Remove Global Events Remove Information Remove Trade Shows
article thumbnail

15 Big, Bold Trade Show Ideas from EMS 2025

Event Marketer

The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, perspectives and hands-on learning shaping event marketing today. Lean into localization. Scans dont equal quality leads.

article thumbnail

Three Ways Siemens Leverages Data for High-Performance Exhibits

Event Marketer

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Holograms Beam into Events

Smart Meetings

Some of our hotel partners have started to use it in their lobby so that someone can pre-load information,” Cameron says. You pre-load it with information on the destination, information about the conference, the theme, sponsors, whatever you want. The post Holograms Beam into Events appeared first on Smart Meetings.

Speakers 246
article thumbnail

Q&A: 10 Minutes with Stacey Gromlich of Siemens

Event Marketer

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Present the information to show the value.

article thumbnail

Get Ready for a Human-centered IMEX America 2023

Smart Meetings

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

2023 246
article thumbnail

Eight Tips for Tackling AI and the Future of Events from the 2024 B-to-B Dream Team

Event Marketer

Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. Fun fact: In 2016, our honorees talked about the increased demand for live streaming.) Consider ditching swag.

2024 312
article thumbnail

Global Event Planning: How It Differs From Your Run of the Mill Event

SpotMe Blog

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event?