Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year
Event Marketer
JULY 27, 2021
sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball.
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