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Event Tech Industry Forecasters: Q&A with Interactive Entertainment Group

Event Marketer

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. WHAT MAKES YOUR USE OF TECHNOLOGY UNIQUE?

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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball.

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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

To wash it down, there were themed craft beverages that paired with the dishes, like the Maritime Marg, as well as mocktail options. The JBL Campus event, hosted at Victory Lap, a sports bar known as a hub for University of Texas at Austin students, was part concert, part hands-on product demo, and all crafted to entice the next generation.

2025 278
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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. Within its brand center at Billie Jean King, the automaker and tech partner Pavegen are inviting attendees to walk across a pathway of kinetic floor tiles that generate reusable clean energy with each step. WILSON SPORTING GOODS. MERCEDES-BENZ.

2021 359
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Preview Las Vegas 2025: A Capital of Multitudes

Smart Meetings

I wonder if those early sporting events in the old convention center and other places outside ever could have imagined us hosting the biggest event in the world from a sporting perspective or being home to a world championship sports team. and Sonys move to Las Vegas as the next movie-making hub. I doubt it. I doubt it, he said.

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Urban Venues Seeing Return of Group Business

Smart Meetings

In the past several weeks, we have welcomed tech companies, financial, a crypto-currency group , realtors and association business. Room setups are still requested to be socially distanced and we are offering food and beverage in a separate space with more room to spread out. 1,966 guest rooms; 110,000 sq. of meeting space.

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A Revamped Reno Could Take Meetings to The Next Level

Smart Meetings

Reno is also home to a 56,000-square-foot Reno-Sparks Livestock Event Center, which features two outdoor and two indoor arenas with a seating capacity of 6,200 in the main arena—making it popular for youth and collegiate sporting events. Reno Becomes a New Home to Tech and Trendy Neighborhoods.

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