Event Marketer

APRIL 27, 2025

Measure ittreasure it, says Aleka Garcia, senior manager, experiential marketing at Johnson & Johnson Vision. I wasnt giving away a niche item that was going to apply to five percent of people coming into our booth, said Alyson Strickler-Vazquez, senior manager-strategic industry events, client engagement & experience, Cognizant.

Trade Shows 183

Trade Shows 2025 Negotiating Food and Beverage 183

Prestige Events Magazine

DECEMBER 5, 2022

Net Zero Carbon Events Roadmap to guide industry. Freeman and Scottish Event Campus (SEC) Glasgow are among the global organisations already using the Net Zero Carbon Events Roadmap to steer their sustainability journey. Net Zero Carbon Events launched in 2021 prior to unveiling its Pledge at COP26 in Glasgow.

Sustainability 130

Sustainability Global Events 2030 Travel 130

Smart Meetings

NOVEMBER 14, 2024

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 130

Insurance Negotiating Sustainability Contracts 130

Smart Meetings

NOVEMBER 7, 2024

Read More : What to Expect When Booking A-List Event Speakers Cameron says the Encore team has worked with speaker bureaus and certain keynotes who initially would say they don’t have the time. They have to give two hours instead of two days to fly in, so it’s sustainable,” she says.

Speakers 246

Speakers Technology Trade Shows Events 246

Smart Meetings

NOVEMBER 14, 2024

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 130

Insurance Negotiating Sustainability Contracts 130

Smart Meetings

NOVEMBER 14, 2024

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 130

Insurance Negotiating Sustainability Contracts 130

Event Marketer

MAY 9, 2022

Brands like Intel are designing events for hybrid and finding ways to unify the experience for both audiences. Victor Torregroza, events and experiences program manager, Intel Corp.’s Sustainability goals. The brand’s that are most successful in making strides in sustainability are those that are setting specific goals.

Marketing 360

Marketing Sustainability Insurance 2023 360

Prestige Events Magazine

SEPTEMBER 13, 2024

Identity is a full-service live events agency with over 20 years of experience delivering large-scale global events, including COP26, the G7 and NATO Summits, working closely with clients to create impactful experiences. In 2023, the Emirate recorded 1.22

Tourism 264

Tourism 2023 Sustainability Financial 264

Event Marketer

MAY 13, 2024

“It was a way to have a meaningful conversion in a fun way,” said Jon Wolff, global events manager for Lenovo’s Solutions and Services Group, who led the “Beyond Booths” session. Jon Wolff, Global Events Manager, Lenovo KPIs require a nuanced, longitudinal approach. “It Sustainability steps matter.

Trade Shows 263

Trade Shows 2024 Sustainability Global Events 263

Smart Meetings

NOVEMBER 14, 2024

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 130

Insurance Negotiating Sustainability Contracts 130

Smart Meetings

NOVEMBER 15, 2024

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 130

Insurance Sustainability Negotiating Contracts 130

Smart Meetings

NOVEMBER 15, 2024

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 130

Insurance Sustainability Negotiating Contracts 130

Smart Meetings

NOVEMBER 14, 2024

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 130

Insurance Negotiating Sustainability Contracts 130

Smart Meetings

AUGUST 18, 2023

IMEX America Moves Toward a Sustainable Events Future IMEX America 2022 was the greenest one yet. A detailed report prepared by MeetGreen explained how the largest industry event made progress toward its Net Zero Carbon Events goal while pointing to even more improvements IMEX and other event organizers can make in the future.

2022 242

2022 Food and Beverage Sustainability 2012 242

Smart Meetings

NOVEMBER 16, 2024

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 130

Insurance Sustainability Negotiating Meetings 130

Smart Meetings

NOVEMBER 15, 2024

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 130

Insurance Negotiating Sustainability Contracts 130

Smart Meetings

NOVEMBER 15, 2024

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 130

Insurance Sustainability Negotiating Contracts 130

Smart Meetings

OCTOBER 3, 2023

Meeting Professional Continuing Education Includes Sustainability Certification Meeting professionals are taking sustainability more seriously than ever before. Whether you’re incorporating sustainable measurements into your RFPs, tracking down low-carbon menus or combing through LEED certified venues, you know you’re a green planner.

Sustainability 246

Sustainability Education 2023 2022 246

Smart Meetings

NOVEMBER 14, 2024

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 130

Insurance Negotiating Sustainability Contracts 130

Prestige Events Magazine

NOVEMBER 22, 2022

Unless you haven’t heard, there’s been a pretty big sustainability conference taking place in Egypt this month , aiming to once again highlight the action (or lack of) on climate change over the past year. Managers in the events industry will be keeping a keen eye on progressions, as the conference couldn’t come at a more perfect time.

Sustainability 130

Sustainability Global Events Transportation Financial 130

Smart Meetings

NOVEMBER 16, 2024

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 130

Insurance Sustainability Negotiating Meetings 130

Smart Meetings

NOVEMBER 15, 2024

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 130

Insurance Sustainability Negotiating Contracts 130

Event Industry News

JULY 13, 2022

A focussed group of senior event leaders has today announced a new collaboration for the global events industry in the form of the Event Leaders Exchange (ELX). . To do this effectively, ELX will remain invitation-only to corporate senior meeting & event leaders.”.

Global Events 105

Global Events Sustainability Corporate Meetings 2021 105

Smart Meetings

NOVEMBER 15, 2024

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 130

Insurance Sustainability Negotiating Meetings 130

Smart Meetings

APRIL 29, 2025

Whether you’re an event planner, AI enthusiast, or leader in live event management, theres something here for everyone. First, we dive into Our KPI is Joy by Tahira Endean, which focuses on the transformative power of live events.

Trade Shows 130

Trade Shows Education Corporate Meetings Sustainability 130

Smart Meetings

NOVEMBER 16, 2024

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 130

Insurance Sustainability Negotiating Meetings 130

Smart Meetings

JULY 19, 2024

Rojas joins as assistant general manager. He brings over 25 years of experience across finance, events and facility management. He most recently served as general manager with Jackson Convention Complex and the Oklahoma City Convention Center. Mitchell joins SCC as assistant director of event services.

Hospitality 246

Hospitality Hotels 2025 Sustainability 246

Prestige Events Magazine

MAY 6, 2022

A group of major event brands, led by ICE (In-house Corporate Events), is calling for event industry input into the continued development of an event sustainability measurement tool that will be free of charge and applicable for every event. The data will also be attributed on an event-by-event basis.

Sustainability 130

Sustainability Travel Corporate Events Global Events 130

Event Industry News

DECEMBER 1, 2022

Freeman and Scottish Event Campus (SEC) Glasgow are among the global organisations already using the Net Zero Carbon Events Roadmap to steer their sustainability journey. As a producer of events, continuing our work against Action Area 2 will be our focus — to redesign events to be sustainable and waste free.

Sustainability 90

Sustainability Global Events 2030 Travel 90

Smart Meetings

NOVEMBER 16, 2024

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 130

Insurance Sustainability Negotiating Meetings 130

SpotMe Blog

AUGUST 30, 2021

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event? Increased attendance.

Global Events 130

Global Events Event Planning Social Media Event Apps 130

Smart Meetings

NOVEMBER 15, 2024

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 130

Insurance Sustainability Negotiating Contracts 130

MeetingsNet

SEPTEMBER 22, 2023

After one big effort in August, nearly six times as many Maritz Global Events employees are certified in event sustainability. Over the past year, a handful of employees at Maritz Global Events, Fenton, Mo., had earned their SEPC.

Sustainability 113

Sustainability Education 2022 Global Events 113

Prestige Events Magazine

JANUARY 8, 2024

Room engagement could also be measured based on facial expressions meaning an event speaker could detect the mood of an audience through feedback from the tech, changing their energy or delivery accordingly. Tech Trend #2 Sustainability Two examples relevant to the events industry were presented.

Tech 147

Tech 2024 Event Tech Sustainability 147

Smart Meetings

NOVEMBER 16, 2024

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 130

Insurance Sustainability Negotiating Meetings 130

Event Industry News

FEBRUARY 13, 2020

In 2015, the United Nations General Assembly created the 2030 Agenda for Sustainable Development in which 17 goals were created. All member states of the UN have adopted the agenda with the aim to achieve the Sustainable Development Goals (SDGs) by 2030. By their nature, events are diverse, varied and no two are the same.

Sustainability 107

Sustainability 2030 2015 Trade Shows 107

Smart Meetings

NOVEMBER 16, 2024

Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 130

Insurance Sustainability Meetings Negotiating 130