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Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.

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A decade of change: IACC’s 2025 report explores the future of event planning

Prestige Events Magazine

The flexibility of meeting space remains important, but declined from second to third place this year, while food and beverage offerings made a jump from 2023 to second place. Consistent with 2023, planners ranked the accessibility of a venue for disabled attendees and for public transportation as their most-important credentials.

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Focus on Sustainability: Marriott Bonvoy Events Embrace Innovative Practices in Meetings and Events

Smart Meetings

From locally sourcing food and provisions to waste reduction programs, hotels and restaurants alike are integrating smart measures to ensure a better future and greater guest satisfaction. Sustainability in hospitality is no longer a trend but rather a foundational set of practices, including for Marriott Bonvoy Events.

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New and Renovated: Eat Well to Meet Well

Smart Meetings

At the height of this transformation is the new Native Foods Experience, a curated nine course journey through the Indigenous culinary heritage of the Pacific Northwest and Americas with a contemporary twist, held in the restaurants exclusive private dining room known as the Chefs Table. Across two flexible floors, the venue spans 17,500 sq.

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Competent logistics are the new meeting minimum

Conferences that Work

And they assume that when attendees are not in sessions, we should ply them with food and drink and entertainment. Far more space is devoted to entertainment and food and beverage. A “creative” event design is one with a novel venue and/or decor and lighting and/or food and beverage.

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Food Halls are the New Trend in Group Dining

Smart Meetings

A food hall. Smart Meetings has rounded up food halls across the country that not only provide a wide variety of cuisine for groups to choose from and reconvene in the dining area but are also located in buildings connected to the history and culture of the destination they are set in. An easy solution?

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The Brief: Portal-Potties and Scrub Clubs

Event Marketer

To boot, there was an elevated food court featuring a hand-picked lineup of bites from local eateries. Manis, pedis, scrub stations, custom beverages, photo ops and a claw machine that yielded prizes and mini scrubs were all on tap. You might say Dove cleaned up.