Remove Global Events Remove Sustainability Remove Trade Shows
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15 Big, Bold Trade Show Ideas from EMS 2025

Event Marketer

The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, perspectives and hands-on learning shaping event marketing today. Sustainability can start with small steps.

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5 Ways to Make Your Next Exhibit Program More Sustainable on a Budget

Event Marketer

Slowly but steadily, the trade show and events industry is taking tangible steps towards a more sustainable future, and making it easier for brands to meet their sustainability goals, or just be more responsible exhibitors, because its the right thing to do. The tide is shifting. Ask better questions in RFPs.

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UK Events Report 2024 published: UK events industry generates £61.653 billion annually, demonstrating post-pandemic resilience

Prestige Events Magazine

Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6 Leisure and outdoor events including music festivals, sporting events, and cultural festivals, contributing £28.053 billion.

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EMS 2024: Five Takeaways for Trade Show Exhibit Experiences

Event Marketer

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas.

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Three Ways Siemens Leverages Data for High-Performance Exhibits

Event Marketer

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program.

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EMS 2025 Opens up with Workshops, Meow Wolf and the 23rd Annual Ex Awards

Event Marketer

The Summit kicked into gear with afternoon workshops and sessions that catapulted the shows Big Bold Future theme into action, followed by an opening reception that offered attendees a range of opportunities to demo new products and services, network with likeminded marketers and indulge in some curated bites and beverages.

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10 Things We’re Fired Up for at EMS 2025

Event Marketer

Community meetups for those new to the industry, international attendees and marketers who produce global events, EMS first-timers, sustainability champions, EDPA members, and the inaugural gathering of members from our Experiential in Color Mentorship Program , are all on tap.

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