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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball.

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Event Tech Industry Forecasters: Q&A with Interactive Entertainment Group

Event Marketer

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. WHAT MAKES YOUR USE OF TECHNOLOGY UNIQUE?

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How to Prepare a Venue for an Event

GEVME

Food and beverage. Wi-Fi, tech, outlets, etc. The organizers may need special infrastructure, such as a lake for a water sports competition or a room equipped with special multimedia equipment for seminars where employees of an international enterprise will be trained. Food and beverages. Accommodations.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. Within its brand center at Billie Jean King, the automaker and tech partner Pavegen are inviting attendees to walk across a pathway of kinetic floor tiles that generate reusable clean energy with each step. WILSON SPORTING GOODS. MERCEDES-BENZ.

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Corporate Event Themes: 45+ to Choose From

Attendease

Table of Contents Casual Themes Sophisticated Themes Tech and Innovation Themes Destination and Travel Themes Artistic and Creative Themes Interactive and Hands-On Themes Outdoor Themes Fun and Unique Themes 45+ Memorable Themes for Your Next Corporate Event Now let’s look at 45+ memorable theme ideas for your next corporate event.

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Strong results for food redistribution scheme with Amadeus & NEC

Event Industry News

Event catering company, Amadeus, has posted its best food waste figures to date as it puts an emphasis on sustainability at its venues. Research suggests that 4,110 portions of surplus food has been redistributed in the community, while 3.5 tonnes of CO2 emissions have been averted through the partnership.

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75 Event Ideas to Inspire Your Next Event

Attendease

Interactive tech displays and demos Interactive displays and demos enable people to learn by doing. Set up immersive simulations that transport people into future scenarios enabled by the tech. Decorations, music, entertainment, photo booths, contests, and food can all match the time period.