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If standing room only was any indication, leveling up tradeshow activations was a hot topic for attendees of the “TradeShow Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Sustainability steps matter.
Key findings from the report include: Corporate events such as conferences, tradeshows, exhibitions and product launches, generating £33.6 Leisure and outdoor events including music festivals, sporting events, and cultural festivals, contributing £28.053 billion.
The 2024 NACS Show, a globalevent for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank. percent compared to last year and 3.8
How can data transform a tradeshow exhibit into a powerful driver of brand awareness, engagement, and ROI? EM sat down with Stacey Gromlich , senior director-audience engagement and globalevents at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program.
Germany has deemed travel for tradeshows and exhibitions "essential" as of September 15th. This is a significant development for the globalevents industry that may help kick-start international travel for events around the world — if it lasts. by Victoria Copans appeared first on [link].
Stacey Gromlich, Senior Director-Audience Engagement and GlobalEvents, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and globalevents at Siemens Digital Industries Software. Don’t be afraid to be bold and take a risk.
Community meetups for those new to the industry, international attendees and marketers who produce globalevents, EMS first-timers, sustainability champions, EDPA members, and the inaugural gathering of members from our Experiential in Color Mentorship Program , are all on tap.
So we use it in a lot of our tradeshows, because you definitely get the appeal of people want to come and be part of it and take the picture and show their kids.” The post Holograms Beam into Events appeared first on Smart Meetings. Guest line up for it. They love it,” Cameron says. “So
In addition to addressing marketing and logistics, this guide from brand experience agency Freeman touches on how session formats might need to be tweaked to accommodate shorter attention spans, why foot traffic might no longer be a relevant metric for tradeshows, and other industry-specific aspects. 4) COVID-19 Indoor Safety Guide.
The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and tradeshows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends.
The Business of Events (TBOE), the Think Tank and Advocacy Network for the globalevents sector, has today published its Plan of Activity for 2024/5. This year, a number of regional events will also take place, along with specific Advocacy Forums, which will be held within existing events and tradeshows.
To many event professionals, tradeshow engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about tradeshows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.
One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of globalevents. Virtual events became the norm when people were no longer able to meet in person for conferences, tradeshows, and other events. What Are the Benefits of a GlobalEvent?
GES is excited to announce an interactive GlobalEvent Tracker covering key tradeshow cities and event attendance for the past 90 days. The tracking tool displays event information in an at-a-glance format where tradeshows and events are happening and is updated twice a month.
Read More: IMEX22 Welcomed Record Number of Attendees By moving the event to Mandalay Bay Convention Center, IMEX was able to tap into MGM’s renewable solar energy initiative , which produced 191,258 kWh of renewable energy to keep the lights on at the tradeshow floor. As a group, participants walked more than 4.2
Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and tradeshow marketers. Fun fact: In 2016, our honorees talked about the increased demand for live streaming.) Consider ditching swag.
Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to tradeshow lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many tradeshow exhibitors, GDPR stands for “gosh-darned problematic regulation.”
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry tradeshow arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz GlobalEvents , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Watch the entire webinar here. F2F with a Side of Digital. Jennifer O’Grady.
The 3 days of gathering started with Destinations International ’s Convention Sales and Services Summit, covering everything from trends in what is important to attendees today to tips for planning more inclusive events. — SmartMeetings (@SmartMeetings) March 25, 2022. The Power of Purpose.
Megan Finnell is director of meetings and conferences for Medical Group Management Association (MGMA) and Timothy Simpson is brand and engagement chief strategist with Design Studio by Maritz GlobalEvents. Read More: 8 Ways to Measure Virtual Event Performance and ROI .
This is my passion—and being part of the globalevents industry is my second passion.” She attended seminars at the IMEX and IBTM World tradeshows and sought advice from leaders and professionals who had expertise in areas that she was less familiar with.
Lead Retrieval App for TradeShows. With a lead retrieval app for tradeshows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list. With a lead retrieval app for tradeshows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list.
Our motto is that technology transforms the everyday for everyone,” says Stacey Gromlich, senior director-audience engagement and globalevents at Siemens. “We
UBQ Materials, developer of the world’s first bio-based thermoplastic, is helping create the first globalevent built from landfill waste. 21, 2022, will be the first time a tradeshow reduces its own construction’s carbon footprint.
AMMP Digital’s launch of the platform-agnostic event technology Twigged is designed to provide a solution to one of the most common frustrations of event attendees – the need for attendees to complete conference and tradeshow registration forms with their same details over and over again.
The best event management software will act as your partner throughout the event management process. Whether you need an all-in-one solution or a tool for specific event needs, you can use event software for any aspect of managing your next conference, tradeshow, association meeting, workshop, or fundraising event.
Not only are you able to get your message out to more people, but your tradeshow exhibitors will also have more exposure and revenues can increase because of a larger audience being able to be reached. Anthony Navarro, Liven It Up Events. Anthony Navarro, Creative Director, Liven It Up Events , Chicago, IL.
Organizers reported 9,000 attendees, including close to 3,000 buyers, and 2,300 exhibiting companies taking part, making it the largest event industry tradeshow to take place since the start of the Covid pandemic. Unlike previous editions, this year’s show did not feature an open education program on Monday.
Reimagined B-to-B Event Strategies: How Mohawk Flooring’s In-person Roadshow is Impacting How it Exhibits in the Future Hussmann Steps Back from TradeShows and Leans into an Educational Mobile Tour CURATED EXPERIENCES IBM is placing a greater emphasis on understanding why attendees are coming to its events.
The main priority is to make sure we have a safe, healthy show,” Bauer said. The number of people who can make the trip will determine the size of the tradeshow floor. This show marks an important moment when the globalevents community can reconnect and celebrate meeting again face to face at a live event.”.
Want event planning magazine content digitally? Sign up for an events e-newsletter. TradeShow News Network. Are you looking for event planning magazines that specialize in tradeshows or exhibitions? In addition to news, TSNN includes educational content, blogs, and an event database.
Now, the jury is out on whether the Labour government can achieve its broader policy objectives whilst driving forward the UK events industry and the positive impact it has on not only the country’s economy but its cultural legacy too.
ICC Wales has been named winner in the Best Legacy Award category at ABPCO’s Excellence Awards, for its work in educating the globalevents sector on the incoming Protect Duty (Martyn’s Law). South Wales venue secures second award for its Protect Duty campaign.
The South Wales venue has been announced as a finalist for the ICCA Best Marketing Award and in the Best Legacy category at the ABPCO Excellence Awards for its work educating the globalevents sector on the upcoming Protect Duty (Martyn’s Law).
With the deal, OBE expands the global footprint—adding a London-based team to its existing offices in Los Angeles, New York City, and San Francisco. Exhibit and display solutions partner The Rogers Company acquired SCALISE Exhibits, a tradeshow design and fabrication company based in Erie, Pennsylvania.
I switched majors from industrial engineering to hospitality management,” Kayla Worthy , CMP, Senior Marketing Manager, TradeShows & Events, Transitions Optical “It’s not enough to just listen to people, you need to make them feel heard.
Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a globalevents brand, leveraging events for every step of the funnel and tracking event ROI. Tailoring events to the buyer's journey.
Top executives of the world’s leading business events organisers convened at the Asia CEO Summit on 3-5 October 2023 at JW Marriott Singapore South Beach to discuss the best ways forward in investing and bringing high-quality conferences, tradeshows, and exhibitions to meet the demand of Asian businesses.
TradeShows and Fairs Tradeshows and fairs bring together multiple brands and industry players in one place. Participating in tradeshows gives your brand direct access to interested buyers. Next Steps for Event Marketers According to Exploding Topics.
International Convention Centre Wales ( ICC Wales ) has won a prestigious international award for its work in educating the globalevents sector on the incoming Protect Duty (Martyn’s Law). South Wales venue secures award for its Protect Duty campaign .
Vibrant Gujarat Global Summit is a biennial aiming at building strong relationships with MSME’s and large scale enterprises. The TradeShow was inaugurated by PM Modi on 17th January. A globalevent accompanied with a tradeshow and exhibition. Glimpses of VGGS 2019.
Previously for 20+ years, she has been an instructor of Special Event Planning and Sustainable Event Operations. Rachel Wimberly : Another passionate and amazing women leader in the events industry! Rachel in her wide career of journalism and events has mastered TradeShows.
Even with her own travel to events, McGee has other “horror stories” that include attending a tradeshow in Indianapolis where the dumpsters were overflowing with trash because there was not enough waste management staff to empty them.
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