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Best of 2024: Sustainability

Smart Meetings

The world of sustainable events is bigger than ever. As more planners and partners in hospitality and tourism incorporate sustainability into their business models, it becomes a need-to-have, rather than a nice-to-have. Sustainability Tools for Easier Green Planning Planning sustainable events isnt a small task.

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Sustainable Event Planning: Action Steps to Lasting Strategy

Smart Meetings

Becoming a sustainable event planner is a marathon, not a sprint. As the events industry continues to evolve in its sustainability journey, there are a lot of accomplishments to celebrate. But there’s no denying that sustainability is a very broad topic, and sometimes, you might feel left in the dust.

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B-to-B Dream Team 2025: Meet Valerie Strehle

Event Marketer

Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva.

2025 276
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UK Events Report 2024 published: UK events industry generates £61.653 billion annually, demonstrating post-pandemic resilience

Prestige Events Magazine

Additionally, the report points to the industry’s growing focus on sustainability and technological innovation. With an increasing emphasis on carbon neutrality and integrating new technologies like AI, the UK is positioning itself to remain competitive in the global events landscape.

2024 264
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Sustainability as a Practice

Smart Meetings

Impact XM shares seven sustainable action areas for planning green meetings Global event and experiential marketing agency Impact XM believes that sustainability is not an end goal, but a practice. Read More: Better Than Before What is Sustainability to You? Together, you can come up with solutions to decrease it.

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Smart Moves: Marriott Marquis Washington, DC Appoints Sustainability Concierge

Smart Meetings

Stephanie Miller, sustainability concierge, will guide hotel guests to their most sustainable visits Marriott Marquis Washington, DC is one of the District of Columbia’s largest LEED Silver-certified hotels, and true to its green nature, it has rolled out a new sustainability program , right in time for its 10th anniversary.

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Identity strengthens leadership team with appointment of industry specialist Martin Fullard as Marketing and Communications Director

Prestige Events Magazine

In his new role, Fullard will lead Identity’s global marketing and communications strategy, leveraging his expertise to showcase the agency’s innovative approach to creating human-centric events and experiences.

Marketing 264