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Identity, a leading brand experience agency within The Human Network, announces the appointment of Martin Fullard as Marketing and Communications Director, marking a significant enhancement to its senior leadership team.
EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-GlobalEvents, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r.,
Additionally, the report points to the industry’s growing focus on sustainability and technological innovation. With an increasing emphasis on carbon neutrality and integrating new technologies like AI, the UK is positioning itself to remain competitive in the globalevents landscape.
More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.
Stephanie Miller, sustainability concierge, will guide hotel guests to their most sustainable visits Marriott Marquis Washington, DC is one of the District of Columbia’s largest LEED Silver-certified hotels, and true to its green nature, it has rolled out a new sustainability program , right in time for its 10th anniversary.
Impact XM shares seven sustainable action areas for planning green meetings Globalevent and experiential marketing agency Impact XM believes that sustainability is not an end goal, but a practice. Smart Meetings spoke with Heather Griffin, vice president of marketing at Impact XM, to learn more.
EM sat down with Stacey Gromlich , senior director-audience engagement and globalevents at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on EventMarketer.
Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on eventmarketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.
That spending directly supports local jobs, sustains small businesses, and fuels the economymaking inbound travel the largest service export for the United States. Read More: Celebrate World Tourism Day What is the biggest challenge to growing incoming global travel? tourism ecosystem. Department of Commerce, he said.
5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future. The post Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023 appeared first on EventMarketer.
These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at EventMarketer. Alex Sapiz, VP-GlobalEvents, Cisco.
1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If They have to give two hours instead of two days to fly in, so it’s sustainable,” she says. Holograms as Speaker Catcher “The No. How do they learn?
Identity is a full-service live events agency with over 20 years of experience delivering large-scale globalevents, including COP26, the G7 and NATO Summits, working closely with clients to create impactful experiences.
And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions. Tip: AI may help eventmarketers better predict their own attendees’ budgetary needs and help plan or adjust event program schedules accordingly.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Sustainability steps matter.
Among standout topics that came up in hours of conversations with our B-to-B Dream Team honorees this year was the evolving workforce, AI adoption and sustainability that’s actually actionable. Trevor Drewry, Head of EventMarketing, Webflow Use digital to complement IRL experiences. Consider ditching swag.
The Sustainable UK Events Industry 2050 – A reality or just a dream? The globalevents industry was valued at USD 886.99 Billion in 2020, and the industry is expected to double in value by 2028 (Verified Market Research 2020). So how do we get there?
A group of major event brands, led by ICE (In-house Corporate Events), is calling for event industry input into the continued development of an eventsustainability measurement tool that will be free of charge and applicable for every event. The data will also be attributed on an event-by-event basis.
Key 2024 Event Tech Trends Unveiled at Strata’s Insight Event Attendees at the Strata Insights event, at The Ned in London before Christmas, were treated to a preview of some of the most important tech trends which will shape the events industry in 2024 and beyond.
Meeting Professional Continuing Education Includes Sustainability Certification Meeting professionals are taking sustainability more seriously than ever before. Whether you’re incorporating sustainable measurements into your RFPs, tracking down low-carbon menus or combing through LEED certified venues, you know you’re a green planner.
He brings a dedication to sustainability and social impact with purpose-led initiatives, and has been recognized as one of Rosewood’s Impact Trailblazers. Smith brings over 15 years of experience to her new role as director of sales and marketing.
One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of globalevents. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a GlobalEvent? Increased attendance.
UBQ Materials, developer of the world’s first bio-based thermoplastic, is helping create the first globalevent built from landfill waste. We can supply the most climate-positive kind of plastic material…that are used in event production.”. Just] because something is natural [doesn’t] mean it’s sustainable.
Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz GlobalEvents , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Fuel Attention: Attendees are asking for healthy sustainable food options.
As the camera zoomed out to the view of Earth from space, the narrator said, “AI holds the key to unlocking infinite possibilities for our planet,” the main theme of the event, and went on to deliver a video experience on the brand’s key topics, such as sustainability and leveraging knowledge from experiments in space.
The refreshed end-of-fiscal-year celebration also boasted a music festival-themed kickoff, customized team off-sites, a TV channel broadcasting event content, live art and a very memorable general session, among highlights. The company stood up a mock storefront and encouraged employees to participate in various challenges.
Read More : Soundings CEO on Gen Z Meeting Planners Navigating Post-Covid Job Market What was your biggest “aha” moment? In 2025, my primary goal is to expand my event planning company by elevating client experiences and scaling my business sustainably.
We’re mindful of both protecting and leveraging the show’s strong business legacy while making sure we offer the market an event experience that’s fit for the times we’re all working in,” Bauer continued. One element that will be enhanced is the sustainability village that debuted in 2019.
Maritz GlobalEvents Wellbeing Leader Rachael Riggs reported that the sustainability challenge executed in partnership with Heka Health from IMEX Frankfurt was back on and very popular. Stevens is a four-time winner of Fittest male #Eventrprof and earned a Delos Wellness for Meetings and Events certificate. Plan Ahead.
In fact, according to a trio of meeting professional experts, taking care of yourself is even more important when you are the one charged with caring for your attendees.
Sustainability should now be top of the agenda when planning events and experiences. In this feature we showcase suppliers who are environmentally responsible, check them out here and contact them to take your future events to the next level. Actavo Events puts Sustainability centre stage. million litres per year.
Positive Impact Events is empowering its 1,400 strong community of Ambassadors to raise funds that will support the creation of a science-based carbon target and reduction framework, a requirement to ensure future generations can still attend events. million event professionals. I really want it to happen”.
Cvent (Nasdaq: CVT), a market-leading meetings, events, travel and hospitality technology provider, is one of several key industry leaders supporting and helping fund the beta version of the sustainability web app: SAM , which was recently launched by In-House Corporate Events (ICE).
– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Eventmarketing “That’s on purpose,” Endean said. “We EIC People & Planet Theater will host short-form content around sustainability and EDI case studies.
Organisers Event Industry News (EIN) are excited to announce that they have partnered with global trade show and event company GlobalEvent Specialists (GES) EMEA.
For this new generation of selective attendees, eventmarketers have a “responsibility” to understand why people are coming and help make sure they have personalized experiences across every element on offer. Hot topics at the show included AI for business, security, sustainability, hybrid cloud and what’s next in computing.
Consider what we can achieve once freed from mundane tasks,” Janette Roush , Executive Vice President, Marketing and Digital, New York City Tourism + Conventions “I knew I belonged in the meetings industry after a life-changing car accident.
Creative Communications Group, DRPG , and experience design company, Maritz GlobalEvents, have announced a new global alliance – MORE THAN EXPERIENCE – that promises to revolutionise the communications industry and the way experiences are designed, created, executed and measured.
Award-winning globalevents agency emc3 today announce certification as a B Corporation (B Corp). Eighteen months ago we onboarded a dedicated Sustainability Consultant, reflecting our long-standing vision and commitment to a […]
The Harvard Business School credits the 1990’s as when sustainability in business finally came to meet head-on the longer term trend in consumer society. So why has it taken the events industry so long to engage with this topic? 2020 forced us all in events to press both PAUSE and FAST FORWARD at the same time.
GlobalEvent Mates is a digital platform and search engine, designed to connect DMCs, full- service/specialised agencies and event related professionals to one another in one location. The GlobalEvent Mates team filters out all these recognizable features of the agencies and promotes them constantly on all known digital media.
A Greener Future (AGF), the not-for-profit company committed to helping events, festivals and venues around the world to become more sustainable, announce their Autumn training schedule with events taking place in London and Manchester.
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