Event Marketer

OCTOBER 16, 2024

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]

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Event Industry News

NOVEMBER 29, 2019

It will allow organisers of large-scale events to monitor attendance. CEO, Chris Newlands, told Event Industry News: “Spelfie aims to positively disrupt the $144 billion events marketing and sponsorship industry, allowing brands to increase revenues by driving event attendees, influencers and their traffic directly to the brands’ websites.

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Event Industry News

NOVEMBER 17, 2021

The partnership will help both agencies broaden their offerings while nurturing global growth, by uniting Amplify’s reputation for insightful, strategic and creative thinking with Wonder’s outstanding design credentials and proven track record in delivering large scale B2B and B2E events, experiences, conferences and launches.

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Event Leadership Institute

APRIL 30, 2021

Strategy: Bob Bejan, Microsoft’s corporate vice president for global events, production studios and marketing community, will share how the tech giant is reorganizing its event portfolio: Which events are virtual, hybrid, or in-person—and why?

Site Selections 97

Site Selections Trade Shows Sponsorships Tech 97

Event Leadership Institute

MAY 26, 2021

Creative OmniChannel Sponsorship Solutions that Deliver Value. Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages.

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Trade Shows Sponsorships Corporate Events Speakers 98

SmartMeetings

APRIL 13, 2021

A discussion about the feasibility of hosting an event wouldn’t be complete without considering your budget. For business events, are your attendees or their companies in a position to spend the necessary dollars to attend? If sponsorship dollars are an integral part of your event income, are your sponsors in a position to invest?

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Contracts Travel Trade Shows Sponsorships 130

Bizzabo

MARCH 9, 2020

In this article, Monique Ruff-Bell (Event Director, Money 20/20 and VP of Events at Ascential plc) shares how finding a professional sponsor can lead to success in your career. I think I’ve done every job under the sun within the events profession. Career Mentorship vs. Sponsorship. How to Get a Career Sponsor.

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Sponsorships Management Events Conference 80

Hubilo Blog

MARCH 15, 2018

Come up with solutions to minimise the chances of the same issue arising in future events.?—? JJ Baker (Headhunter in The Global Events Industry). Team Checklist — The next part of deciding the event planning checklist is Building up a team and joint teamwork. To plan an event even digitally is not a single person’s task.

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Event Planning Sponsorships Advertising Speakers 83

Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. To simplify the process, here’s what you need to know about marketing and event promotion.

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Event Industry News

JULY 29, 2021

Stacy England joins Modev as COO, Amanda Francis as sponsorship and exhibit sales lead, and Jaimey Walking Bear as general manager, events. . Stacy, Jaimey, and Amanda will each play an integral role in helping to shape and grow Modev’s initiatives and events, in-person and online. Stacy currently resides in Washington, D.C.

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Bizzabo

JANUARY 15, 2019

A recent report on 2019 event trends shows that events are more effective for achieving business goals than ever before. The vast majority of marketers consider live events to comprise the most critical marketing channel over content marketing, email marketing, paid ads and other channels.

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SmartMeetings

SEPTEMBER 17, 2020

The ability to record and curate event content could bridge the gap with a company’s marketing strategy in a purposeful way. The shift to virtual could be an opportunity to elevate the strategic relevance of events within organizations by reaching more people, starting conversations and advancing the company’s goals.

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Event Industry News

FEBRUARY 25, 2019

He has a wealth of knowledge in experiential marketing across large corporate events, consumer activations, sponsorships, employee engagement and brand experience strategy, while working with some of the biggest consumer brands in the world.

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B2C B2B Sponsorships Corporate Events 56

Prestige Events Magazine

JULY 20, 2021

Companies, organisations, brands and event managers who have pro actively incorporated, championed and demonstrated diverse and inclusive elements in their events are welcome to submit an application. The panel will comprise industry leaders with vast experience and credentials in events and diversity.

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Maritz Global Events

MARCH 3, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Worth a GBP of 42.3

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Social Media Sustainability Site Selections Travel 90

Socio Events

MARCH 11, 2020

Coronavirus (COVID-19) is causing serious uncertainty in the event space, and it’s already impacting many global events. Event Industry Resources on Coronavirus. IMPORTANT: If you are a Socio customer and your event has been affected or is threatened by COVID-19, we want to help! Originally Published: 3/11/20.

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Management Trade Shows Sponsorships Government 52

Event Leadership Institute

NOVEMBER 18, 2020

The DevOps World global events typically brought these two groups together to learn how to streamline software development and see and manage an organization’s progress. This spirit of collaboration and interaction was an important cornerstone of our virtual event planning,” explained Andre Pino, VP of Marketing, CloudBees.

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Event Industry News

MAY 9, 2019

Seasholtz, CMP, director of meetings and events, Talley Management Group Inc.; and Stacey Thorp, executive director, conferences & events, Freeman. Greg Bogue, Chief Experience Architect of Maritz Global Events, as Supplier of the Year. Jennifer Gardner, creative director, Freeman, as Event Designer of the Year.

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2019 Global Events Tourism Sponsorships 61

Eventscase Blog

MARCH 19, 2024

These awards were created with the aim of recognising the role of event organising agencies as a key element in achieving the marketing and business objectives of companies. It was a gala full of music, humour and unbridled positive energy that highlighted the great work done by event agencies.

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2024 Trade Shows B2B Sponsorships 59

SmartMeetings

JUNE 5, 2020

That was obviously not possible,” said Jenn Artura, head of global events, incentives and strategic programs for the company. The marketing team can monitor every interaction to see what is resonating. The team is still working on the sponsorship model. Good Event Design Still Matters. It’s going to be okay.

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Meetings Speakers Sponsorships Conference 96

SpotMe Blog

NOVEMBER 3, 2022

Getting buy-in from leadership to fund events is a big challenge. And yet they expect your events to get bigger and better every time (as do your participants). In this must-read blog post, we’ll explain why having a detailed event budget template is key to running successful events.

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Glow Global Events

OCTOBER 19, 2022

Three ways to maximize online events to achieve financial goals. For nonprofits and charities, donations and sponsorship have always played a vital role in the pursuit of various causes and missions. A clear marketing strategy is absolutely essential. And contact us today to discuss plans for your next event.

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Financial 2022 Social Media Sponsorships 52

Eventscase Blog

NOVEMBER 29, 2023

This trip not only gave them an opportunity to explore the latest innovations in event technology but also allowed them to establish valuable connections with other professionals in the field. These event managers visited the stands of the most innovative tech companies and learned about their proposals firsthand.

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Event Tech Tech Healthcare Trade Shows 59

Maritz Global Events

NOVEMBER 4, 2019

Do you need to find new sources of income for your events? While sponsorships have been prevalent for a long time, there are other ways to generate more revenue, including digital and print options that might surprise you. Research Finds Sponsorships are Still Relevant. Give attendees a deal on your next event.

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Bizzabo

MAY 15, 2020

Last week, Bizzabo brought thousands of event professionals together for the (Almost) IN-PERSON virtual experience. As a marketer at an events company, I understand first-hand the unprecedented impact COVID-19 has had on us all—personally and professionally. Remember the Human Aspect of Interactions to Combat Digital Fatigue.

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Speakers Events Technology Marketing 92

Bizzabo

APRIL 5, 2021

Virtual events have all but taken over the industry in the past year, and while expert predictions on hybrid note a potential shift coming in the near future, the time to monetize your virtual events is now. And because virtual event budgeting leaves more wiggle room, finding the pricing sweet spot could get you back in the black.

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2020 Events Sponsorships Speakers 68

International Institute of Event Management

JANUARY 13, 2017

This event gathers senior-level representatives from the region’s leading power producers, power plants developers, regulators, traders, financiers and market analysts for discussions and debates about the future of the region's energy mix. . The theme of the event was “maintaining energy security cleanly in a stalled market place.”

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Event Planning Contracts Social Media Sponsorships 40

Event Industry News

FEBRUARY 15, 2022

The development and implementation of these sustainable strategies at the OVO Arena Wembley will be backed and bolstered by social responsibility platform ASM Global Acts, which pledges the venue operator’s commitment to protecting the environment.

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Sustainability 2022 Entertainment Venues 72

PCMA Convene

AUGUST 20, 2024

I see more events going the direction of planning smaller informal events and perhaps accepting that other, already formed groups will look after themselves or value their free time more.” — Greg Carew “Award ceremonies can definitely be reworked.

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Speakers Food and Beverage Conference 2024 96

Bizzabo

DECEMBER 19, 2018

Looking for an event or experiential marketing agency? We've compiled the most comprehensive list of UK event agencies on the internet for 2019. From experiential to event marketing to event production to event planning, this agency list will have everything you're looking for. Look no further.

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2019 Travel Corporate Events Advertising 64

Bizzabo

AUGUST 1, 2019

But did you know it's also an events powerhouse? In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. Key Takeaway: What can you do to ensure your events are constantly breaking new ground and staying at the forefront of your industry? Source: IBM.

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Speakers B2B 2019 Technology 56

Maritz Global Events

OCTOBER 29, 2019

Not only was the sponsorship deal in jeopardy, but our guests’ safety was compromised. That night—and several weeks following—our event planners had some in-depth conversations about the failed security and what we could improve moving forward. The most significant changes happened during the 2019 event.

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Sponsorships 2018 2019 Events 56

Bizzabo

AUGUST 20, 2018

INBOUND 2018 is one of the biggest marketing events of the year. We spoke with 15 experienced marketers to glean best practices and tips for getting the most out of this major happening. While the below responses are inspired by INBOUND, they can easily be applied to other event you attend, as well.

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Event Leadership Institute

JANUARY 31, 2018

Director of Events | Alliance Defending Freedom | Scottsdale, AZ. Events Manager | Creative Circle | Scottsdale, AZ. Director, Event Operations | streamlinevents, inc. Marketing Internship | Wow! Events | Huntington Beach, CA. Event Producer / Planning Asst. Events | Huntington Beach, CA.

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Maritz Global Events

OCTOBER 17, 2019

Using this as part of your marketing can help build excitement and anticipation for an event. Most events try to “wow” during the opening and closing events, but are we neglecting the middle? Doing something fun and interactive halfway through would be an exciting way to inject novelty and surprise into your event. .

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Sports Social Media Entertainment Events 58

Bizzabo

AUGUST 16, 2019

Cisco is also a leader in the events space. The company hosts many highly regarded conferences, trainings, and experiential marketing events each year. In this article, we'll look at 12 of them and analyze the corporate event management tactics that make them so successful. The event's content is totally up to you.

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Social Media Telecommunications 2019 Technology 48

Socio Events

OCTOBER 11, 2022

Ironically, this transition helped event organizers realize the potential that online formats have in the event planning industry. Propelled by these possibilities, the global events market is expected to surpass $2 trillion by 2028, according to Verified Market Research. Budgeting for the event.

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