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Brand USA Focus on MICE and Special Events Could Expand Annual Global Travel Beyond 90 Million in the Future

Smart Meetings

Brand USA, a public-private partnership focused on increasing international travel, reported that in 2026, the U.S. is on track to welcome 90 million visitors one year ahead of the goal outlined by the National Travel and Tourism Strategy report. Travel Association and the U.S. remains the worlds premier travel destination.

Travel 165
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Four Business Travel Trends and Forecasts Impacting Events in 2024

Event Marketer

Your attendee travelers are eager to hit the road, but thanks in part to economic challenges like inflation, companies are cutting back on T&E. Those able to travel freely are combining remote work with longer leisure trips. Corporate travel policies may start including air emissions tracking.

2024 325
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Events Industry Council Releases 2024 Q2 Report

Smart Meetings

Strong gains indicate a return to pre-pandemic stability Global business events entity Events Industry Council (EIC) has released its Global Events Barometer for the second quarter of 2024, with results showing positive growth in nearly every region around the world.

2024 242
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B-to-B Dream Team 2025: Meet Valerie Strehle

Event Marketer

Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva.

2025 279
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Best of 2024: Event Safety and Security

Smart Meetings

Flight Safety Under Scrutiny As more travelers began to take to the skies post-pandemic, and following several skyborne incidents, air safety became more of a concern. Jacobson, professor of computer science at the University of Illinois and aviation security analytics researcher, about the risks associated with traveling at 30,000 ft.

2024 246
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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

Sephora’s flagship event was always meant to travel to different U.S. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. We choose a [U.S.]

2024 306
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Race for talent to shape events industry in 2025, reveals IBTM World Trends Report

Prestige Events Magazine

To meet these changing dynamics, the report identifies the emergence of a new type of event professional that no longer fits the traditional ‘college graduate’ mould. It is this skill for adaptability that is driving growth in the global events market.

2025 264