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The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, tradeshow pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, perspectives and hands-on learning shaping event marketing today. Negotiate on ideas a venue or property can sell to others.
The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and tradeshows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends.
One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of globalevents. Virtual events became the norm when people were no longer able to meet in person for conferences, tradeshows, and other events. What Are the Benefits of a GlobalEvent?
This is my passion—and being part of the globalevents industry is my second passion.” She attended seminars at the IMEX and IBTM World tradeshows and sought advice from leaders and professionals who had expertise in areas that she was less familiar with.
The best event management software will act as your partner throughout the event management process. Whether you need an all-in-one solution or a tool for specific event needs, you can use event software for any aspect of managing your next conference, tradeshow, association meeting, workshop, or fundraising event.
There is still production needed for virtual, but the additional A/V costs are not going to outweigh the cost-savings from having a smaller venue, less food & beverage costs, and other items needed on site. We all know a major point of coming together at events is to network, so making sure that is available is key, and so doable.
Organizers reported 9,000 attendees, including close to 3,000 buyers, and 2,300 exhibiting companies taking part, making it the largest event industry tradeshow to take place since the start of the Covid pandemic. Messe Frankfurt, host of the show, were one of the exhibitors sharing business results. “My
Business events have long been designed with this one-off/single-use mentality. Green Building Council, welcomed 23,000 attendees and 750 exhibitors last November in Philadelphia Choosing the Host Venue It all starts with choosing the right venue. How can we adopt more of a reduce, reuse, recycle approach?
Now, the jury is out on whether the Labour government can achieve its broader policy objectives whilst driving forward the UK events industry and the positive impact it has on not only the country’s economy but its cultural legacy too.
BizBash is a wellspring of news, ideas, and resources for meeting and events professionals.Their mission is to inspire event professionals with ideas and resources. Articles are visual-heavy which is perfect for getting ideas for what you want your events to look like, day-of. Want event planning magazine content digitally?
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.
South Wales venue secures award for its Protect Duty campaign . International Convention Centre Wales ( ICC Wales ) has won a prestigious international award for its work in educating the globalevents sector on the incoming Protect Duty (Martyn’s Law). The Protect Duty is a direct result of campaigning by Figen Murray OBE.
South Wales venue secures second award for its Protect Duty campaign. ICC Wales has been named winner in the Best Legacy Award category at ABPCO’s Excellence Awards, for its work in educating the globalevents sector on the incoming Protect Duty (Martyn’s Law).
The South Wales venue has been announced as a finalist for the ICCA Best Marketing Award and in the Best Legacy category at the ABPCO Excellence Awards for its work educating the globalevents sector on the upcoming Protect Duty (Martyn’s Law). ICC Wales has been shortlisted for two prestigious meetings industry awards.
Luxury gifting and venues add to the self-care vibe. The bright light comes in the evening as each winner is awarded and thanked for their contribution to elevating events in the midst of their peers and family. Top coaches join to empower attendees to pursue their individual dreams and everyone—male or female—is welcome.
While destinations and venues are open, a lack of trained and experienced staff is adding unwanted challenges in hosting all types of events. For Courtney McGee, president and CEO of Event Logistics, challenges began just before 3,000 attendees were set to arrive in Nashville for a convention.
Vibrant Gujarat Global Summit is a biennial aiming at building strong relationships with MSME’s and large scale enterprises. The TradeShow was inaugurated by PM Modi on 17th January. A globalevent accompanied with a tradeshow and exhibition. Glimpses of VGGS 2019.
Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a globalevents brand, leveraging events for every step of the funnel and tracking event ROI. Tailoring events to the buyer's journey.
Previously for 20+ years, she has been an instructor of Special Event Planning and Sustainable Event Operations. Rachel Wimberly : Another passionate and amazing women leader in the events industry! Rachel in her wide career of journalism and events has mastered TradeShows.
Over the past 12 years, we’ve served over 30,000 globalevents with virtual, hybrid, and in person event solutions. From event planning to execution, our association event software puts all the AMS tools you need in one place.
In July 2014, Dr James Morgan, Principal Lecturer at the University of Westminster set up the Event Tech Lab. The idea in setting up the virtual incubator, was to help and mentor start up event technology companies wanting to get into the event space, globally. Brand Events. Event Tech. Sporting Events.
He has worked in hospitality, venues, audio/visual, and event entertainment as well as been a part of planning teams for major conferences and tradeshows internationally. With his well-rounded event background, it gives our company wider insight and the ability to scale and expand into many markets. .
Korea MICE Bureau , of the Korea Tourism Organisation, launched the Korea Unique Venue campaign in 2018, which focused on a curated collection of venues that cannot normally be accessed by the public, or which can offer an exclusive private event after hours. Venues include the National Museum of Korea and Nami Island.
As gatherings in ballrooms and eventvenues return, we are trying to keep them safe by encouraging distancing and a minimum of physical contact. When asked her greatest fear, Ingrid Raboteau, education and marketing director at American Coal Council gets right to the point: “The event becoming a super-spreader.”. “I
The Special Event 2020. At The Special Event 2020 (TSE), the industry's premier tradeshow and conference for event professionals, you'll connect with other event colleagues, exhibitors, and mentors. Global Meeting and Incentive Travel Exchange. The Event Planner Expo 2020. Las Vegas, Nevada.
Chloe Richardson has joined Explori as VP senior corporate relations, acting as an ambassador for the globalevents community and championing the success and impact of corporate events around the world. Chloe’s unique set of communications skills make her the perfect person to head this fast-growing division of Explori.”.
Royal Docks venue reveals construction works well underway on major 25,000sqm expansion programme High-speed Elizabeth line will help drive capital’s economic recovery Rajesh Agrawal states there has “never been better time to host events in London”. For more information visit www.excel.london.
6Connex : Gamification, one-to-one, group chat and robust analytics make this popular for virtual conferences, town halls and tradeshows. Aventri Virtual Event : This DIY solution covers registration, streaming live sessions and even an online event lobby for attendees.
International Convention Centre Wales ( ICC Wales ) has won a prestigious international award for its work in educating the globalevents sector on the incoming Protect Duty (Martyn’s Law). It is easily transposable to others too, so people everywhere can learn about the impact the Protect Duty legislation has had on UK venues.
Kiosks can even be fitted with temperature detectors so that when a temperature is too high, it will notify the on-site event team. I’ve said it before, and I’ll say it again: Online events aren’t “free” just because they’re online. The venue opened on March 12 and closed on March 13. Elevate Your Game.
Another advantage of using ropes and stanchions for your registration desk is that it can help reduce wait times for guests by allowing them to quickly find where they need to go when entering the venue or signing up for the event.
Intimate events. Event apps. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior GlobalEvent and Field Marketing Manager, Split. Emily Fullmer, Director of GlobalEvents, GreenBook. Cybersecurity.
What made my network grow strong enough to support my own business was my volunteering in the International Live Events Association. I worked in catering, venue sales, event entertainment, corporate A/V and for a tradeshow organizer all while freelancing as an event marketer for tradeshows.
From technological advancements to sustainability initiatives and the progression of hybrid events, understanding these trends is essential to create memorable and impactful experiences. Understanding these trends not only enhances event offerings but also provides a competitive edge by aligning with attendee preferences and expectations.
Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. TradeShows - Tradeshows give companies in a specific industry the opportunity to showcase their products and services. CES (Consumer Electronics Show). Las Vegas, NV. Future Festival: Orlando.
That’s where the focus comes in; either, do you want to be the authority and the go-to person in the German-speaking market or, do you want to have a voice that is more global that anyone can understand and follow your content. When you search for a venue for a client, will you reach out for UK or German representation?
Nevertheless, attending relevant industry events is crucial; they’re how you stay ahead of the curve and they provide the unique opportunity for you to grow in multiple ways all at once, including: . keep up with the lightning speed of change in the events industry. meet other event professionals and grow your network .
The globalevent management software market was valued at $6.4 The ultimate aim of AR events gamification apps is to motivate attendees to cover most of the important events’ booths so that they can engage with exhibitors, delegates and other attendees. billion in 2017 and is estimated to be $11.06 billion by 2022.
According to Forrester, 45 percent of global B2B technology decision-makers rely on conferences and tradeshows to make technology decisions. And as long as attendees show an interest, your sponsors will too. The good news is that the attendee demand for exhibitors is still high. Image via Microsoft.
Job title: Founder and CEO Company or organization: Glow GlobalEvents in New York City. What I love about my job: As a global citizen, my work allows me to travel. Our team has managed events on five of the seven continents: Asia, Africa, North America, South America and Europe. Cheryl Gentry. Heather Reid.
Las Vegas Convention and Visitors Authority (LVCVA) drew crowds to its tradeshow booth with a citywide interactive screen, which allowed users to access to hotel, convention and event spaces through the power of touch-screen technology. LVCVA developed the tradeshow booth over the past year in partnership with Inhance Digital.
Job title: Founder and CEO Company or organization: Glow GlobalEvents in New York City. What I love about my job: As a global citizen, my work allows me to travel. Our team has managed events on five of the seven continents: Asia, Africa, North America, South America and Europe. Cheryl Gentry. Heather Reid.
Examples of Ethical Practices in the Meetings and Events Industry There are numerous examples of ethical practices in the meetings and events industry that organisations can adopt to drive positive change. One such practice is the use of sustainable eventvenues and suppliers. No technical skill is required at all.
On April 11, Global Meetings Industry Day was marked by in-person educational sessions and meet-ups, a 12-hour virtual event, hundreds of social-media posts—and even an original poem. Here, Rachel Andrews, head of globalevents for Cvent, spoke on developing an institutional event-program process.
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