Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

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EventMB

AUGUST 22, 2019

This is a sponsored post by Maritz Global Events. More information about Event Manager Blog’s sponsored posts. It’s no secret that event planners are experiencing more pressure than ever to apply the hottest marketing trends to their own industry. What’s […].

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Event Marketer

AUGUST 11, 2022

Erin McElroy, Head of Innovation for Global Events, IBM. In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group.

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Event Marketer

JUNE 14, 2021

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.

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PCMA Convene

FEBRUARY 14, 2022

Tim Simpson and Liz Smith, both from Maritz Global Events, speak during their Convening Leaders 2022 session, “Transforming Event Experiences: How to Deliver Meaningful Human-to-Human Moments.”. Simpson hasn’t yet arrived at a standard definition of what human-to-human design means for the events industry, he said.

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Social Tables

APRIL 16, 2019

Cvent Global Planner Sourcing Infographic 2018 Global Event Planner Sourcing Infographic from Cvent While it’s not an event management ppt in the traditional sense, this infographic from Cvent’s Global Planner Sourcing Report packs as much important information into an infographic as you’ll find in any slideshare.

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Prestige Events Magazine

MAY 23, 2023

Marketing now demands tech, data science, and behavioural science Marketers must adapt event strategies to foster a culture of belonging We’re all in the powerful business of distinction What do King Charles III and Ozzy Osborne have in common? Hambley added: “The global event space has been transformed over the past few years.

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Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Alex Sapiz, VP-Global Events, Cisco.

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EventTechBrief

AUGUST 16, 2019

Event Technology Awards. Organizers of both events, A.M.P. Events Ltd, earlier announced a record number of entries for the Event Technology Awards, including many of the global event industry’s biggest brands and companies.

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Bizzabo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

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Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.

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Attendease

JULY 5, 2024

Event planning and management is still growing and evolving as an industry. Research and Market’s report on the global events management market projects that it will reach $1.76 trillion by 2029 from a value of $936.14 billion in 2023.

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Attendease

JULY 5, 2024

Event planning and management is still growing and evolving as an industry. Research and Market’s report on the global events management market projects that it will reach $1.76 trillion by 2029 from a value of $936.14 billion in 2023.

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Event Industry News

MAY 2, 2023

Meetingselect, the world’s leading meeting management platform and venue marketplace for meetings, events, group bookings, and workspaces, announces the appointment of Jeroen de Hooge as Program Director Global Events. As Events Director, Jeroen will […]

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Event Marketer

OCTOBER 16, 2024

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]

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Eventmobi

MARCH 6, 2024

We’ll cover: What Is Event Management Software? How Can My Organization Choose the Best Event Management Software? Best Event Management Software Solutions With the global event management software market projected to reach $18.4 What Is Event Management Software?

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Event Farm

MAY 5, 2021

Event risk assessment planning tool. 90-day global event tracker. These tools, updated in real-time, provide the information you need as you evaluate potential locations for your event. Selecting an event venue. The Playbook provides a sample event code of conduct. Gaining attendee confidence .

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Event Marketer

SEPTEMBER 28, 2021

For the first time in nearly two years, event professionals will have the opportunity to raise a glass with their peers in the flesh at the 19th annual Experiential Marketing Summit. Among EMS’s slate of A-list instructors is keynoter Alex Sapiz, vp-global events at Cisco, who takes the stage Oct. Taking place Oct.

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Skift

FEBRUARY 26, 2020

Meetings and events sector leads are on the rise with new event efforts under way. Discover Puerto Rico Skift Take: Puerto Rico is positioning itself as a global events destination, despite January’s seismic activity. Lauren Ward Read the Complete Story On Skift.

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Gallus Events

APRIL 8, 2022

The Sustainable UK Events Industry 2050 – A reality or just a dream? The global events industry was valued at USD 886.99 Billion in 2020, and the industry is expected to double in value by 2028 (Verified Market Research 2020). So how do we get there?

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Event Industry News

NOVEMBER 11, 2022

International Convention Centre Wales ( ICC Wales ) has won a prestigious international award for its work in educating the global events sector on the incoming Protect Duty (Martyn’s Law). It’s not just about marketing a destination, but about improving security in convention centres.

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Smart Meetings

NOVEMBER 30, 2022

The acquisition of IME Connect follows the merger of Miami-based A-Plus Meetings & Events and Utah-based Columbus Travel into M-Plus Global Events earlier in 2022. Newest Acquisition. Read More : Acquisition to Enhance Breakout Rooms Could be First Step Toward Zoomiverse. Partnership Benefits. The Future.

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Event Marketer

JUNE 20, 2024

“We’ve got a great story when you think about our whole portfolio, but we needed a venue that would really match the moment, something that would signal to the market to tune into HPE and help us elevate above the noise,” HPE cmo Jim Jackson told EM ahead of the show. Agency : i4D Events (global events AOR).

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Event Marketer

JANUARY 16, 2024

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Send us a note.

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Prestige Events Magazine

OCTOBER 30, 2024

With an increasing emphasis on carbon neutrality and integrating new technologies like AI, the UK is positioning itself to remain competitive in the global events landscape. Additionally, the report points to the industry’s growing focus on sustainability and technological innovation.

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Prestige Events Magazine

OCTOBER 6, 2023

Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.

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GEVME

JULY 16, 2021

“As the events industry reinvents itself, the role of the event manager will evolve. . Now, as it finds its footing amidst the ongoing pandemic and charts its course for the future, the MICE industry is at a turning point.

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Eventinterface

JULY 11, 2017

Although traditionally a marketing book, the takeaway of standing out in a field of cows is very important in the events industry as well. For Terrica Skaggs with Cocktails & Details, The Susan Southerland Secret: Personality Marketing to Today's Bride by Susan Southerland is a must read.

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Eventmobi

AUGUST 19, 2022

These all describe Mambu’s market-leading banking and financial services platform. Virtual Event Technology. Mambu used EventMobi’s: Event Space Full-Service Registration. Event Objectives. Planning The Event. About Mambu. Cloud-native. Meet The Person Behind The Magic. Participants.

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Prestige Events Magazine

SEPTEMBER 12, 2023

In Response to Continued Demand, the Agency Has Filled a Key International Growth Role with Matt Culverhouse Opus Agency , a global experience agency and member of The Opus Group network , announces the hiring of Matt Culverhouse as Director of Strategic Accounts and Growth for our Europe, Middle East, and Northern Africa markets.

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Corporate travel policies may start including air emissions tracking.

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SpotMe Blog

AUGUST 25, 2022

Large events where participants are local but may not be able to attend in person. Marketing events with various participant tiers. Events that need to reach a wider audience. Hybrid event platform. In this type of hybrid event, cross-audience interactions are limited. Marketing content that can be reused.

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Event Marketer

JULY 11, 2024

Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. Trevor Drewry, Head of Event Marketing, Webflow Use digital to complement IRL experiences. Consider ditching swag. “We

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Prestige Events Magazine

NOVEMBER 18, 2024

It is this skill for adaptability that is driving growth in the global events market. The annual report, written by Managing Director of Eight PR & Marketing, Alistair Turner, will be unveiled on IBTM World’s Main Stage on day one of the show which runs from November 19 to 21.

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Event Industry News

FEBRUARY 26, 2024

Foresight Group, the leading listed private equity and sustainable infrastructure investor, is backing growth at Live Group, an established and respected live event management company, with £2.8 million VCT funding to support its development of audience engagement technology.

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Event Marketer

MAY 13, 2024

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Real-time actionable data rules.

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Event Farm

DECEMBER 8, 2022

For our most recent virtual event, “Event Exhale,” we brought together four industry experts to pause and examine the true state of the industry as it is today. Events got taken away from us, and I think the industry was taken for granted [pre-pandemic],” said Costello.

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