Event Industry News

MAY 2, 2023

Meetingselect, the world’s leading meeting management platform and venue marketplace for meetings, events, group bookings, and workspaces, announces the appointment of Jeroen de Hooge as Program Director Global Events. As Events Director, Jeroen will […]

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Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

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Event Marketer

AUGUST 11, 2022

Erin McElroy, Head of Innovation for Global Events, IBM. In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group.

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PCMA Convene

FEBRUARY 14, 2022

Tim Simpson and Liz Smith, both from Maritz Global Events, speak during their Convening Leaders 2022 session, “Transforming Event Experiences: How to Deliver Meaningful Human-to-Human Moments.”. Simpson hasn’t yet arrived at a standard definition of what human-to-human design means for the events industry, he said.

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Event Marketer

APRIL 29, 2021

As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic.

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Endless Events

MARCH 5, 2019

For the second time ever, the International Live Event Association (ILEA) held the Global Events Forum in August 2018 in Denver, Colorado. The forum brought together 30 of the brightest and biggest influencers in the events industry to delve deep into issues, challenges, and opportunities facing the event industry today.

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Lennd

APRIL 13, 2021

Lisa Day knows what it takes to build meaningful campaigns that resonate. After a long year of of pivoting, planning and cross-functional collaboration, Lisa and her team at InVision mapped out a recording-breaking year of campaigns. 207 to be exact.

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Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Alex Sapiz, VP-Global Events, Cisco.

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Prestige Events Magazine

OCTOBER 6, 2023

Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.

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Event Industry News

NOVEMBER 11, 2022

International Convention Centre Wales ( ICC Wales ) has won a prestigious international award for its work in educating the global events sector on the incoming Protect Duty (Martyn’s Law). It’s not just about marketing a destination, but about improving security in convention centres.

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Bizzabo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

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Prestige Events Magazine

SEPTEMBER 12, 2023

In Response to Continued Demand, the Agency Has Filled a Key International Growth Role with Matt Culverhouse Opus Agency , a global experience agency and member of The Opus Group network , announces the hiring of Matt Culverhouse as Director of Strategic Accounts and Growth for our Europe, Middle East, and Northern Africa markets.

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EventTechBrief

AUGUST 16, 2019

Event Technology Awards. Organizers of both events, A.M.P. Events Ltd, earlier announced a record number of entries for the Event Technology Awards, including many of the global event industry’s biggest brands and companies.

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Prestige Events Magazine

JULY 16, 2024

The Business of Events (TBOE) has today announced its partnership with Marketing Manchester and Manchester Central to host the very first TBOE North of England Advocacy Forum. This landmark event, set to take place on 23rd January 2025, will be hosted in the heart of Manchester, at Manchester Central.

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Event Marketer

JUNE 14, 2021

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.

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Prestige Events Magazine

NOVEMBER 10, 2022

International Convention Centre Wales ( ICC Wales ) has won a prestigious international award for its work in educating the global events sector on the incoming Protect Duty (Martyn’s Law). It’s not just about marketing a destination, but about improving security in convention centres.

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Event Industry News

FEBRUARY 26, 2024

Foresight Group, the leading listed private equity and sustainable infrastructure investor, is backing growth at Live Group, an established and respected live event management company, with £2.8 million VCT funding to support its development of audience engagement technology.

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Bizzabo

JANUARY 7, 2019

This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Germany, Italy, India, Australia, the UK, the US—in 2018 SEMrush held 35 events across five continents.

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Picatic by Eventbrite

APRIL 20, 2020

Since the beginning of worldwide shelter in place orders due to coronavirus (COVID-19), we’ve admired the global event marketing community’s heart and ingenuity. Whether you promote multi-day festivals, cozy club shows, or yoga workshops, no event has been untouched during this crisis.

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Event Industry News

MAY 9, 2017

Fast Growing Event Management Cloud Software Provider Poised to Accelerate Growth and Digitally Transform the Global Events and Venue Sourcing Market etouches, a leading global provider of cloud event management software and sourcing solutions, today announced that it has been acquired by HGGC, a leading middle market private equity firm.

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InGo

FEBRUARY 15, 2021

In a recent Forbes article, Why Is Influencer Marketing Such A Big Deal Right Now? , the author Michael Fertik, an internet entrepreneur, says influencer marketing content delivers 11x better ROI than other more traditional marketing tactics. For example: Informa’s average audience grew by 17% across 469 virtual events.

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Opus Agency

OCTOBER 19, 2021

Across a reopening world, these are the latest insights and inspiration for evolving global events—online, in-person, and everywhere in between. As with nearly everything about event strategy and design, the playbooks for delivering events worldwide and engaging local participants have changed.

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Social Tables

APRIL 16, 2019

Cvent Global Planner Sourcing Infographic 2018 Global Event Planner Sourcing Infographic from Cvent While it’s not an event management ppt in the traditional sense, this infographic from Cvent’s Global Planner Sourcing Report packs as much important information into an infographic as you’ll find in any slideshare.

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Attendease

JULY 5, 2024

Event planning and management is still growing and evolving as an industry. Research and Market’s report on the global events management market projects that it will reach $1.76 trillion by 2029 from a value of $936.14 billion in 2023.

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Attendease

JULY 5, 2024

Event planning and management is still growing and evolving as an industry. Research and Market’s report on the global events management market projects that it will reach $1.76 trillion by 2029 from a value of $936.14 billion in 2023.

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Prestige Events Magazine

FEBRUARY 22, 2023

Take the test now for free: [link] Global events and engagement agency Live Group is launching a game changing audience-profiling tool for the events industry.

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Event Industry News

SEPTEMBER 10, 2024

Event Tech Live (ETL) London, the leading global event technology expo, is thrilled to announce a dynamic new partnership for 2024 with Premagic, an AI-powered event tech platform designed to revolutionize organic event marketing.

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Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.

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Prestige Events Magazine

NOVEMBER 18, 2024

It is this skill for adaptability that is driving growth in the global events market. The annual report, written by Managing Director of Eight PR & Marketing, Alistair Turner, will be unveiled on IBTM World’s Main Stage on day one of the show which runs from November 19 to 21.

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Event Industry News

NOVEMBER 13, 2017

ILEA UK Chapter has outlined its educational strategy and key themes for the next 12 months, once again looking to start a conversation about the future of the events industry and the role of experience. The main themes are Millennial and Centennial Mindsets, Creative Play and Global Event Technology Trends.

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Prestige Events Magazine

SEPTEMBER 13, 2024

Identity is a full-service live events agency with over 20 years of experience delivering large-scale global events, including COP26, the G7 and NATO Summits, working closely with clients to create impactful experiences. In 2023, the Emirate recorded 1.22

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Event Marketer

OCTOBER 16, 2024

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]

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Prestige Events Magazine

OCTOBER 9, 2024

Organisers in the area will be able to benefit from faster, high quality and a more personalised service for their events and exhibitions, with a range of GES services on offer including its event management platform, Visit.

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Bizzabo

MARCH 10, 2020

You are always just trying to figure out how to improve and be better and you put a lot of work into doing this because nothing goes perfectly in events. Alyson Griffin, VP of Global Marketing at Intel. Chardia Christophe-Garcia, Marketing Director at Forbes. Helen Stoddard, Head of Global Events at Twitter. “I

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Unique Venues

JANUARY 23, 2023

Event venue marketing can be tough. Hollywood has a habit of portraying marketing, advertising, and lead generation as a glamorous lifestyle and profession that comes with ease and inevitably ends in success. In 2023 there are plenty of options for marketing your event venue, so what sets Unique Venues apart?

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Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. To simplify the process, here’s what you need to know about marketing and event promotion.

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Prestige Events Magazine

AUGUST 2, 2023

Ang joins events management and engagement agency Live Group from global market intelligence firm IDC, bringing with him a wealth of experience in international account management spanning across key markets in North America, Hong Kong, China, Japan and Southeast Asia.

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