Remove Food and Beverage Remove Sponsorships Remove Transportation
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Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.

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The Brief: ‘Overnightmares’ and Boring Phones

Event Marketer

One turn of the key, and a curated beverage bar magically appears. Additional design features include Emerald City-inspired wallpaper and a bespoke entry portal that will transport consumers into a sophisticated living area, also styled after the Throne Room. The giveaways are pretty magical, too.

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Targeting Golf Fans, Hilton Plants a Luxury Hotel Pop-up on the Green

Event Marketer

It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience. To boot, they were given access to luxury food and beverage options on the course grounds. The unique stay was capped off with breakfast delivered by room service.

Hotels 245
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8 Event Budget Adjustments Needed to Host Safe Events in 2021

Event Farm

Ryan and Marcella project a 25% increase in food and beverage costs due to not having buffets or family-style service. They’re also a sponsorship opportunity. #7: 7: Travel and transportation – 111% increase. Missed Part IV of the Pandemic Compliance and Safety at Live Events panel?

2021 317
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Skyrocketing Costs Squeeze Event Budgets

Velvet Chainsaw

Credit: iStock Event organizers are feeling the pinch as industry suppliers, venues and transportation companies rebound from the pandemic. exhibitors are funding these higher expenses by sending fewer staff, opting for smaller booth space and/or decreasing their sponsorship investment.

2023 221
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9 Proven Steps for Planning Successful Events

Planning Pod

Advertising – print and online Donations Exhibitors – booths, tables Registrations and ticketing Sponsorships. Sales (registrations, exhibitors, sponsors, donors) Marketing (web site, social media, email, blogging) Catering / food-and-beverage preparation Talent booking and coordination (keynote speakers, entertainment, etc.)

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Corporate Event Themes: 45+ to Choose From

Attendease

Food Truck Alley Bring a fun, lighthearted vibe to your next event with food trucks. Give employees food truck coupons or tickets to sample different offerings. Vintage Glamor Transport guests back in time with a vintage glamor theme. Offer food and drink stations featuring cuisines from across your international offices.