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The Sustainable UK Event Industry in 2050

Gallus Events

The Sustainable UK Events Industry 2050 – A reality or just a dream? The global events industry was valued at USD 886.99 Billion in 2020, and the industry is expected to double in value by 2028 (Verified Market Research 2020). So how do we get there?

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Tips and Takeaways from the 20th Experiential Marketing Summit

Event Marketer

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

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Global Event Planning: How It Differs From Your Run of the Mill Event

SpotMe Blog

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event? Increased attendance.

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Smart Moves: Marriott Marquis Washington, DC Appoints Sustainability Concierge

Smart Meetings

Stephanie Miller, sustainability concierge, will guide hotel guests to their most sustainable visits Marriott Marquis Washington, DC is one of the District of Columbia’s largest LEED Silver-certified hotels, and true to its green nature, it has rolled out a new sustainability program , right in time for its 10th anniversary.

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Sustainability as a Practice

Smart Meetings

Impact XM shares seven sustainable action areas for planning green meetings Global event and experiential marketing agency Impact XM believes that sustainability is not an end goal, but a practice. Smart Meetings spoke with Heather Griffin, vice president of marketing at Impact XM, to learn more.

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Identity strengthens leadership team with appointment of industry specialist Martin Fullard as Marketing and Communications Director

Prestige Events Magazine

Identity, a leading brand experience agency within The Human Network, announces the appointment of Martin Fullard as Marketing and Communications Director, marking a significant enhancement to its senior leadership team.

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End Game: How Event Marketers are Keeping Attendees from Leaving Early

Event Marketer

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.