Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season
Event Marketer
DECEMBER 23, 2024
There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances. While participants sang, VR technology portrayed the virus and bacteria droplets being emitted around them. Now in its 25 th year, the tour kicked off Aug.
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