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Gavin Brennan Gavin joins Davis Events Agency from Keywords Studios – a Global gaming tech company now valued at over $2bn and one of the biggest gaming tech companies in the world, and was previously in a senior role in Websummit, leading one of the world’s biggest tech conferences and expos.
As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic.
The 2024 NACS Show, a globalevent for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. The icy-cold vibe of the exhibit did right by the cool tech, and pouring the samples into the ice sculpture to chill made for an engaging and delicious experience.
More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.
EM sat down with Stacey Gromlich , senior director-audience engagement and globalevents at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on EventMarketer.
Marketing now demands tech, data science, and behavioural science Marketers must adapt event strategies to foster a culture of belonging We’re all in the powerful business of distinction What do King Charles III and Ozzy Osborne have in common? You would think not a lot, but they do share several traits.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on eventmarketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.
1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If Holograms as Speaker Catcher “The No. They have to give two hours instead of two days to fly in, so it’s sustainable,” she says. How do they learn?
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Key 2024 EventTech Trends Unveiled at Strata’s Insight Event Attendees at the Strata Insights event, at The Ned in London before Christmas, were treated to a preview of some of the most important tech trends which will shape the events industry in 2024 and beyond. Two examples were presented.
SXSW is a major film, music and techevent held every year in downtown Austin, Texas for the last 34 years. Offering brand new speaker content to anyone who might want to watch, and showing leniency to 2020 badge holders is a great way for the event organizers to build goodwill while they rebuild the event for next year.
The most authoritative 2019 tech conferences directory on the web. Searching for top technology events to attend in 2019? Scouring the internet for event information could be an overwhelming task. This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries.
The rebranded Canadian summit marks parent company Web Summit’s expansion into North America and adds to a growing global portfolio of events, which includes its flagship tech conference in Lisbon, Portugal; Web Summit Rio in Brazil; Web Summit Qatar; and RISE in Hong Kong. Email Juanita.
As Megan Henshall , strategic lead for Google’s globalevents team and co-founder of The Neu Project, explained, helping this majority-minority community participate fully is not a compliance problem; it is a business opportunity. It’s more than a checkbox; you need to personalize the experience to remove barriers,” she said.
Our motto is that technology transforms the everyday for everyone,” says Stacey Gromlich, senior director-audience engagement and globalevents at Siemens. “We Photo Credits: Freeman The post CES 2024 Coverage: How Siemens Builds Stories into its Exhibits appeared first on EventMarketer.
The good news for eventmarketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. “The AI could help companies analyze T&E on a ‘much more granular level.’ percent increase in hotel rates.
Award-winning globalevents agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.
Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years.
IBTM World is the leading globalevent for the business events and experiences industry. Designed by event planners, for event planners, IBTM World brings together over 12,000 exhibitors, buyers and attendees to do business, learn from inspirational speakers, and network with peers.
The refreshed end-of-fiscal-year celebration also boasted a music festival-themed kickoff, customized team off-sites, a TV channel broadcasting event content, live art and a very memorable general session, among highlights. They went to town just beating the crap out of this old tech, which to me was another symbol,” Strickler-Vazquez says.
The globaleventmarketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Event on Ivy Tech Community College campus in Sellersburg; Photo credit: Courtney Cantor.
But Microsoft’s LinkedIn is not alone in big tech companies moving into the space. Read more about eventtech consolidation in Tech Mergers Could Simplify Virtual Meeting Management. Or will a lack of choice force event designers to compromise to fit into the box? billion after raising $400 million in March.
EventTech Brief is proud to be a media sponsor for EventTech Live (November 6-7) and the Event Technology Awards (November 6) in 2019. EventTech Live, scheduled for The Old Truman Brewery in London, UK, showcases technologies from over 100 exhibitors. Event Technology Awards.
In July 2014, Dr James Morgan, Principal Lecturer at the University of Westminster set up the EventTech Lab. The idea in setting up the virtual incubator, was to help and mentor start up event technology companies wanting to get into the event space, globally. They joined the lab community in 2017.
Ang joins events management and engagement agency Live Group from globalmarket intelligence firm IDC, bringing with him a wealth of experience in international account management spanning across key markets in North America, Hong Kong, China, Japan and Southeast Asia.
ILEA UK Chapter has outlined its educational strategy and key themes for the next 12 months, once again looking to start a conversation about the future of the events industry and the role of experience. The main themes are Millennial and Centennial Mindsets, Creative Play and GlobalEvent Technology Trends.
This is just one of the examples from a new Million Dollar Event Planning Career learning course by former Google marketingEvents leader and author of “The Art of Event Planning” Gianna Cardinale Gaudini. Read more tips for negotiating contracts amid Covid. . The constant through all of this?
The first EventTech Live (ETL) US & Canada wrapped on Thursday 10th June, content keeping to the high mark set on days one and two, Top Tech to Embrace to Achieve Effective Gamification and Back to the Future, Perhaps among the sessions and Canapii winning gold in the coveted Start-Up Competition. Podium finishers.
Based in Boston, Massachusetts, Devin Cleary is the VP of globalevents at award-winning digital platform Bizzabo – multiple-winner of the EventTech Awards ’ coveted People’s Choice gong. Cleary also looks at in-person sponsorships and how the eventmarketing landscape has changed over the longer term – from 2010 on.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. Build on firm hybrid foundations.
EventTech Live (ETL) London, the leading globalevent technology expo, is thrilled to announce a dynamic new partnership for 2024 with Premagic, an AI-powered eventtech platform designed to revolutionize organic eventmarketing.
Heidi is also the creator of “The digital trip”; an innovative, immersive virtual event concept and deep-dive strategy, redefining destination marketing, virtual incentives and corporate collaboration platforms. How long have you worked in the events industry and what keeps you interested in it? Best (and worst?)
From around the world, announcements of dates and places for bringing tech minds together F2F have started to trickle in. By the end of the year, he had hired someone full-time as a field marketer to manage the experiences. The post Tech Meets the Future appeared first on Smart Meetings.
Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Expo - A globalevent that strives to promote progress and foster cooperation.
Globalevent industry PPC specialist firm, Tag Digital , has been announced as the first ever sponsor of EventTech Live’s (ETL) new MarTech Stage. The stage has been introduced to provide a dedicated area for speakers and panellists to discuss the technology used for eventmarketing.
Tag Digital was delighted to be crowned the winner of ‘Best Use of Technology to Market an Event’ at the 2017 EventTech Awards Tag Digital specialises in PPC within in the globalevents sector, running campaigns in 46 countries, multiple languages and various time zones.
The planners will need to know what they are shopping for and how to provide their clients with the correct platform and tech support to run their online portion of the events. It also means adding the tech team to the space and incorporating and embracing the online event timeline. Melissa Park, GlobalEvent Producer.
The globalevents industry is growing more and more every year. And with that growth is the need for event technology that will enable planners to meet the needs and expectations of attendees. Here are seven specific ways digitization is benefiting the event planning experience. Event management tools.
The Hubb Platform powers virtual, onsite, and hybrid events that bring brands to life and drives business growth by streamlining time consuming processes, mining profitable insights, boosting engagement, and improving ROI.
Heading east to EventTech Live (ETL) was natural enough, but to ExCeL? For all the inspiration, direction and true sustainability eventtech delivered through lockdown-era, the inspirational and the inspired are clearly delighted to be back in-person, under one huge roof. The exhibition superhighway?
We’re mindful of both protecting and leveraging the show’s strong business legacy while making sure we offer the market an event experience that’s fit for the times we’re all working in,” Bauer continued. Visitor buyers are also markedly more senior (by role) than at the same point in 2019.
Large events where participants are local but may not be able to attend in person. Marketingevents with various participant tiers. Events that need to reach a wider audience. Hybrid event platform. In this type of hybrid event, cross-audience interactions are limited. Marketing content that can be reused.
The globalevent management software market was valued at $6.4 In less than ten years, the eventtechmarket will nearly double. It’s clear that AR and AI are both already mainstream, even though the event industry is still playing catch-up. Artificial Intelligence at Events. billion by 2022.
EventTech Live (ETL) Las Vegas will take place next spring rather than this summer. Adam Parry, co-founder of EventTech Live, comments: “The appetite for ETL Vegas is there, no question, and the dice may have fallen for us. EventTech Live Summit: June 8, 2022. EventTech live London: November 15-17, 2022.
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