Prestige Events Magazine

MARCH 21, 2025

Gavin Brennan Gavin joins Davis Events Agency from Keywords Studios – a Global gaming tech company now valued at over $2bn and one of the biggest gaming tech companies in the world, and was previously in a senior role in Websummit, leading one of the world’s biggest tech conferences and expos.

Tourism 257

Tourism Healthcare Tech Global Events 257

Event Marketer

JUNE 14, 2021

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.

Event Marketing 358

Event Marketing Marketing Food and Beverage Travel 358

Event Marketer

AUGUST 11, 2022

Erin McElroy, Head of Innovation for Global Events, IBM. In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group.

Event Marketing 264

Event Marketing Marketing Fashion Retail 264

Prestige Events Magazine

MAY 23, 2023

Marketing now demands tech, data science, and behavioural science Marketers must adapt event strategies to foster a culture of belonging We’re all in the powerful business of distinction What do King Charles III and Ozzy Osborne have in common? Hambley added: “The global event space has been transformed over the past few years.

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Marketing Global Events Consulting Events 244

Event Marketer

APRIL 15, 2025

The Summit kicked into gear with afternoon workshops and sessions that catapulted the shows Big Bold Future theme into action, followed by an opening reception that offered attendees a range of opportunities to demo new products and services, network with likeminded marketers and indulge in some curated bites and beverages.

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2025 Trade Shows Sustainability Entertainment 197

Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Alex Sapiz, VP-Global Events, Cisco.

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Marketing 2021 Global Events Technology 246

Event Marketer

OCTOBER 18, 2024

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur.

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2024 Retail Trade Shows Fashion 312

EventMB

JANUARY 24, 2024

Skift Take: Through its acquisition of MGME, InteleTravel is looking to leverage its leisure travel experience to grow in the meetings and incentives market. Andrea Doyle Read the Complete Story On Skift Meetings

Global Events 214

Global Events Travel Meetings Marketing 214

Event Marketer

APRIL 2, 2025

Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.

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Trade Shows 2025 Retail Ecommerce 305

Event Marketer

MAY 7, 2025

Everybody Wants to Rule the World by Tears for Fears nicely captures the ambition of brands looking to create relevance for their products and services in global markets. That was a global pandemic, whereas, unfortunately, theres discord across economies and thats a totally different unknown that we didnt have before.

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Healthcare Global Events Marketing Event Marketing 130

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.

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2025 Trade Shows Sponsorships Marketing 221

Event Marketer

APRIL 27, 2025

The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, perspectives and hands-on learning shaping event marketing today. Sustainability can start with small steps.

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Trade Shows 2025 Negotiating Food and Beverage 188

Prestige Events Magazine

NOVEMBER 12, 2024

Element is a market-leading prize, reward and incentive specialist with more than 15 years’ experience in delivering promotions, activations and reward programmes for leading global brands in FMCG, entertainment, finance, technology and telecoms. We want to establish a global offering with a presence in each key market.

Travel 264

Travel Entertainment Global Events Marketing 264

Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.

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Marketing 2020 Event Marketing Speakers 312

Event Marketer

FEBRUARY 21, 2025

EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.

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Trade Shows 2024 2025 2023 208

Smart Meetings

JANUARY 10, 2025

One of our biggest challenges is global competitionother countries are stepping up their game, investing heavily in tourism infrastructure and marketing, reported Dixon. as the ultimate destination for leisure, business events, and cultural experiences, he concluded. Department of Commerce, he said.

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Travel Tourism 2028 2026 165

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketing Marketing Social Media Fashion 62

Attendease

SEPTEMBER 28, 2020

For the past nine years, HubSpot’s INBOUND event has been an in-person, three-day conference for sales and marketing professionals, bringing individuals and teams from across the globe together to attend keynotes, breakout sessions, networking lunches, creative activations, after parties and musical performances from major acts.

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Global Events Speakers 2020 Tech 221

Smart Meetings

NOVEMBER 7, 2024

1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If Holograms as Speaker Catcher “The No. And when they show up, how do we get them involved? How do they learn? How do we get them to come back?

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Speakers Technology Trade Shows Events 246

SpotMe Blog

AUGUST 30, 2021

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event? Increased attendance.

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Global Events Event Planning Social Media Event Apps 130

Picatic by Eventbrite

APRIL 20, 2020

Since the beginning of worldwide shelter in place orders due to coronavirus (COVID-19), we’ve admired the global event marketing community’s heart and ingenuity. Whether you promote multi-day festivals, cozy club shows, or yoga workshops, no event has been untouched during this crisis.

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Global Events Event Marketing Marketing Events 307

Event Marketer

SEPTEMBER 28, 2021

For the first time in nearly two years, event professionals will have the opportunity to raise a glass with their peers in the flesh at the 19th annual Experiential Marketing Summit. Among EMS’s slate of A-list instructors is keynoter Alex Sapiz, vp-global events at Cisco, who takes the stage Oct. Taking place Oct.

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2021 Global Events Marketing Event Marketing 329

Smart Meetings

NOVEMBER 30, 2022

The acquisition of IME Connect follows the merger of Miami-based A-Plus Meetings & Events and Utah-based Columbus Travel into M-Plus Global Events earlier in 2022. Newest Acquisition. Read More : Acquisition to Enhance Breakout Rooms Could be First Step Toward Zoomiverse. Partnership Benefits. The Future.

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Meetings Global Events Contracts Travel 264

Event Marketer

APRIL 25, 2024

The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. I encourage you to borrow from friends in improv and say, ‘Yes, and…’” said Jessica Heasley, group editor and publisher of Event Marketer.

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2024 Trade Shows Healthcare Marketing 290

Prestige Events Magazine

OCTOBER 6, 2023

Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.

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Marketing Event Marketing 2022 Global Events 147

Smart Meetings

NOVEMBER 26, 2024

As Megan Henshall , strategic lead for Google’s global events team and co-founder of The Neu Project, explained, helping this majority-minority community participate fully is not a compliance problem; it is a business opportunity. It’s more than a checkbox; you need to personalize the experience to remove barriers,” she said.

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Transportation 2024 Contracts Speakers 246

Event Marketer

FEBRUARY 26, 2025

For Webflows annual flagship event, Webflow Conf, which has seen a marked uptick in newbies, organizers directly ask attendees if its their first time attending during pre-event registration, then do their own number crunching to supplement it. But then on the back end, we’ll also look at past attendee lists as a backup measure.

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Conference 2024 Food and Beverage Event Apps 217

SpotMe Blog

MARCH 9, 2023

For example: Name of event Event format (virtual, in-person, hybrid) Date Time Location Purpose Expected attendance Equipment Staff Audio and visual needs Food and beverage Step 2 Event requesters submit the event request form to the appropriate person or department to approve it.

Global Events 130

Global Events Food and Beverage Management Events 130

Prestige Events Magazine

SEPTEMBER 12, 2023

In Response to Continued Demand, the Agency Has Filled a Key International Growth Role with Matt Culverhouse Opus Agency , a global experience agency and member of The Opus Group network , announces the hiring of Matt Culverhouse as Director of Strategic Accounts and Growth for our Europe, Middle East, and Northern Africa markets.

Global Events 147

Global Events Hospitality Hotels Marketing 147

Event Marketer

JULY 11, 2024

Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. Trevor Drewry, Head of Event Marketing, Webflow Use digital to complement IRL experiences. Consider ditching swag. “We

2024 312

2024 Trade Shows Sustainability 2016 312

Prestige Events Magazine

NOVEMBER 10, 2022

International Convention Centre Wales ( ICC Wales ) has won a prestigious international award for its work in educating the global events sector on the incoming Protect Duty (Martyn’s Law). It’s not just about marketing a destination, but about improving security in convention centres.

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Marketing Trade Shows Education 2017 130

Prestige Events Magazine

SEPTEMBER 13, 2024

Identity is a full-service live events agency with over 20 years of experience delivering large-scale global events, including COP26, the G7 and NATO Summits, working closely with clients to create impactful experiences. In 2023, the Emirate recorded 1.22

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Tourism 2023 Sustainability Financial 264

Event Marketer

JANUARY 16, 2024

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Send us a note.

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Trade Shows 2024 Global Events Event Marketing 289

Prestige Events Magazine

AUGUST 27, 2024

An exciting addition to this year’s event, titans of industry will engage with delegates on the power of AI, the importance of audience collaboration, the value of brand-building, the merits of harnessing key data, and the benefits of developing a marketing strategy around face-to-face interaction.

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Speakers Marketing Global Events Management 264

Prestige Events Magazine

JULY 16, 2024

The Business of Events (TBOE) has today announced its partnership with Marketing Manchester and Manchester Central to host the very first TBOE North of England Advocacy Forum. This landmark event, set to take place on 23rd January 2025, will be hosted in the heart of Manchester, at Manchester Central.

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Marketing Government 2025 2024 147

Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Corporate travel policies may start including air emissions tracking.

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2024 Travel Trade Shows 2023 325

Prestige Events Magazine

MAY 16, 2023

Global events agency emc3 hosted a groundbreaking event at The Hemlock in San Francisco, focusing on transforming experiences through AI and emerging technologies. The event also delved into how to gain data-driven insights to stay ahead of the curve, identify prospects, and optimise and improve customer journeys.

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Technology Global Events Speakers Marketing 246