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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

COCA-COLA CocaCola Zero Sugar partnered with Electronic Arts (EA) for the college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game. There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances.

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Event Tech Industry Forecasters: Q&A with Interactive Entertainment Group

Event Marketer

They’re integrated into events in functional ways, performing tasks like creating art, serving food and beverages, or offering other interactive services. Our sports simulators also place attendees at the center of the action, transforming them from passive spectators into active participants.

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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball.

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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

To wash it down, there were themed craft beverages that paired with the dishes, like the Maritime Marg, as well as mocktail options. The JBL Campus event, hosted at Victory Lap, a sports bar known as a hub for University of Texas at Austin students, was part concert, part hands-on product demo, and all crafted to entice the next generation.

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The Brief: Nutty Cruisers and Matcha Moments

Event Marketer

to make the case that its Zero Sugar beverage should be the victor of the flavor wars. Across the mountain at high-traffic areas, including ski gondolas, trams and private booking services, winter sports lovers will encounter sampling opportunities, exclusive events and VIP hospitality, in addition to enhanced digital and OOH elements.

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Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy

Event Marketer

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. Partners: Allied Sports, experiential; ASV Inc., What else would we expect from the home of Mardi Gras? Morial Convention Center, Feb. or Eli Manning. At Woldenberg Park on Feb.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. WILSON SPORTING GOODS. Wilson has been the official ball and racket stringer of the US Open for more than four decades and this year, the sporting goods brand is celebrating those deep roots with a pop-up museum called “Love All: A Wilson Tennis Experience.”

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