Event Marketer

JUNE 14, 2021

Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Event marketers often operate under the assumption that attendees need more to see value.

Event Marketing 358

Event Marketing Marketing Food and Beverage Travel 358

EventMB

JANUARY 24, 2024

Skift Take: Through its acquisition of MGME, InteleTravel is looking to leverage its leisure travel experience to grow in the meetings and incentives market. Andrea Doyle Read the Complete Story On Skift Meetings

Global Events 214

Global Events Travel Meetings Marketing 214

Smart Meetings

NOVEMBER 26, 2024

As Megan Henshall , strategic lead for Google’s global events team and co-founder of The Neu Project, explained, helping this majority-minority community participate fully is not a compliance problem; it is a business opportunity. Her father had cerebral palsy, which brought its own needs.

Transportation 246

Transportation 2024 Contracts Speakers 246

Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.

Marketing 312

Marketing 2020 Event Marketing Speakers 312

Smart Meetings

NOVEMBER 30, 2022

The acquisition of IME Connect follows the merger of Miami-based A-Plus Meetings & Events and Utah-based Columbus Travel into M-Plus Global Events earlier in 2022. The way companies join forces at this point in the recovery may not follow traditional models of hostile takeovers and mass mergers. Newest Acquisition.

Meetings 264

Meetings Global Events Contracts Travel 264

Smart Meetings

SEPTEMBER 27, 2024

And while you’re here, catch up on the latest news in travel advisor tech, the launch of a new Reed & Mackay division and brand-new research on the customized travel market. Recent research by HTF Market Intelligence analyzed the approaches of these companies, which included a focus on adventure, culture and luxury.

Travel 130

Travel Hotels 2024 2025 130

Smart Meetings

SEPTEMBER 27, 2024

And while you’re here, catch up on the latest news in travel advisor tech, the launch of a new Reed & Mackay division and brand-new research on the customized travel market. Recent research by HTF Market Intelligence analyzed the approaches of these companies, which included a focus on adventure, culture and luxury.

Travel 130

Travel Hotels 2024 2025 130

Attendease

SEPTEMBER 28, 2020

As abrupt as it was, the shift to virtual programming hasn’t been all bad news for event managers; as HubSpot has shared, “Being online allows us to invite more people to be part of the INBOUND community. With travel costs eliminated we can reach attendees all around the globe. INBOUND (Boston, MA - September 22-23).

Global Events 221

Global Events Speakers 2020 Tech 221

Smart Meetings

JANUARY 28, 2022

He has held sales and marketing directorships at The Ritz-Carlton Maui, Kapalua, Starwood Hotels & Resorts in Maui, The St. He has also worked in management roles for Visit Oakland, San Francisco Travel Association, Park Central Hotel in San Francisco and others. Decker has spent more than 10 years in luxury hospitality sales.

Hospitality 246

Hospitality Food and Beverage Tourism Hotels 246

Prestige Events Magazine

SEPTEMBER 13, 2024

Identity is a full-service live events agency with over 20 years of experience delivering large-scale global events, including COP26, the G7 and NATO Summits, working closely with clients to create impactful experiences. In 2023, the Emirate recorded 1.22 In 2023, the Emirate recorded 1.22

Tourism 264

Tourism 2023 Sustainability Financial 264

Smart Meetings

SEPTEMBER 24, 2021

Darcy is director of marketing and communications for Grand Geneva Resort & Spa in Lake Geneva, Wisconsin. Before Grand Geneva, Darcy spent six years with White Lodging Services in Merrillville, Indiana, where she was corporate senior marketing manager. Innov8 Meetings + Events named Castellanos director of global events.

Hotels 246

Hotels Retail Hospitality Tourism 246

Event Marketer

FEBRUARY 26, 2025

For Webflows annual flagship event, Webflow Conf, which has seen a marked uptick in newbies, organizers directly ask attendees if its their first time attending during pre-event registration, then do their own number crunching to supplement it. But then on the back end, we’ll also look at past attendee lists as a backup measure.

Conference 200

Conference 2024 Food and Beverage Event Apps 200

Smart Meetings

JULY 19, 2024

He will spearhead operational excellence and drive strategic initiatives to elevate Timber’s portfolio, overseeing all aspects of operational management, estate sales, marketing, partnerships and human resources. Smith brings over 15 years of experience to her new role as director of sales and marketing.

Hospitality 246

Hospitality Hotels 2025 Sustainability 246

Smart Meetings

JANUARY 24, 2025

Elizabeth Sage is a certified personal coach, accomplished event strategist and speaker. She is head of education and content at Society for Incentive Travel Excellence (SITE) and adjunct faculty at SDSU Event Management Masters program.

2025 130

2025 Event Planning Travel Meetings 130

Smart Meetings

AUGUST 2, 2024

He brings over 25 years of experience and passion for the hospitality industry and global travel, and is known for his skill in elevating operational performance and leading teams with strong staff engagement that have incredible guest satisfaction ratings. Richardson takes on the role of director of sales, marketing & events.

Hospitality 246

Hospitality Hotels Insurance Corporate Events 246

Smart Meetings

APRIL 18, 2024

The sustainability program is designed to assist guests and meeting planners in developing a deeper understanding of their carbon footprint while traveling. She has served as an ardent steward of climate-positive business.

Sustainability 246

Sustainability 2011 2015 Banking 246

Smart Meetings

JANUARY 14, 2022

Dallas hospitality management company Makeready added Hafer to the team as director of global group sales. Hafer has served in sales and event management and marketing for the past 15 years, most recently as director of group sales at The Beekman, A Thompson Hotel in New York City. Tiffany Alves Hafer. Bree DiBernardo.

Tourism 246

Tourism Hospitality Food and Beverage Hotels 246

Smart Meetings

NOVEMBER 17, 2022

Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz Global Events , tackled the Secrets for Engaging Platform-agnostic Association Meetings. In an exclusive Smart Chat Live! Watch the entire webinar here. F2F with a Side of Digital.

Association Meetings 246

Association Meetings Meetings Trade Shows B2B 246

Smart Meetings

OCTOBER 28, 2022

Maritz Global Events Wellbeing Leader Rachael Riggs reported that the sustainability challenge executed in partnership with Heka Health from IMEX Frankfurt was back on and very popular. Stevens is a four-time winner of Fittest male #Eventrprof and earned a Delos Wellness for Meetings and Events certificate. Plan Ahead.

Food and Beverage 244

Food and Beverage Global Events 2023 Sustainability 244

Social Tables

APRIL 16, 2019

“Bleisure” will be bigger than ever – Citing statistics from Destination International, Berger reports that more and more attendees are looking at conferences and tradeshows as an excuse for leisure travel. Looking for an event marketing ppt?

Event Management 120

Event Management Marketing Management 2028 120

Smart Meetings

FEBRUARY 23, 2023

Traveling for a conference is no longer an excuse to abandon your mental health and physical well-being goals. In fact, according to a trio of meeting professional experts, taking care of yourself is even more important when you are the one charged with caring for your attendees.

Meetings 241

Meetings Financial Hotels Global Events 241

SmartMeetings

OCTOBER 14, 2019

A newly released Incentive Research Foundation 2019 Trends Study showed that incentive travel is an increasing priority in a world where acquisitions are creating bigger companies, and getting teams producing together quickly is essential to making the deal pencil out. Market Driven. market volatility and a tightening U.S.

Travel 75

Travel 2019 Hotels 2018 75

Smart Meetings

MAY 16, 2022

With 20 years of hospitality and business development experience, Arrogante most recently worked for Maritz Global Events as its global event strategist. With almost a decade of hospitality experience, she has been sales and events manager at Zemi Beach House in Anguilla and gained marketing experience at Hotel St.

Food and Beverage 235

Food and Beverage Hospitality Tourism 2004 235

Eventmobi

JUNE 23, 2020

We asked Event Planners if they are planning to incorporate a hybrid strategy for events going forward, and if yes, to share their insights into how that will work. With attendees no longer limited by travel costs or schedule conflicts, you can reach all over the world to find attendees.

Events 362

Events Travel Trade Shows Food and Beverage 362

Event Farm

MAY 5, 2021

View the session recording Finding an event location. Reopening tracker that describes travel, gathering, and mask restrictions by state. Event risk assessment planning tool. 90-day global event tracker. The Playbook provides a sample event code of conduct. Gaining attendee confidence .

2021 306

2021 Event Planning Insurance Transportation 306

Smart Meetings

JANUARY 10, 2019

“No economic good will be successful if we don’t have social good,” said Sherrif Karamat, PCMA president and CEO, in a small breakout room before the final speaker (more on actor Geena Davis later) took the stage to address the approximately 3,800 people who traveled from 36 countries to be there for the flurry of networking and education sessions.

Speakers 227

Speakers Social Media Tourism Travel 227

Event Marketer

JANUARY 30, 2023

“We’ve always been seen as an industrial, manufacturing, engineering company, but over the years, we have really developed into a technology company that transforms everyday lives, so that human or personal perspective has been missing for a long time,” says Stacey Gromlich, director-audience engagement and global events at Siemens.

Sustainability 246

Sustainability 2023 Automotive Fashion 246

Event Industry News

JANUARY 24, 2024

InteleTravel, an integrated travel distribution group built on the longtime mega-host travel agency, announced today it has acquired MGME (McVeigh Global Meetings & Events), a leading full-service global events agency with over 30 years of expertise in event planning, strategic meeting management, incentive travel programs and creative production, (..)

Global Events 59

Global Events Travel Events Event Planning 59

Smart Meetings

NOVEMBER 9, 2023

Impact XM shares seven sustainable action areas for planning green meetings Global event and experiential marketing agency Impact XM believes that sustainability is not an end goal, but a practice. Smart Meetings spoke with Heather Griffin, vice president of marketing at Impact XM, to learn more.

Sustainability 263

Sustainability Transportation Meetings Education 263

Prestige Events Magazine

MAY 6, 2022

A group of major event brands, led by ICE (In-house Corporate Events), is calling for event industry input into the continued development of an event sustainability measurement tool that will be free of charge and applicable for every event.

Sustainability 130

Sustainability Travel Corporate Events Global Events 130

Smart Meetings

JULY 29, 2022

She brings more than 18 years of hospitality and destination sales experience with Hyatt Hotels, and has held leadership roles in food and beverage and events, as well. Most recently, Sullivan served as director of sales and marketing at Manchester Grand Hyatt in San Diego, California. Ali Moussa. Jennifer Duffy. Milet Lukey.

Food and Beverage 130

Food and Beverage Tourism Hospitality Hotels 130

Smart Meetings

OCTOBER 6, 2022

Bruni-Perkins is executive vice president and chief marketing officer of San Francisco Travel Association. Before this appointment, Bruni-Perkins served as SF Travel’s interim chief marketing officer and senior vice president of global marketing communications. She serves on the U.S. Dave Walsh. Georgetown.

Ecommerce 130

Ecommerce 2011 Hotels Hospitality 130

Smart Meetings

AUGUST 23, 2023

– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We We have the same needs in the industry that keep us up at night.”

2023 246

2023 Trade Shows Sustainability Education 246

GEVME

JULY 16, 2021

This course comes as part of NYP’s ongoing educational partnership with GlobalSign.in (GEVME’s parent company) to nurture Singapore’s MICE (Meetings, Incentives, Conventions & Exhibitions) industry capabilities and foster the next generation of event managers.

Event Management 156

Event Management Management Education Hospitality 156

Smart Meetings

JUNE 5, 2023

Marriott’s Chief Sales and Marketing Officer for the U.S. The return has been uneven depending on the region and the industry. and Canada Julius Robinson clarified that banking, finance and medical groups are returning with more small, regional meetings.

Technology 246

Technology Hospitality Hotels Airlines 246

Event Industry News

DECEMBER 7, 2022

James C Morris joined full-service event and experiential marketing agency Impact XM, where he is now VP client service, at the beginning of 2018 – bringing nearly 12 years of industry experience at Atlantic Exhibits with him. Have things bounced back as predicted and what the driving factors are if so. Much more too, of course.

Global Events 64

Global Events 2018 2021 Travel 64

Eventmobi

JULY 18, 2019

The global events industry is growing more and more every year. And with that growth is the need for event technology that will enable planners to meet the needs and expectations of attendees. Here are seven specific ways digitization is benefiting the event planning experience. Paper Brochures. Goodie Bags.

Event Apps 199

Event Apps Advertising Tech Social Media 199