Remove Global Events Remove Marketing Remove Speakers
article thumbnail

B-to-B Dream Team 2025: Meet Valerie Strehle

Event Marketer

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r.,

2025 279
article thumbnail

Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025

Event Marketer

Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Holograms Beam into Events

Smart Meetings

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. How do they learn?

Speakers 246
article thumbnail

IBTM World confirms speakers from Amazon, TikTok, Canva and more for Exceptional Experiences programme

Prestige Events Magazine

An exciting addition to this year’s event, titans of industry will engage with delegates on the power of AI, the importance of audience collaboration, the value of brand-building, the merits of harnessing key data, and the benefits of developing a marketing strategy around face-to-face interaction.

Speakers 264
article thumbnail

End Game: How Event Marketers are Keeping Attendees from Leaving Early

Event Marketer

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.

article thumbnail

3 Extreme Accessibility Experts Share Their Accommodation Mandates

Smart Meetings

As Megan Henshall , strategic lead for Google’s global events team and co-founder of The Neu Project, explained, helping this majority-minority community participate fully is not a compliance problem; it is a business opportunity. Most have multiple impairments, and that includes the audience and the speakers.

article thumbnail

Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead

Event Marketer

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.

Marketing 312