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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. “The Agency: Factory 360.

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3 tips for reinvigorating your event sponsorship program

Eventbase

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Therefore, it’s incredibly important that sponsors have a good experience at your event and return year after year. Here are three innovative ways to breathe new life into your sponsorship programs: 1.

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The Biggest Takeaways from the Global Event Forum – #EventIcons Episode 154

Endless Events

For the second time ever, the International Live Event Association (ILEA) held the Global Events Forum in August 2018 in Denver, Colorado. The forum brought together 30 of the brightest and biggest influencers in the events industry to delve deep into issues, challenges, and opportunities facing the event industry today.

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Your guide to event marketing: Everything you need to know in 2022

Socio Events

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. To simplify the process, here’s what you need to know about marketing and event promotion.

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14 Best Event Management Software Solutions for 2024

Eventmobi

We’ll cover: What Is Event Management Software? How Can My Organization Choose the Best Event Management Software? Best Event Management Software Solutions With the global event management software market projected to reach $18.4 What Is Event Management Software?

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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]

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Modev returns to live events and bolsters executive team

Event Industry News

Stacy England joins Modev as COO, Amanda Francis as sponsorship and exhibit sales lead, and Jaimey Walking Bear as general manager, events. . Stacy, Jaimey, and Amanda will each play an integral role in helping to shape and grow Modev’s initiatives and events, in-person and online. Stacy currently resides in Washington, D.C.

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