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EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-GlobalEvents, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r.,
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. How do they learn?
An exciting addition to this year’s event, titans of industry will engage with delegates on the power of AI, the importance of audience collaboration, the value of brand-building, the merits of harnessing key data, and the benefits of developing a marketing strategy around face-to-face interaction.
Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.
As Megan Henshall , strategic lead for Google’s globalevents team and co-founder of The Neu Project, explained, helping this majority-minority community participate fully is not a compliance problem; it is a business opportunity. Most have multiple impairments, and that includes the audience and the speakers.
Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.
The novel coronavirus outbreak has had a significant impact on the events industry, from venues and vendors to speakers and sponsors. We feel great sympathy for all affected by COVID-19 and the ripple effects this global pandemic has caused.”. This year, the city of Austin canceled SXSW the week before it was supposed to begin.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
Shoptalk 2025, a globalevent for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.
The past year was a challenging one, sure, but it was also one that allowed us to understand the raw and unrealized potential of events as a whole. GlobalEvents & International Event Planning. And the same goes for speakers! “You’re easily scaling up the event, using a virtual or hybrid scenario.
One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of globalevents. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a GlobalEvent? Increased attendance.
Globalevents agency emc3 hosted a groundbreaking event at The Hemlock in San Francisco, focusing on transforming experiences through AI and emerging technologies. The event also delved into how to gain data-driven insights to stay ahead of the curve, identify prospects, and optimise and improve customer journeys.
Neuroinclusion: Events for Everyone The term neuroinclusion builds on the concept of neurodiversitythe understanding that neurological differences are not pathological but simply differences in cognitionto incorporate the understanding that neurodiversity will always exist in an audience into event design.
Award-winning globalevents agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.
IBTM World is the leading globalevent for the business events and experiences industry. Designed by event planners, for event planners, IBTM World brings together over 12,000 exhibitors, buyers and attendees to do business, learn from inspirational speakers, and network with peers.
Before the big announcement of HPE and NVIDIA teaming up to create “a portfolio of co-developed AI solutions,” Neri made full use of the venue’s immersive sound and video capabilities to showcase some of the brand’s top partnerships and projects, including Purdue University’s Center for Global Soundscapes, GE Aerospace and BMW.
For example: Name of eventEvent format (virtual, in-person, hybrid) Date Time Location Purpose Expected attendance Equipment Staff Audio and visual needs Food and beverage Step 2 Event requesters submit the event request form to the appropriate person or department to approve it. of expected attendees Expected no.
Take the test now for free: [link] Globalevents and engagement agency Live Group is launching a game changing audience-profiling tool for the events industry. The information also helped us to guide our speakers and presenters in building the right content and delivering an optimum engagement approach.
One essential tool you will need is event badge printing software. The right software will enable you to design and print customized name badges at scale for all event participants, including attendees, staff, exhibitors, and speakers. ” –Meghan Delany, Mortgage Professionals Canada Pricing: Available upon request.
Elizabeth Sage is a certified personal coach, accomplished event strategist and speaker. She is head of education and content at Society for Incentive Travel Excellence (SITE) and adjunct faculty at SDSU Event Management Masters program.
Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz GlobalEvents , tackled the Secrets for Engaging Platform-agnostic Association Meetings. In an exclusive Smart Chat Live! Watch the entire webinar here. F2F with a Side of Digital.
These are events where all speakers are physically present at the event venue. Large events where participants are local but may not be able to attend in person. Marketingevents with various participant tiers. These are events where all speakers are physically present at the event venue.
Cvent Global Planner Sourcing Infographic 2018 GlobalEvent Planner Sourcing Infographic from Cvent While it’s not an event management ppt in the traditional sense, this infographic from Cvent’s Global Planner Sourcing Report packs as much important information into an infographic as you’ll find in any slideshare.
Speaking to an audience of event industry leaders, three key trends were showcased to help brands deliver greater results through events and marketing in 2024, by Chris Vernon-Smith, Creative Director of On Event Production Co (a subsidiary of Strata). Two examples were presented. Two examples were presented.
Lawrence Convention Center in Pittsburgh was the exclamation point on the message that business event strategists can and should be a force for good in the world. “No Business events are a platform for economic and social progress—that doesn’t have borders,” he said. Choose Speakers Wisely.
Event Tech Live, scheduled for The Old Truman Brewery in London, UK, showcases technologies from over 100 exhibitors. The conference program features speakers and topics from a broad spectrum of industry segments, including corporate events, exhibitions, concerts, festivals, and sporting events. Event Technology Awards.
Booking keynote speakers is a high-impact event decision that’s loaded with risk. Over the past few months, I’ve been conducting my own informal best-keynoter poll, reaching out to dozens of fellow event organizers to get their nominations. 9 Keynote Speakers You Want at Your Event. Lisa Bodell Speaker Reel.
Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Expo - A globalevent that strives to promote progress and foster cooperation.
UBQ Materials, developer of the world’s first bio-based thermoplastic, is helping create the first globalevent built from landfill waste. When the event is over, Palram will take them back to its plant in Israel for recycling, where it will await its next use. UBQ at PLANETech. There are better choices to make.
Meetings consultant Jeff Calmus, a former vice president of globalevent management for MetLife, agreed about the importance of managing up. Let them know what they will miss out on in terms of hotel blocks and speakers if they don’t act on a proposal right away and give a roadmap for what to expect in the months to come.”.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
For this panel, Ryan invited two event planners who, like him, are passionate about bringing events back safely: Ari Nisman, president and CEO of Degy Booking International and Degy World LLC , and Margaret Launzel-Pennes, CEO and co-founder of TBX: Total Brand Experience. Event risk assessment planning tool.
– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Eventmarketing “That’s on purpose,” Endean said. “We We have the same needs in the industry that keep us up at night.”
Effective communication and thorough preparation ensure a seamless and impactful keynote and speaker presentation. A pre-event call with your speakers is an invaluable step in the event planning process. Here are eight critical elements to cover during these calls to guarantee a successful event: 1.
Slide by slide, tab by tab, line item by line item, I ensure they understand how we’re using every dollar to create an experience (or experiences, if we’re delivering a hybrid event) that is guaranteed to achieve their business goals and exceed their, and the attendees’, expectations. Save Money by Skipping Software You Don’t Need.
We’ll cover: What Is Event Management Software? How Can My Organization Choose the Best Event Management Software? Best Event Management Software Solutions With the globalevent management software market projected to reach $18.4 What Is Event Management Software?
Each speaker was chosen with help from internal and external experts to advance that day’s message in a variety of delivery methods. Annette Gregg, MPI senior vice president of experience, explained that attendees could sort and choose their journey through the day based on the topic, level of interaction, speakers and even the location.
These all describe Mambu’s market-leading banking and financial services platform. Virtual Event Technology. Mambu used EventMobi’s: Event Space Full-Service Registration. Event Objectives. Planning The Event. The feedback we got was amazing…from speakers, attendees and the production team.
Read More: Why CMPs Matter More Than Ever The SEPC at Maritz Sales and marketing services company Maritz partnered with EIC to launch the SEPC introductory course for 48 of its team members at its recent brand event, Activate. They spoke about sustainable gifting options, low-carbon menu designs and DEI in their speakers and attendees.
More than 1,000 members of the eventmarketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11.
When translation for events is utilized, planners can reach a larger audience, far beyond their English-speaking customers. Not only does that make the event far more inclusive, but it also makes it easier for non-native speakers to stay engaged during the event itself. Producing Engaging GlobalEvents.
Let’s hear a version from a renowned eventmarketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. before the event begins. Nick Borelli. How did Borelli strategies begin?
Joining the board are Elyse Dawson , CMP, senior manager of corporate events and conference center at Invesco; Susan Harding , CMP, event strategy consultant with FM Global; and Julie Wilson , CMP, assistant vice president of meeting and events with Farmers Mutual Hail Insurance Company of Iowa.
Cvent Virtual Attendee Hub : This all-inclusive platform offers websites, registration, email marketing, content management and networking engagement tools. ExVo : this live expo, meeting or event platform from Allseated integrates a virtual dimension for an immersive experience that resembles a convention floor.
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