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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball.

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Leading food & beverage provider, Freemans Event Partners, appoints Client Development Director

Event Industry News

Gloucester-based Freemans Event Partners, a leading food & beverage solutions provider in the events industry has appointed Jason Mumby as Client Development Director, a brand new role that will focus on shaping the sales strategy, pricing, and scoping of key areas for targeted, profitable growth for the family owned-business.

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5 Corporate Event Themes for Unforgettable Company Parties

Social Tables

Food: Burgers, hot dogs, potato salad. Beverage: Cold beer, lemonade, mint juleps. Activities: Sports, outdoor games, picnic. Food: Traditional plated options such as tenderloin, chicken, salmon, or grilled portabellas for a vegetarian option. Beverages: Toddies, cranberry-infused martinis, red wine, dark winter beers.

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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

B2B buying is a team sport — an average of 5.4 Instead of forcing the expo experience with exclusive show hours, food & beverage, and giveaways as a lure, make it an irresistible learning destination that educates your participants and makes them smarter buyers. people are involved in the decision.

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How to Prepare a Venue for an Event

GEVME

Food and beverage. The organizers may need special infrastructure, such as a lake for a water sports competition or a room equipped with special multimedia equipment for seminars where employees of an international enterprise will be trained. Food and beverages. How to prepare an event venue. These include: Budget.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. WILSON SPORTING GOODS. Wilson has been the official ball and racket stringer of the US Open for more than four decades and this year, the sporting goods brand is celebrating those deep roots with a pop-up museum called “Love All: A Wilson Tennis Experience.”

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Everything you need to know about planning a Fall event.

Expo Pass

Fall sports and pumpkin carving contests can add friendly competition, while outdoor activities such as scavenger hunts and picnics play a huge part in creating those feelings of camaraderie. Harvest themes may sound corny (yes, there will be puns), but they do provide a bounty (see) of Autumn foods and activities to choose from.