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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. Lynch says Lacoste sees the Miami Open as a global event, with the U.S. Agency: Factory 360.

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10 Things We’re Fired Up for at EMS 2025

Event Marketer

Community meetups for those new to the industry, international attendees and marketers who produce global events, EMS first-timers, sustainability champions, EDPA members, and the inaugural gathering of members from our Experiential in Color Mentorship Program , are all on tap.

2025 207
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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. “We choose a [U.S.] So we’ve never intended SEPHORiA to exist in one market, exclusively.

2024 304
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FFAIR Closes Financial Year with 150% ARR Growth Milestone

Event Industry News

FFAIR, the award-winning exhibitor and sponsorship management platform, has capped off an outstanding financial year by achieving a milestone of 150% annual recurring revenue (ARR) growth. This significant achievement underscores FFAIRs rapid expansion and increasing adoption across the global events industry.

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Use Event Sponsorships To Stretch Your Budget Dollars Further

Maritz Global Events

The search for innovative ways to reduce your event’s costs and increase revenue is not a new concept. Neither is the use of event sponsorships to achieve these goals. This sponsorship strategy wins big points for relevance and bottom-line impact. Challenges and Opportunities of Event Sponsorships .

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Introducing the 2021 Event Planning Playbook

Event Farm

Event risk assessment planning tool. 90-day global event tracker. These tools, updated in real-time, provide the information you need as you evaluate potential locations for your event. Selecting an event venue. Tracking event, venue, and vendor staff. Mask monitoring.

2021 306
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How CMOs should prep for the new event world

Event Industry News

Based in Boston, Massachusetts, Devin Cleary is the VP of global events at award-winning digital platform Bizzabo – multiple-winner of the Event Tech Awards ’ coveted People’s Choice gong. Cleary also looks at in-person sponsorships and how the event marketing landscape has changed over the longer term – from 2010 on.

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