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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Among the driving factors of memorable experiences the respondents noted three content (38 percent), venue (27 percent), and destination (25 percent). Venue Updates The New Orleans Ernest N. Rick Moreno has been promoted to Western regional sales manager. Roger Freeman has been promoted to Midwestern/Northeast U.S. sales manager.

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The Brief: ‘Overnightmares’ and Boring Phones

Event Marketer

The brand transformed the Stanley Hotel in Estes Park, CO, into a chilling venue where scenes from Blumhouse horror films including “Insidious,” “The Purge,” “Freaky” and “Happy Death Day” were recreated around every eerie corner. One turn of the key, and a curated beverage bar magically appears.

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Nine High-tech Solutions to Explore in the COVID-19 Era

Event Marketer

Take for example the shift expected in food and beverage experiences, and how solutions once considered more spectacle than strategic, like Makr Shakr’s robot bartender, will come into play. HIGH-TECH SANITIZATION. The post Nine High-tech Solutions to Explore in the COVID-19 Era appeared first on Event Marketer.

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Urban Venues Seeing Return of Group Business

Smart Meetings

You might want to take a second look at big city venues, where the access is convenient, amenities are abundant and hotel partners are eager to welcome you back. In the past several weeks, we have welcomed tech companies, financial, a crypto-currency group , realtors and association business. Planning your return to in-person?

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Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations

Event Marketer

The beverage giant and “best of the city” publication announced the launch of Foodmarks, hand-picked, global “food landmarks” inspired by movies, pop culture moments, travel hotspots and other cultural phenomena that revolve around “the perfect moment, the perfect meal and an ice-cold Coca-Cola.”

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Trending: Five Coffee Bar Strategies for Trade Show Exhibits

Event Marketer

Coffee is hot right now,” says Tracy Stuckrath, a food & beverage expert and founder of Thrive Meetings and Events. From the Coffee Bar Archives: Wake Up and Smell Eight Strategies for ‘Coffee Experiential’ 2024 Food & Beverage Trends to Inspire Your Event Menus How to incorporate it into your exhibit?