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B-to-B Dream Team 2025: Meet Valerie Strehle

Event Marketer

Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva.

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EMS 2025 Opens up with Workshops, Meow Wolf and the 23rd Annual Ex Awards

Event Marketer

There were community meetups for a range of groups, including those new to the industry, international attendees and marketers who produce global events, EMS first-timers, sustainability champions, EDPA members, and the inaugural gathering of members from our Experiential in Color Mentorship Program.

2025 212
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Smart Moves: Marriott Marquis Washington, DC Appoints Sustainability Concierge

Smart Meetings

Stephanie Miller, sustainability concierge, will guide hotel guests to their most sustainable visits Marriott Marquis Washington, DC is one of the District of Columbia’s largest LEED Silver-certified hotels, and true to its green nature, it has rolled out a new sustainability program , right in time for its 10th anniversary.

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Building a Circular Economy in Events: How Two Major Meetings Reimagined Sustainability

PCMA Convene

Attendees volunteered in the Sustainability Hub at Greenbuild in Philadelphia, PA. Business events have long been designed with this one-off/single-use mentality. Gilham said the message is conveyed that its a sustainability not a budgetary decision. How can we adopt more of a reduce, reuse, recycle approach?

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Holograms Beam into Events

Smart Meetings

Read More : What to Expect When Booking A-List Event Speakers Cameron says the Encore team has worked with speaker bureaus and certain keynotes who initially would say they don’t have the time. They have to give two hours instead of two days to fly in, so it’s sustainable,” she says.

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Tips and Takeaways from the 20th Experiential Marketing Summit

Event Marketer

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Sustainability goals.

Marketing 360
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New Report: IMEX 2022 Reached Net Zero Carbon Events Goals

Smart Meetings

IMEX America Moves Toward a Sustainable Events Future IMEX America 2022 was the greenest one yet. A detailed report prepared by MeetGreen explained how the largest industry event made progress toward its Net Zero Carbon Events goal while pointing to even more improvements IMEX and other event organizers can make in the future.

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