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Key findings from the report include: Corporate events such as conferences, tradeshows, exhibitions and product launches, generating £33.6 Leisure and outdoor events including music festivals, sporting events, and cultural festivals, contributing £28.053 billion.
If standing room only was any indication, leveling up tradeshow activations was a hot topic for attendees of the “TradeShow Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas.
How can data transform a tradeshow exhibit into a powerful driver of brand awareness, engagement, and ROI? EM sat down with Stacey Gromlich , senior director-audience engagement and globalevents at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program.
Community meetups for those new to the industry, international attendees and marketers who produce globalevents, EMS first-timers, sustainability champions, EDPA members, and the inaugural gathering of members from our Experiential in Color Mentorship Program , are all on tap.
Read More : What to Expect When Booking A-List Event Speakers Cameron says the Encore team has worked with speaker bureaus and certain keynotes who initially would say they don’t have the time. They have to give two hours instead of two days to fly in, so it’s sustainable,” she says. Guest line up for it.
And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions. A number of organizations, event properties and venues are using sustainability campaigns and air emissions tools to help track and offset activities.
Attendees volunteered in the Sustainability Hub at Greenbuild in Philadelphia, PA. Business events have long been designed with this one-off/single-use mentality. Gilham said the message is conveyed that its a sustainability not a budgetary decision. How can we adopt more of a reduce, reuse, recycle approach?
IMEX America Moves Toward a SustainableEvents Future IMEX America 2022 was the greenest one yet. A detailed report prepared by MeetGreen explained how the largest industry event made progress toward its Net Zero Carbon Events goal while pointing to even more improvements IMEX and other event organizers can make in the future.
Among standout topics that came up in hours of conversations with our B-to-B Dream Team honorees this year was the evolving workforce, AI adoption and sustainability that’s actually actionable. Fun fact: In 2016, our honorees talked about the increased demand for live streaming.)
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry tradeshow arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz GlobalEvents , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Fuel Attention: Attendees are asking for healthy sustainable food options.
UBQ Materials, developer of the world’s first bio-based thermoplastic, is helping create the first globalevent built from landfill waste. 21, 2022, will be the first time a tradeshow reduces its own construction’s carbon footprint. Just] because something is natural [doesn’t] mean it’s sustainable.
In 2015, the United Nations General Assembly created the 2030 Agenda for Sustainable Development in which 17 goals were created. All member states of the UN have adopted the agenda with the aim to achieve the Sustainable Development Goals (SDGs) by 2030. By their nature, events are diverse, varied and no two are the same.
One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of globalevents. Virtual events became the norm when people were no longer able to meet in person for conferences, tradeshows, and other events. What Are the Benefits of a GlobalEvent?
The main priority is to make sure we have a safe, healthy show,” Bauer said. The number of people who can make the trip will determine the size of the tradeshow floor. One element that will be enhanced is the sustainability village that debuted in 2019. The largest IMEX gathering in Las Vegas was 13,500 in 2019. “It
This is my passion—and being part of the globalevents industry is my second passion.” She attended seminars at the IMEX and IBTM World tradeshows and sought advice from leaders and professionals who had expertise in areas that she was less familiar with.
Organizers reported 9,000 attendees, including close to 3,000 buyers, and 2,300 exhibiting companies taking part, making it the largest event industry tradeshow to take place since the start of the Covid pandemic. Unlike previous editions, this year’s show did not feature an open education program on Monday.
Organisers Event Industry News (EIN) are excited to announce that they have partnered with globaltradeshow and event company GlobalEvent Specialists (GES) EMEA.
TradeShows and Fairs Tradeshows and fairs bring together multiple brands and industry players in one place. Participating in tradeshows gives your brand direct access to interested buyers. Example : A sustainable textile company has a booth at an eco-fashion fair. And the results?
Cvent (Nasdaq: CVT), a market-leading meetings, events, travel and hospitality technology provider, is one of several key industry leaders supporting and helping fund the beta version of the sustainability web app: SAM , which was recently launched by In-House Corporate Events (ICE).
Reimagined B-to-B Event Strategies: How Mohawk Flooring’s In-person Roadshow is Impacting How it Exhibits in the Future Hussmann Steps Back from TradeShows and Leans into an Educational Mobile Tour CURATED EXPERIENCES IBM is placing a greater emphasis on understanding why attendees are coming to its events.
I switched majors from industrial engineering to hospitality management,” Kayla Worthy , CMP, Senior Marketing Manager, TradeShows & Events, Transitions Optical “It’s not enough to just listen to people, you need to make them feel heard.
Event professional turned full-time blogger Irina Graf has created an event industry networking and destination focused blog with an international view. Search within blog categories like education, sustainability and team building or check out her opinion pieces for something different. Event Leadership Institute.
Vibrant Gujarat Global Summit is a biennial aiming at building strong relationships with MSME’s and large scale enterprises. The TradeShow was inaugurated by PM Modi on 17th January. A globalevent accompanied with a tradeshow and exhibition. Glimpses of VGGS 2019.
Previously for 20+ years, she has been an instructor of Special Event Planning and SustainableEvent Operations. Rachel Wimberly : Another passionate and amazing women leader in the events industry! Rachel in her wide career of journalism and events has mastered TradeShows.
The ‘Design & Build Division’ within globalevents company, Montgomery Group, has announced a key appointment to its marketing team. Wooster joins from Futurebuild where she spent three years as marketing manager and played an integral role in taking the sustainable built environment event independent.
ExCeL – home to London’s International Convention Centre – also confirmed that construction works for its 25,000sqm expansion programme are well underway, and set to further enhance its status as the home of world-leading events. James Rees, Executive Director for Conference & Events at ExCeL London.
The Special Event 2020. At The Special Event 2020 (TSE), the industry's premier tradeshow and conference for event professionals, you'll connect with other event colleagues, exhibitors, and mentors. Global Meeting and Incentive Travel Exchange. Event Technology Awards. Las Vegas, Nevada.
From technological advancements to sustainability initiatives and the progression of hybrid events, understanding these trends is essential to create memorable and impactful experiences. AI-driven event management tools, VR/AR experiences, and smart venues enhance engagement, personalisation, and operational efficiency.
Four Pillars of Corporate Social Responsibility Corporate social responsibility (CSR) is a form of self-regulation within businesses that is designed to meet specific goals related to ethics, sustainability and social impact. Additionally, CSR influences the selection of event partners and sponsors.
What made my network grow strong enough to support my own business was my volunteering in the International Live Events Association. I worked in catering, venue sales, event entertainment, corporate A/V and for a tradeshow organizer all while freelancing as an event marketer for tradeshows.
Approximately 14000 attendees participated in this year’s globalevent generating an overall economic impact of more than US$20m (£16.7m). The event included 3500+ exhibitors representing more than 150 countries. IMEX was high on sustainability this year with the amazing implementation of the same scene at the event.
Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. TradeShows - Tradeshows give companies in a specific industry the opportunity to showcase their products and services. CES (Consumer Electronics Show). Las Vegas, NV. Future Festival: Orlando.
Three-and-a-half months prior to a client’s largest annual tradeshow, Mandi Graziano, vice president of global accounts for HPN Global , was notified that San Diego Convention Center would be unable to host the program. Snapshot from a People-first Event in Seattle. But the team pulled off a major-league miracle.
To make it a little easier for you, we’ve curated a list of nine events you should consider attending in 2022. With over 150+ speakers, 100+ sessions, and content themes ranging from sustainability and event tech to market innovation, it’ll be the largest gathering of event professionals in the UK. International Confex
If business with suppliers on the show floor is the main meal at the IMEX America show, then the 150-plus educational offerings for meeting professionals are the appetizer, snack, and dessert. Coordinating the behemoth task is Tahira Endean, head of programming and a self-described “total event nerd.”
Measure results every month at first and then every week as you get closer to the event. Add a tradeshow. Not only will you save money, but you’ll also be showcasing your event’s dedication to the sustainability movement. Start small on your ad spend and increase it slowly. Three Surefire Expense Winners.
Attending your conference or tradeshow cuts deeper than nearly any other business buying decision they’ll make. After all, many are joining your event community for several days or longer. For some, their presence at your event is akin to a tacit endorsement for your organization.
As IMEX began to develop a plan to create a new event experience, a key factor in their discovery process was making sure there was a distinct purpose for leveraging the virtual environment. We’re not trying to replicate a tradeshow in the online world. We didn’t want a one-off event.
Live events can be powerful catalysts for peer-to-peer sharing and discovery, but it’s the conversations that happen after your event when the richest event ROI is realized. Much will be forgotten if new ideas discovered at your conference or tradeshow aren’t explored, tested and refined.
Konduko , globalevent technology supplier and creator of the Intelligent TradeShows TM concept, has announced a three-year sponsorship deal with Event Tech Live’s (ETL) shows in London and Las Vegas. Konduko’s tech enables us to continue our focus of delivering sustainable and contactless events.
The United Nations’ 17 Sustainable Development Goals. The United Nations Sustainable Development Goals (SDG) — a set of 17 wide-ranging goals and 169 targets addressing critical global problems — aren’t exactly household words. Sustainable initiatives became more common in the business events industry in 2019.
Globalevents agency, The fresh Group have partnered with Sunbelt Rentals UK – the UK division of the global leaders in plant supply, tools and specialist equipment hire for the construction, events and infrastructure markets – to produce SUNFEST, a virtual festival exploring future innovation and sustainability in rental.
The United Nations’ 17 Sustainable Development Goals. The United Nations Sustainable Development Goals (SDG) — a set of 17 wide-ranging goals and 169 targets addressing critical global problems — aren’t exactly household words. Sustainable initiatives became more common in the business events industry in 2019.
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