MARCH 2, 2018

Instead of forcing the expo experience with exclusive show hours, food & beverage, and giveaways as a lure, make it an irresistible learning destination that educates your participants and makes them smarter buyers. At a minimum, this shift can help slow down the decline.

B2B 244

B2B Food and Beverage Trade Shows Education 244

Smart Meetings

JUNE 27, 2023

Make sure that you’re charged correctly.

Negotiating 231

Negotiating Contracts 2026 Hotels 231

Prestige Events Magazine

JUNE 7, 2023

Just a few notable names on the list are: Melissa Thompson , an award-winning food writer and live-fire cook who has penned powerful articles on the British food industry that became focal points for important discussions around identity, diversity and inclusivity.

Hospitality 130

Hospitality 2023 Food and Beverage Social Media 130

Social Tables

JULY 31, 2018

At a granular level, their focus will be on confirming vendors (food and beverage, lighting, A/V), working closely with the venue, and creating a production schedule for the event. Sponsorship. Sponsorships. Create a sponsorship strategy. As we mentioned before, sponsorship can make or break your event.

Sponsorships 149

Sponsorships Food and Beverage Social Media Technology 149