article thumbnail

Event Tech Industry Forecasters: Q&A with Interactive Entertainment Group

Event Marketer

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. WHAT MAKES YOUR USE OF TECHNOLOGY UNIQUE?

article thumbnail

How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Q&A: Mark Cooper at 2025 IACC Americas Knowledge Exchange

Smart Meetings

Tech companies are bringing in incredible innovationsrobotic pizza makers and conveyor belt systems that cook a steak to perfection without a human flipping it. SM Food has played a big role in this event. MC Food waste management is a core focus. In our Copper Skillet competition, chefs are judged and penalized on food waste.

2025 241
article thumbnail

CEO Insights: The Event Tech Trends to Watch in 2025

Prestige Events Magazine

By Yaron Lipshitz, CEO of Prismm (previously Allseated) This time last year, the Meetings Industry PULSE Survey (Jan 2024) showed a surge in event tech investment with 46% of planners intending to increase their tech spending, despite a cost-conscious environment.

2025 130
article thumbnail

Trade Show Industry Updates: News, Data, Trends

Event Marketer

Over half (54 percent) consider sustainability highly important in their 2025 planning, with 47 percent having established clear sustainability goals and action plans and also focusing on DE&I practices, waste management, and eco-friendly food and beverage options.

article thumbnail

Hospitality Predictions and Insights for 2025 from Michael Dominguez 

Smart Meetings

Read More : Event Tech: Audiovisual Staffing AV remains a costly line item for planners. F&B Products in Demand As of January 2025, food costs are up 18%, compared to 2019. Despite these challenges, Dominguez ended on a positive note: Those are the underlying conditions telling you food costs will stay elevated.

2025 228
article thumbnail

New Realms, New Ideas: Virtual Reality Tech Is Transforming Events, Experiences

Smart Meetings

a multimedia design and tech company, to map out best practices for putting the technology to work in the conference center, and he shared experiences developed alongside event organizers who understood the possibilities. Ford at 2020 Essence Festival; Photo credit: Bluewater Tech. But what does it take to access VR tech?

Tech 279